Publications

December 2011 (Revised May 2016)
Case

Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details

Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Food and Beverage Industry

18 Mar 2020
News

Leading Change

the deployment of digital networks, data, and AI in a company can create major strategic advantages around scale, scope, and learning while minimizing growth restraints. But they also explained that AI creates major challenges such as... View Details

March 2018
Teaching Note

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

Mavi, a leading Turkish apparel retailer, had sales of $419 million in 2015, up 20%. Growth rates like these were becoming routine at Mavi. But, its path to growth was getting more challenging, and Turkven, Mavi’s private equity partner, was planning its exit options... View Details

Keywords: Retailing; Fashion; Brand; Brand Management; Brand Extension; Brand Equity; Private Equity; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Decision Choices and Conditions; Retail Industry; Fashion Industry; Turkey; Europe

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

increases," write the authors of How to Identify the Best Customers for Your Business, published in the Winter 2013 issue of the MIT Sloan Management Review. “Ineffective opportunity management eventually leads to loss of money,... View Details

Keywords: by Sean Silverthorne

Program

Strategic Marketing for Driving Growth

prepare to succeed in today's rapidly evolving marketplace, and learn how to lead growth initiatives through innovative marketing approaches and cutting edge go-to-market practices. Whether you are a... View Details

May 2001 (Revised December 2001)
Case

Cisco Systems: Building Leading Internet Capabilities

By: Richard L. Nolan and Christina L. Darwall

Cisco has invested in building a leading IT, Internet-based infrastructure. This case describes Cisco's latest efforts to broaden Internet capabilities in the company from 30% to 60% penetration. The strategy is intended to sustain Cisco's double-digit revenue growth... View Details

Keywords: Internet and the Web; Information Technology; Technological Innovation; Revenue; Growth and Development Strategy; Information Technology Industry

May 2017 (Revised August 2021)
Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details

January 2020
Case

Wuxi Lead Intelligent Equipment Co., Ltd.

By: John R. Wells and Benjamin Weinstock

In 2019, Wuxi Lead Intelligent Equipment Co., Ltd. (Lead) was the largest supplier of lithium-ion rechargeable battery manufacturing equipment in the world. Based in Wuxi, China, the company generated RMB 3.9 billion ($557 million) in revenues in 2018, up from RMB 175... View Details

Keywords: Lithium-ion Batteries; Electric Vehicles; Government Subsidies; Industry Dynamics; Markets; Change; Strategy; Decision Making; Manufacturing Industry; China

February 2009 (Revised June 2019)
Case

Cleveland Clinic: Transformation and Growth 2015

By: Michael E. Porter and Elizabeth O. Teisberg

The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as the... View Details

Keywords: Health; Health Care Operations; Health Care Quality; Health Care; Strategy And Leadership; Strategy Development; Health Care and Treatment; Leading Change; Goals and Objectives; Growth and Development Strategy; Measurement and Metrics; Service Delivery; Organizational Change and Adaptation; Outcome or Result; Health Industry; Cleveland

Program

Leading Professional Service Firms

clients and motivate staff, build a strong vision and implement an effective strategy, and employ the fiscal discipline to maintain a sound bottom line and maximize enterprise value. Details Design and implement effective strategies that drive View Details

Keywords: Professional Services; Professional Services

August 1998 (Revised October 1998)
Background Note

Note on Lead User Research

By: Stefan H. Thomke and Ashok Nimgade

Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice. View Details

Keywords: Customers; Management Practices and Processes; Industry Growth

July–August 2013
Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld

The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details

Keywords: Failure; Growth and Development Strategy

Find at Harvard

01 Dec 2016
News

Alumni Leading Change

growth and sustainable development while respecting people, communities, and the planet,” says Yang. She is especially proud of an eco-industrial complex that Esquel is building in Guilin, China. The green complex will preserve the... View Details

June 2012
Case

Innovating at AT&T: Partnering to Lead the Broadband Revolution

By: Lynda M. Applegate, Phillip Andrews and Kerry Herman

In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details

Keywords: Innovation ＆ Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States

Program

Leading in the Digital Era

your team and colleagues in leading change Continue your leadership growth as the business environment changes Drive and accelerate digital transformation in your organization Address fundamental tensions... View Details

Blog

Leading Successful Digital Transformation

there is a lot of uncertainty about digital future. However, in a global organization, this bottom-up approach often leads to hundreds of experiments that unfortunately do not add up to much. Although new projects drive a sense of... View Details

18 May 2009
Research & Ideas

The Unseen Link Between Savings and National Growth

far-from-frontier countries shows that a 10 percent increase in the savings rate over the previous 10 years leads to an increase in the average growth rate over the next 10 years of 1.3 percent. We asked... View Details

Keywords: by Sarah Jane Gilbert

11 Jan 2018
News

Main Street Leads the Way

December 1994 (Revised July 1996)
Case

USSR 1988, The: The Search for Growth

For decades after the revolution of 1917, Communist Party leaders claimed that the socialist economic system was superior to the capitalist system on both moral and economic grounds. By 1985, when Mikhail Gorbachev became general secretary of the Communist Party of the... View Details

Keywords: Economic Systems; Economic Growth; Government and Politics; Soviet Union