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Show Results For
- All HBS Web
(970)
- News (169)
- Research (612)
- Events (2)
- Multimedia (4)
- Faculty Publications (239)
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- 09 Jul 2019
- News
Setting Better Sales Goals with Analytics
- 07 Mar 2008
- News
Art of retaining professionals
- 05 Feb 2014
- News
The Super Bowl Revisited
- 14 Dec 2021
- News
How Japan’s Recruit Holdings Regained Trust after a Scandal
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Dec 2023
- News
Thinking Ahead
gone down. We’ve seen some odd behavior in venture capitalists trying to revalue a company they’ve already backed. There also are companies raising lots of money without much traction—in that sense, it’s... View Details
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
- 01 Aug 1998
- News
High Honors
found the time to take an active role in the operations of several companies in diverse industries, including helping to run one of New England's largest local advertising agencies. Marshall grew up in... View Details
- 22 Feb 2022
- News
Breaking News
and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly... View Details
- 01 Mar 2004
- News
Derek Ferguson
through, we probably never would have done it!” When the magazine was sold three years later (the pair oversaw its publication while attending HBS), the subscription base numbered some 75,000 readers nationwide. Ferguson then moved on to Bain & View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
no databases, no advertising or online marketplace—the business would be a relic, stuck in a bygone era. In a few years’ time, a company without a climate change strategy will be viewed the same way. Like... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
news content creation business. Creating high-quality news content is an expensive endeavor and one that doesn’t scale that easily. These companies are platforms that can aggregate consumer demand and sell View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Alumni Books The Founder’s Mentality: How to Overcome the Predictable Crises of Growth by James Allen (MBA 1989) and Chris Zook (Harvard Business Review Press) Based on their decade-long study of companies in more than 40 countries, the... View Details
- 01 Mar 2004
- News
The Weather Channel Forecast: Challenges Ahead
avoided asking cable operators for higher subscriber fees, currently about nine cents per household per month. Instead, it is looking to boost advertising revenue. Early this year, it began rolling out new computerized ad targeting... View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 18 Apr 2022
- News
Home Grown
cofounded InMobi, a mobile-first advertising platform that achieved unicorn status in 2011—the first consumer technology company fully conceived and executed in India to do so. In this episode of Skydeck,... View Details
- 01 Sep 2010
- News
Fair Trade
companies touted cleanliness as good for health and success, but also for beauty. Hair washing, long unfashionable, was also a 20th-century phenomenon. This 1905 German advertisement promotes one of the... View Details
- 05 Jul 2011
- News
Driving Innovation
entertainment, and travel to her initial responsibility for automotive vertical at Google, reported a May 30, 2011 profile in Advertising Age. During her tenure, the search engine company has acquired... View Details