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Show Results For
- All HBS Web
(958)
- News (166)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
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- 09 Jul 2019
- News
Setting Better Sales Goals with Analytics
- 05 Feb 2014
- News
The Super Bowl Revisited
- 14 Dec 2021
- News
How Japan’s Recruit Holdings Regained Trust after a Scandal
- 07 Mar 2008
- News
Art of retaining professionals
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Dec 2023
- News
Thinking Ahead
gone down. We’ve seen some odd behavior in venture capitalists trying to revalue a company they’ve already backed. There also are companies raising lots of money without much traction—in that sense, it’s... View Details
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency executives are debating the product... View Details
- 01 Aug 1998
- News
High Honors
found the time to take an active role in the operations of several companies in diverse industries, including helping to run one of New England's largest local advertising agencies. Marshall grew up in... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
innovation, connection, and freedom. In the past decade, it has fallen almost entirely under the control of a very small group of companies like Apple, Google, and Facebook. In Read Write Own, tech visionary Chris Dixon argues that the... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
no databases, no advertising or online marketplace—the business would be a relic, stuck in a bygone era. In a few years’ time, a company without a climate change strategy will be viewed the same way. Like... View Details
- 22 Feb 2022
- News
Breaking News
and declining print advertising revenue. That was the firm foundation upon which local newspapers were built, so that pressure on the traditional sources of revenue has obviously put pressure on the rest of the business—and particularly... View Details
- 01 Mar 2004
- News
Derek Ferguson
through, we probably never would have done it!” When the magazine was sold three years later (the pair oversaw its publication while attending HBS), the subscription base numbered some 75,000 readers nationwide. Ferguson then moved on to Bain & View Details
- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
news content creation business. Creating high-quality news content is an expensive endeavor and one that doesn’t scale that easily. These companies are platforms that can aggregate consumer demand and sell View Details
- 01 Dec 2005
- News
Style Check
Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of... View Details
- 06 Dec 2021
- News
What's the Word?
are some ways forward, says Fuller. Companies might need to embrace automation technologies that can help reduce labor hours per unit, an approach Fuller has seen start to take hold in the garment industry. There could be regulatory aid,... View Details
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the View Details
Keywords: Susan Young
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details