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- Faculty Publications (19)
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- All HBS Web (63)
- Faculty Publications (19)
- 2020
- Case
Brightline: Targeting a Successful Future with High Speed Rail
By: Andrew J. Hoffman
High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of... View Details
Hoffman, Andrew J. "Brightline: Targeting a Successful Future with High Speed Rail." William Davidson Institute Case 2-982-867, 2020.
- 07 Dec 2010
- First Look
First Look: Dec. 7
copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. Competitiveness: Business Model... View Details
Keywords: Sean Silverthorne
- June 2013
- Case
Olympic Rent-A-Car U.S.: Customer Loyalty Battles
By: John Deighton and James T. Kindley
The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details
Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Auto Industry
Deighton, John, and James T. Kindley. "Olympic Rent-A-Car U.S.: Customer Loyalty Battles." Harvard Business School Brief Case 913-568, June 2013.
- 09 Sep 2015
- HBS Seminar
Judith A. Chevalier, Yale University
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
Few industries have had the competitive challenges—the literal ups and downs—experienced by the U.S. airline industry since its formation in the 1920s. Consider that its early pioneers had the unenviable... View Details
- 16 Apr 2013
- First Look
First Look: April 16
raised potential challenges to the dominance of leading firms. Our research tells a fascinating story of an industry that has proved remarkably resilient in resolving economic and regulatory challenges. It provides practitioners and... View Details
Keywords: Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle. Today, lack of leisure time may just be the real status symbol. Does Le Pliage Help or Hurt the Longchamp... View Details
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
be the best in class. Such products do not feel luxurious to more ethically and environmentally concerned consumers of today. I think the luxury industry in general has historically had a big impact on how we dress, how we look, how we... View Details
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
charismatic style of presentation along with Polaroid's inviting advertising literature and product packaging bolstered sales. The company's colorful, easy-to-read promotional kits for its glare-free desk lamps, crafted by industrial... View Details
- Web
Trade Catalog Collection | Baker Library
and machine tools, railroads, automobiles, aviation, consumer products, household furnishings, leisure goods, and scientific and optical instruments. The collection dates from the early nineteenth century through the first half of the... View Details
- 04 Jun 2008
- News
Whistle While You Work
to incorporate their dynamic ultimately subvert business and the workplace, rather than make them function better? All this got me to thinking that in America, it often seems we’re doing our best to make work into play — and vice versa. (In fact, we’ve made View Details
- Web
Collection Highlights | Baker Library
related to many wartime schools held on campus. Industrial Film Collection A range of industrial films including time-motion studies and demonstrations of manufacturing shop processes. Includes films... View Details
- 11 Jun 2018
- Blog Post
Reimagining Fashion For The Good Of All
business school is the perfect one. Hence, my goal for the summer internship was to get out of my comfort zone and test the following hypothesis: Can I thrive in an unstructured, fairly chaotic environment? Is fashion the industry where I... View Details
Keywords: Consumer Products / Retail
- Web
Trade Catalogs - The Art of American Advertising
leisure activities to combat the fatigue and monotony of factory work. Trade catalogs advertised the wares of emerging industries devoted to sports, hobbies, and entertainment activities, promoting products... View Details
- 18 May 2017
- Blog Post
Why We Recruit: Hilton
For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its... View Details
Keywords: Hospitality
- 01 Sep 2009
- News
Read All About It!
income, adjusted for inflation, was 300 percent higher than in 1869. Combined with the early 20th century’s rise in leisure time, the use of installment credit, and advertising, Americans acquired a taste for consumer goods and... View Details
- 01 Jun 2005
- News
The Best of Costa Rica
the top five rafting rivers in the world. Those seeking a more leisurely journey took the scenic “float” down the Sarapiqui River, enjoying views of some of Costa Rica’s lushest vegetation. During our tour of La Selva Biological Station,... View Details
- Web
Research Links - The Art of American Advertising
has a remarkably rich and diversified collection of trade catalogs covering a wide array of subject areas, including agriculture, textile manufacturing, hardware and machine tools, railroads, automobiles, aviation, consumer products, household furnishings, View Details
- 01 Apr 2000
- News
The World at a Click
Like so many dot-com businesses these days, the Internet travel industry is, well, taking off. Among the e-travel elite are Travelocity.com, known for the depth of its travel content and bolstered by distribution relationships with... View Details
Keywords: Margie Kelly
- 25 Aug 2022
- News
Comfort Zone
comfortable, that task has to fall to the airports. “Travel was stressful already, and even more so after COVID. The airports need to respond by making this time as relaxing as possible,” says Fraser, who is also a trained architect, serves on View Details