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- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
By: John Deighton and James T. Kindley
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Auto Industry
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable... View Details
- 16 Apr 2013
- First Look
First Look: April 16
raised potential challenges to the dominance of leading firms. Our research tells a fascinating story of an industry that has proved remarkably resilient in resolving economic and regulatory challenges. It provides practitioners and... View Details
Keywords: Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle. Today, lack of leisure time may just be the real status symbol. Does Le Pliage Help or Hurt the Longchamp... View Details
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
be the best in class. Such products do not feel luxurious to more ethically and environmentally concerned consumers of today. I think the luxury industry in general has historically had a big impact on how we dress, how we look, how we... View Details
- 01 Feb 2017
- What Do You Think?
Is the Next Jobs Crisis Just Ahead?
for beginning teachers So, is there any hope?” Roy Damary summed up his thoughts this way: “And we all thought that the service industry was the salvation of countries facing industrial decline!” Although... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
that casks of whiskey and farm animals were "branded"—or seared—with some kind of mark to identify ownership, she pointed out, the word didn't take on its current commercial connotation until the 18th century and the First View Details
Keywords: by James E. Aisner
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details
Keywords: Sean Silverthorne
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
large contract from the U.S. Army that put its combat boots on the feet of more than two million soldiers. Its success carried into the postwar boom economy. Building on the Sport-Man brand, the company added a line of hiking boots and became more aware of... View Details
- 19 May 2015
- First Look
First Look: May 19
Abstract—The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
Baily, 26-65. Brookings Institution Press, 2011 An abstract is unavailable at this time. Read the paper: http://www.brookings.edu/~/media/Files/rc/papers/2011/0211_home_mortgages_pozen/0211_home_mortgages_pozen.pdf Most Likely to Succeed: Leadership in the View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 23 Dec 2014
- First Look
First Look: December 23
Kingdom, and the United States). By this measure, family CEOs work 9% fewer hours relative to professional CEOs, even when we control for a wide range of CEO, firm, and industry characteristics. The differences in hours worked between... View Details
Keywords: Carmen Nobel
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
their leisure and consumption. Most recently this idea was popularized by Susan Faludi in her book Stiffed as well as by Robert Bly in Iron John. When you enter the everyday life of American men, you don't find men whimpering about their... View Details
Keywords: by Manda Salls
- 20 Mar 2012
- First Look
First Look: March 20
industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of innovation, entrepreneurship, and industry emergence... View Details
Keywords: Sean Silverthorne