Publications

2000
Chapter

Strategic Alliances and Technology Licensing in Biotechnology

By: Josh Lerner

Keywords: Alliances; Corporate Strategy; Intellectual Property; Biotechnology Industry

November 1999 (Revised July 2000)
Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details

Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China

Educators

26 Sep 2012
Working Paper Summaries

License to Cheat: Voluntary Regulation and Ethical Behavior

Keywords: by Francesca Gino, Erin L. Krupka & Roberto A. Weber

October 2013
Article

License to Cheat: Voluntary Regulation and Ethical Behavior

By: F. Gino, E. Krupka and R. Weber

While monitoring and regulation can be used to combat socially costly unethical conduct, their intended targets are often able to avoid regulation or hide their behavior. This surrenders at least part of the effectiveness of regulatory policies to firms' and... View Details

Keywords: Ethical Behavior; Dishonesty; Regulation; Selection; Social Norms; Behavior; Ethics; Societal Protocols

Read Now

June 2001
Supplement

Merck & Company: Evaluating a Drug Licensing Opportunity

By: Richard S. Ruback

Spreadsheet to (9-201-023). Download only. View Details

January 1995 (Revised June 1995)
Case

FCC and License Auctions for Emerging Technologies (A)

2024
Working Paper

Dusting Off the Old Ones: Drug Licensing to Startups, Innovation Success and Efficiency

By: Mosab Hammoudeh, Joshua Lev Krieger and Jiajie Xu

This paper investigates whether moving R&D from incumbents to startups can increase innovation. Using comprehensive drug development data, we examine the outcomes of drug projects licensed from large firms to startups. We find that these projects licensed to startups... View Details

Keywords: Product Development; Innovation and Invention; Business Startups; Research and Development; Performance Efficiency; Pharmaceutical Industry

Read Now

January 1995
Supplement

FCC and License Auctions for Emerging Technologies (B)

January 1995 (Revised May 1995)
Supplement

FCC and License Auctions for Emerging Technologies (C)

2009
Blog

Harvard Business Online—Marketing Know:How: How Harvard Licensed its Brand

By: John A. Quelch

Register to Read

29 Jun 2010
News

Google Alters China Access In Bid To Keep License

September 2001 (Revised October 2001)
Teaching Note

Merck & Company: Evaluating A Drug Licensing Opportunity TN

By: Richard S. Ruback and Aldo Sesia

Teaching Note for (9-201-023). View Details

Keywords: Service Industry

09 Jul 2016
News

Do Our Virtues Give Us A License For Corruption?

January 2012
Case

Calvin Klein and Warnaco Group: Negotiating a Trademark License

By: Susan Fournier, Felix Oberholzer-Gee, William W. Fisher III and Robert Mnookin

Keywords: Trademarks; Negotiation; Apparel and Accessories Industry

Educators

August 1995
Teaching Note

FCC and License Auctions for Emerging Technologies, The A),(B),and (C) TN

By: Mary C. Gentile and James I. Cash Jr.

2016
Chapter

Oliver Hart's Contributions to the Understanding of Strategic Alliances and Technology Licensing

By: Josh Lerner

2024
Working Paper

The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand

By: Mengjie (Magie) Cheng, Elie Ofek and Hema Yoganarasimhan

Social media platforms like TikTok have transformed how music is discovered, consumed, and monetized. This study examines the implications of the dispute between TikTok and Universal Music Group (UMG), which resulted in UMG excluding its music from TikTok from... View Details

Keywords: Demand And Consumers; Monetization; Social Media; Revenue; Conflict and Resolution; Music Industry