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Publications

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  • 23 Feb 2017
  • News

Writing the Case of a Company Coming Back from the Brink

Keywords: LEGO; Miscellaneous Manufacturing; Manufacturing
  • 2022
  • Article

Becoming a Learning Organization While Enhancing Performance: The Case of LEGO

By: Thomas Borup Kristensen, Henrik Saabye and Amy Edmondson
Purpose - The purpose of this study is to empirically test how problem-solving lean practices, along with leaders as learning facilitators in an action learning approach, can be transferred from a production context to a knowledge work context for the purpose... View Details
Keywords: Performance Efficiency; Learning; Organizational Change and Adaptation
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  • 19 Dec 2019
  • News

A Ranch of One’s Own

from fellow creators,” said Lin, who spoke to the Skydeck podcast in March 2017 before the release of Lego Batman. (The Two Popes, with plenty of advance Oscar buzz, streams December 20 on Netflix). “We want to bring people and ideas... View Details
Keywords: LEGO
  • Article

NORMAS CONTABLES BANCARIAS EN MÉXICO. Una guía de los cambios para legos diez años después de la crisis bancaria de 1995

By: Gustavo Del Angel, Stephen Haber and Aldo Musacchio
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  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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  • July 2017
  • Teaching Note

Designing Transformational Customer Experiences

By: Stefan Thomke
Keywords: Customer Experience; Design; Exercise; Learning By Doing; LEGO; Storytelling; Transformation
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  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough pizzazz to wow customers,... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 01 Dec 2016
  • Video

Writing the Case of a Company Coming Back from the Brink

    Michael T. Moynihan

    Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business... View Details

    • 01 Dec 2016
    • News

    Writing the Case of a Company Coming Back from the Brink

    • July 2005 (Revised October 2006)
    • Case

    Global Fun: The Internationalization of Theme Parks

    By: Geoffrey G. Jones and Steven Shaheen
    A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
    Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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    • 15 Dec 2017
    • Video

    Playing Around with Customer Experience

    • Profile

    Dan Lin

    Keywords: Entertainment / Media
    • 07 Jun 2014
    • Video

    Dan Lin - Making A Difference

    • 15 Apr 2011
    • News

    Something for the weekend

    • 28 Aug 2012
    • First Look

    First Look: August 28

    written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. Purchase this supplement:http://hbr.org/search/403082-PDF-ENG... View Details
    Keywords: Sean Silverthorne
    • 2019
    • Working Paper

    Why Do User Communities Matter for Strategy?

    By: Sonali K. Shah and Frank Nagle
    User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge... View Details
    Keywords: Strategic Management; Knowledge Sharing; Collaborative Innovation and Invention; Organizations; Knowledge Use and Leverage; Strategy
    Related
    • October 2024 (Revised February 2025)
    • Case

    AI and Brand Management: Promises and Perils

    By: Julian De Freitas and Elie Ofek
    As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions—with brands eager to leverage AI for tailored marketing materials and automated consumer engagements. Yet, despite a dramatic... View Details
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    • 07 Mar 2023
    • Blog Post

    Deconstructing LEGO’s Decarbonization

    selves, as we walked from the Hotel LEGOLAND to the LEGO Group’s brand-new headquarters, where their team graciously welcomed us in a jaw dropping atrium with a LEGO brick-themed central light fixture – the... View Details
    • 16 Apr 2024
    • News

    Netflix Enters Its Dan Lin (MBA 1999) Era

    head of film at Netflix, which details the challenges and opportunities ahead for him at the streaming giant. Lin is a longtime producer (notably of The Lego Movie and Sherlock Holmes) and founder of Rideback, the production company he... View Details