Leslie - Publications - Faculty & Research

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

HBS colleagues Leslie Jeng, senior lecturer; Josh Lerner, Jacob H. Schiff Professor; Natalia Rigol, assistant professor; and Benjamin N. Roth, Purnima Puri and Richard Barrera Associate Professor. A year-long database build Because no... View Details

Keywords: by Rachel Layne

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as downright insulting, says... View Details

Keywords: by Dina Gerdeman; Consumer Products

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

sufficiently graphic don’t work. “San Francisco policymakers are devoting lots of time and money to fighting it out in court, and they’re operating on the assumption that text warning labels are going to work,” says HBS Marvin Bower Associate Professor View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

communicate them.” The reason might be as simple as employees not knowing about the incentive programs. Leslie John, professor of business administration at Harvard Business School, and a team of researchers found that a major factor... View Details

Keywords: by Scott Van Voorhis

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

forthcoming edition of Journal of Experimental Psychology: General, “Pseudo-Set Framing” was co-written by Barasz; Leslie John, the Marvin Bower Associate Professor at HBS; Elizabeth Keenan, an assistant professor at HBS; and Michael... View Details

Keywords: by Carmen Nobel

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

conclusions about the costs of hiding information carry implications for individuals and companies alike. It turns out that who benefits from disclosing information has everything to do with how they reveal it. Match Game In What Hiding Reveals, Assistant Professor... View Details

Keywords: by Michael Blanding

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

make you feel less safe by making you conscious of just how much you are giving away? A new working paper finds that it’s more likely to be the latter. “Even if a privacy policy is meant to be assuaging, it can prime you to think about privacy, and that can make you... View Details

Keywords: by Michael Blanding; Retail

11 Aug 2014
HBS Case

The Business of Behavioral Economics

choices, those efforts should be enough to change your behavior. If you know the consequences but still get fat, you must want to be overweight. “Losing $100 is more painful than gaining $100 is pleasurable” Of course not, say Leslie John... View Details

Keywords: by Michael Blanding; Food & Beverage; Health

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor at Harvard Business School,... View Details

Keywords: by Rachel Layne

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

the agency implied that it would respect the public’s wishes, say Michael Norton and Leslie John, both professors at Harvard Business School. “When firms conduct online polls, people frequently submit ridiculous entries; and with social... View Details

Keywords: by Michael Blanding; Advertising

26 Oct 2015
Working Paper Summaries

Applications of Fractional Response Model to the Study of Bounded Dependent Variables in Accounting Research

Keywords: by Susanna Gallani, Ranjani Krishnan & Jeffrey M. Wooldridge; Accounting

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details

Keywords: by Amelia Kunhardt

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

consumers tend to value the product more." Mohan is an author of the paper Lifting the Veil: The Benefits of Cost Transparency, written with HBS assistant professors Ryan W. Buell and Leslie K. John. Intimate Disclosure Since cost... View Details

Keywords: by Dina Gerdeman; Retail

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

A few years ago, when Leslie K. John was a doctoral student at Carnegie Mellon University, a classmate introduced her to a then-nascent website called Facebook. John took a look, scrolling through page after page of photographs, personal... View Details

Keywords: by Carmen Nobel

17 Apr 2019
Cold Call Podcast

Would You Live in a Smart City Where Government Controls Privacy?

27 Mar 2019
Cold Call Podcast

Will Startup Fishbowl Become the Social Media App for Your Industry?

Keywords: Re: Leslie K. John; Consulting

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing insecurities to the camera. View Details

Keywords: by Carmen Nobel; Retail

07 Apr 2016
Cold Call Podcast

The Key to Keeping Resolutions? Betting Against Yourself

Keywords: Re: Leslie K. John

27 Feb 2012
Research & Ideas

When Researchers Cheat (Just a Little)

Leslie K. John is keenly aware of the pressure researchers feel to get results. When her graduate studies in behavioral decision research didn't produce significant findings that led to publication in a prestigious journal, John felt... View Details

Keywords: by Katie Johnston; Education

2012
Book

Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work

By: Leslie A. Perlow

Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and... View Details

Keywords: Time Management; Internet and the Web; Groups and Teams; Performance Productivity; Globalized Firms and Management; Service Industry

Citation

Publications