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  • 28 Aug 2012
  • First Look

First Look: August 28

written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. Purchase this supplement:http://hbr.org/search/403082-PDF-ENG... View Details
Keywords: Sean Silverthorne
  • 2019
  • Working Paper

Why Do User Communities Matter for Strategy?

By: Sonali K. Shah and Frank Nagle
User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge... View Details
Keywords: Strategic Management; Knowledge Sharing; Collaborative Innovation and Invention; Organizations; Knowledge Use and Leverage; Strategy
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  • October 2024 (Revised February 2025)
  • Case

AI and Brand Management: Promises and Perils

By: Julian De Freitas and Elie Ofek
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
Keywords: AI and Machine Learning; Brands and Branding; Reputation; Technology Adoption; Competitive Advantage
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  • 21 Sep 2020
  • Research & Ideas

Are You Sabotaging Your Own Company?

that you can’t make progress.” This cloud of inefficiency that hangs over many companies can be tough for business leaders to see. When a company is struggling, the first instinct is often to blame external factors, Thomke says. When the View Details
Keywords: by Dina Gerdeman
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

With the help of LEGO bricks, business executives discover how design principles can serve as building blocks to create a great customer experience. How Independent Bookstores Have Thrived in Spite of Amazon.comIndy booksellers have... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 11 Jul 2016
  • HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

Because people with ASD often don’t sell themselves well, the SAP program begins with a less intimidating hangout, during which candidates work individually on Lego Mindstorms projects escalating in difficulty. They then move on to team... View Details
Keywords: by Roberta Holland; Technology
  • 29 Sep 2021
  • Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

tracks startup funding, with each Kickstarter entrepreneur. Of the 314 entrepreneurs studied, some 76 percent missed their initial deadline. Peterson and Wu followed up, interviewing 11 entrepreneurs in-depth to find out why each product was delayed. Take, for example,... View Details
Keywords: by Rachel Layne
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

rules to try to influence behavior. Doing so, however, requires firms to understand and abide by the community ethos. Kost: Could you tell me about a case in which a company used the expertise and feedback of a user community to gain competitive advantage? Nagle and... View Details
Keywords: by Danielle Kost
  • 09 Apr 2013
  • First Look

First Look: April 9

http://hbr.org/search/113045-PDF-ENG Harvard Business School Case 713-478 LEGO (A): The Crisis As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young... View Details
Keywords: Sean Silverthorne
  • 04 Jul 2016
  • Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

assume it’s a given that I can’t move this desk. So, I don’t try. But if you were to give me a desk made out of Legos, I might move the Legos around. I’m kind of used to moving Legos around, because I have a... View Details
Keywords: by Carmen Nobel
  • 28 Jan 2014
  • First Look

First Look: January 28

CEO announcing his plans for revitalizing the chain. Will his strategy work? Purchase this case: http://hbr.org/product/pearle-vision-clearly-different/an/514015-PDF-ENG Harvard Business School Case 114-048 The LEGO Group: Envisioning... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

together." Potential consultants for Specialisterne undergo a five-month training process that familiarizes them with the intricacies of LEGO Mindstorms technology. According to the case, "There was a natural fit between View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 23 Apr 2013
  • First Look

First Look: April 23

hope of creating a company that could command the high valuations seen recently by a number of social networking concerns. Purchase this case: http://hbr.org/search/813147-PDF-ENG Harvard Business School Case 613-079 The LEGO Group:... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

Nippon Steel Corporation (B): Significance of the Usiminas Project McFarlan, F. Warren, and Akiko KannoHarvard Business School Case 113-049 Supplements the (A) case, 109-038. Purchase this case:http://hbr.org/search/113049-PDF-ENG The View Details
Keywords: Sean Silverthorne
  • 04 Mar 2014
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

Cheaper" program. To Read More: ARTICLES HBS Cases: LEGO Stephan Thomke on managing creativity for 80 years. Lean Strategy Not Just for Start-Ups The power of 'lean' start-ups, according to Scott Cook. How Small Wins Unleash Creativity... View Details
Keywords: Re: Multiple Faculty
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

client to draft a challenge focused on getting consumers excited about the product. Community Members Are Eager To Participate Tongal, whose client list includes Lego and Colgate-Palmolive, said "the client is coming back because it's... View Details
Keywords: by Dina Gerdeman
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

of projects, to try things out, to see what works. Delivery of value is ongoing. The default in this model is action. The idea is you do custom assembly, but you put a premium on the ability of those things to fit together like Lego... View Details
Keywords: by Kenneth Liss
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

los cambios para legos diez años después de la crisis bancaria de 1995 Authors:Gustavo Del Angel, Stephen Haber, and Aldo Musacchio Periodical:El Trimestre Economico 73, no. 4 (October/December 2006) Abstract After the 1995 crisis, the... View Details
Keywords: Martha Lagace

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