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    • All HBS Web  (234)
      • Faculty Publications  (68)

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      • May 2017 (Revised September 2018)
      • Supplement

      Hilti Fleet Management (B): Towards a New Business Model

      By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
      The (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI. View Details
      Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Europe; Switzerland; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Growth Management; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Latin America; Africa; Japan; Hong Kong; France; Italy; Spain
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      Casadesus-Masanell, Ramon, Oliver Gassmann, and Roman Sauer. "Hilti Fleet Management (B): Towards a New Business Model." Harvard Business School Supplement 717-465, May 2017. (Revised September 2018.)
      • August 2016
      • Teaching Note

      Reworking Office Space: Industry City, Brooklyn

      By: Arthur I Segel and Alexander W. Schultz
      Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront: Industry City. The 6-million-square-foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details
      Keywords: Real Estate; Development; Shared Office Space; Coworking; Business Model; Collaborative Innovation and Invention; Business Offices; Leasing; Real Estate Industry
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      Segel, Arthur I., and Alexander W. Schultz. "Reworking Office Space: Industry City, Brooklyn." Harvard Business School Teaching Note 217-010, August 2016.
      • June 2016 (Revised March 2017)
      • Case

      Reworking Office Space: Industry City, Brooklyn

      By: Arthur I Segel, Andrew Baum, Nori Gerardo Lietz, Charles F. Wu and Sid Yog
      Jamestown is contemplating how to best lease a portion of their new development along the Brooklyn waterfront, Industry City. The 6 million square foot, mixed-use development is meant to accommodate Brooklyn’s growing innovation, creative, and “maker” communities.... View Details
      Keywords: WeWork; Office Space; Real Estate; Jamestown; Level39; Shared Office Space; Information Technology; Leasing; Property; Strategy; Real Estate Industry; United States
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      Segel, Arthur I., Andrew Baum, Nori Gerardo Lietz, Charles F. Wu, and Sid Yog. "Reworking Office Space: Industry City, Brooklyn." Harvard Business School Case 216-075, June 2016. (Revised March 2017.)
      • May 2016 (Revised April 2019)
      • Case

      Legendary Entertainment: Moneyball for Motion Pictures

      By: John A. Deighton and Leora Kornfeld
      Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
      Keywords: "Marketing Analytics"; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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      Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
      • March 2016 (Revised May 2016)
      • Case

      UFO Moviez—Gentle Disruption

      By: Hong Luo, Felix Oberholzer-Gee and Saloni Chaturvedi
      UFO Moviez is an Indian technology services provider that enables low-cost, digital delivery of films to cinemas. UFO’s satellite-based technology enables a significantly wider release of films compared to traditional analog prints and standard, higher-resolution... View Details
      Keywords: Film Entertainment; Information Technology; Distribution; Disruption; Growth and Development Strategy; Technology Industry; Motion Pictures and Video Industry; India
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      Luo, Hong, Felix Oberholzer-Gee, and Saloni Chaturvedi. "UFO Moviez—Gentle Disruption." Harvard Business School Case 716-447, March 2016. (Revised May 2016.)
      • December 2015 (Revised February 2016)
      • Case

      Ocado

      By: José Alvarez, David E. Bell and Damien McLoughlin
      In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
      Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
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      Alvarez, José, David E. Bell, and Damien McLoughlin. "Ocado." Harvard Business School Case 516-059, December 2015. (Revised February 2016.)
      • August 2014 (Revised November 2015)
      • Case

      Rick's Dilemma

      By: Arthur I. Segel, Charles F. Wu, Siddharth Yog and Ben Eppler
      In 2014, Rick is serving as a trustee for a large family trust whose principle asset is a plot of prime real estate in the Upper East Side of Manhattan. The land is currently subject to a ground lease which pays $4.6 million annually, with resets every 20 years at 4.5%... View Details
      Keywords: Real Estate; New York Property; Appraisal Methods; Valuation Methodologies; Property; Finance; Real Estate Industry; New York (city, NY); United States
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      Segel, Arthur I., Charles F. Wu, Siddharth Yog, and Ben Eppler. "Rick's Dilemma." Harvard Business School Case 215-006, August 2014. (Revised November 2015.)
      • November 2013
      • Article

      The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico

      By: John Beshears
      I use data on oil and gas drilling in the Gulf of Mexico to measure how a corporate alliance—a group of firms that jointly develops an offshore tract—performs relative to a solo firm. I employ a regression discontinuity strategy based on bids in first-price sealed-bid... View Details
      Keywords: Organizational Form; Corporate Alliances; Oil And Gas Production; Lease Auctions; Regression Discontinuity; Alliances; Organizational Structure; Auctions; Performance; Energy Sources; Leasing; Energy Industry
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      Beshears, John. "The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico." Journal of Financial Economics 110, no. 2 (November 2013): 324–346.
      • February 2013 (Revised February 2013)
      • Case

      King Abdullah Economic City in 2009: Population Drivers and Cash Flow

      By: John D. Macomber
      CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers, planning infrastructure investment and return, attracting multinationals, energy... View Details
      Keywords: Urban Development; Infrastructure; Real Estate Industry; Saudi Arabia
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      Macomber, John D. "King Abdullah Economic City in 2009: Population Drivers and Cash Flow." Harvard Business School Case 213-095, February 2013. (Revised February 2013.)
      • July 2012 (Revised August 2015)
      • Case

      SOHO China: Design, Development, and Social Harmony

      By: Arthur I Segel and Mukti Khaire
      Founded in 1995 by Zhang Xin and her husband Mr. Pan Shiyi, SOHO China has developed into a world-class real estate development firm that has consistently delivered high-quality projects known for their cutting-edge designs and investment potential. Despite the... View Details
      Keywords: Real Estate; Organizational Culture; Leasing; Design; Asset Management; Salesforce Management; Sales; Real Estate Industry; China
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      Segel, Arthur I., and Mukti Khaire. "SOHO China: Design, Development, and Social Harmony." Harvard Business School Case 213-025, July 2012. (Revised August 2015.)
      • February 2012 (Revised September 2013)
      • Case

      Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate

      By: John D. Macomber and Frederik Nellemann
      A commercial landlord analyzes options for funding and accomplishing energy efficiency retrofit. The situation is complicated by lease terms and uncertain effectiveness of the intervention. Students must grapple with obstacles including changing energy prices,... View Details
      Keywords: Finance; Real Estate Industry
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      Macomber, John D., and Frederik Nellemann. "Edward Lundberg and the Rockville Building: Energy Efficiency Finance in Commercial Real Estate." Harvard Business School Case 212-067, February 2012. (Revised September 2013.)
      • October 2011
      • Case

      Corporate Avenue

      By: Arthur I Segel, Michael Shih-ta Chen and Dawn Lau
      Keywords: Leasing; Negotiation; Real Estate Industry
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      Segel, Arthur I., Michael Shih-ta Chen, and Dawn Lau. "Corporate Avenue." Harvard Business School Case 812-056, October 2011.
      • April 2011
      • Teaching Note

      Leasing Decision at Magnet Beauty Products, Inc. (TN)

      By: Krishna G. Palepu and George Serafeim
      Teaching Note for 111039. View Details
      Keywords: Leasing; Financial Statements; Accounting; Standards; Beauty and Cosmetics Industry
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      Palepu, Krishna G., and George Serafeim. "Leasing Decision at Magnet Beauty Products, Inc. (TN)." Harvard Business School Teaching Note 111-089, April 2011.
      • February 2011 (Revised September 2013)
      • Case

      Sarvajal: Water for All

      By: John D. Macomber and Mona Sinha
      Entrepreneur wrestles with business model using SMS and RFID technology, franchising, and leasing to rapidly grow off-the-grid water purification business without subsidies. The company seeks to provide potable water services to rural and urban India where the public... View Details
      Keywords: Business Subsidiaries; Business Model; Communication Technology; Private Sector; Social Entrepreneurship; Cost Management; Rural Scope; Emerging Markets; Infrastructure; Problems and Challenges; Information Infrastructure; India
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      Macomber, John D., and Mona Sinha. "Sarvajal: Water for All." Harvard Business School Case 211-028, February 2011. (Revised September 2013.)
      • February 2011 (Revised December 2014)
      • Case

      RentJuice

      By: Thomas Eisenmann and Liz Kind
      RentJuice, founded in mid-2008, provided a subscription software service—sold via phone and live online webinars—that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction... View Details
      Keywords: Renting or Rental; Product Launch; Applications and Software; Property; Business Startups; Salesforce Management; Product Marketing; Real Estate Industry; Information Technology Industry
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      Eisenmann, Thomas, and Liz Kind. "RentJuice." Harvard Business School Case 811-069, February 2011. (Revised December 2014.)
      • December 2010 (Revised June 2011)
      • Case

      Back to the Future: Redeveloping Unilever House

      By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris
      Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details
      Keywords: Organizational Culture; Leasing; Sales; Restructuring; Leading Change; Financing and Loans; Decisions; Business Headquarters; Design; Projects; London
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      Kohn, A. Eugene, Arthur I Segel, and Andrew Pierson Terris. "Back to the Future: Redeveloping Unilever House." Harvard Business School Case 211-038, December 2010. (Revised June 2011.)
      • November 2010
      • Case

      Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)

      By: James K. Sebenius and Jason Cheng Qian
      Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
      Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Apparel and Accessories Industry; Manufacturing Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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      Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
      • November 2010
      • Supplement

      Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)

      By: James K. Sebenius and Jason Cheng Qian
      Details and evaluates results in Esquel's 2002 initiative to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. View Details
      Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Outcome or Result; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Apparel and Accessories Industry; Manufacturing Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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      Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)." Harvard Business School Supplement 911-032, November 2010.
      • September 2010 (Revised September 2011)
      • Case

      Leasing Decision at Magnet Beauty Products, Inc.

      By: Krishna G. Palepu and George Serafeim
      A fast-growing retailer is facing two different leasing options for its stores. In choosing between the two options, management is considering the potential impact of the two options on the company's financial statements, in light of the proposed new accounting... View Details
      Keywords: Financial Statements; Decision Choices and Conditions; Growth and Development Strategy; Standards; Leasing; Beauty and Cosmetics Industry; Retail Industry
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      Palepu, Krishna G., and George Serafeim. "Leasing Decision at Magnet Beauty Products, Inc." Harvard Business School Case 111-039, September 2010. (Revised September 2011.)
      • March 2010 (Revised May 2010)
      • Case

      Design Creates Fortune: 2000 Tower Oaks Boulevard

      By: John D. Macomber and Griffin James
      A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
      Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
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      Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
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