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Publications

Filter Results: (28) Arrow Down
Filter Results: (28) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (28)
    • News  (6)
    • Research  (22)
  • Faculty Publications  (4)

Show Results For

  • All HBS Web  (28)
    • News  (6)
    • Research  (22)
  • Faculty Publications  (4)
← Page 2 of 28 Results
  • 16 Dec 2014
  • First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

collaboration is becoming a new and important source of competitive advantage. We propose several frameworks to help firms develop and exploit this new ability. Explicating Lean Principles by Examining Indian Software Services Authors:... View Details
Keywords: Martha Lagace
  • 02 Sep 2018
  • News

Havana Rising

focused on building up HabanaLive, the company’s new meetings, incentives, conferences, exhibitions (MICE) business, and growing CET’s luxury leisure business. This means meeting with partners like the Kempinski and cultivating new business, View Details
Keywords: Dan Morrell; photographed by Eve North
  • 12 Jan 2016
  • First Look

January 12, 2016

transpires within the larger, corporate context of Intuit, where founder Scott Cook has been attempting to transform the enterprise into a leaner, more innovative company. The case describes in detail the lean startup methods used by the... View Details
Keywords: Carmen Nobel
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details
Keywords: Martha Lagace
  • 01 Feb 1997
  • News

Doing It Your Way

right out of business school," Sahlman says. "They don't yet know enough about hiring and firing or managing. They don't know enough about selling and marketing or production and operations." He advises freshly minted MBAs with entrepreneurial View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
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