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    • News  (43)
    • Research  (108)
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  • Faculty Publications  (65)

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  • All HBS Web  (177)
    • News  (43)
    • Research  (108)
    • Multimedia  (1)
  • Faculty Publications  (65)
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  • April 2007 (Revised June 2008)
  • Background Note

AmorePacific

By: Elie Ofek and Kerry Herman
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
  • October 2007 (Revised May 2008)
  • Case

Transforming Korea Inc: Financial Crisis and Institutional Reform

By: Laura Alfaro and Renee Kim
South Korea, as one of the Asian "tiger" economies, transformed itself into the world's 11th largest economy and major exporter by 1996, emerging from being one of the lowest income countries in the region back in the 1960s. Yet one year later in 1997, Korea was swept... View Details
Keywords: Development Economics; Financial Crisis; Governing Rules, Regulations, and Reforms; Business and Government Relations; South Korea
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Alfaro, Laura, and Renee Kim. "Transforming Korea Inc: Financial Crisis and Institutional Reform." Harvard Business School Case 708-007, October 2007. (Revised May 2008.)
  • April 2025
  • Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong
In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
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Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
  • December 2017 (Revised January 2019)
  • Case

In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)

By: Andy Zelleke and Brian Tilley
By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ... View Details
Keywords: Corporate Social Responsibility; Politics; Corporate Social Responsibility and Impact; National Security; International Relations; Decision Making; Government and Politics; Leadership; South Korea; China; Japan
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Zelleke, Andy, and Brian Tilley. "In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)." Harvard Business School Case 318-022, December 2017. (Revised January 2019.)
  • June 2017 (Revised December 2017)
  • Case

CJ E&M: KCON Goes Global

By: Elie Ofek and Michael Norris
In January of 2017, CJ Entertainment & Media (E&M) proudly announced that it will be holding its first ever KCON in Mexico City just two months later. CJ Group Chairman Jay Lee and Vice Chairwoman Miky Lee are pleased at the progress that KCON, a Korean-oriented music... View Details
Keywords: Music Entertainment; Cultural Entrepreneurship; Growth and Development Strategy; Food; Music Industry; Entertainment and Recreation Industry; Food and Beverage Industry
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Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.)
  • September 2024 (Revised March 2025)
  • Supplement

Wemade: (Re)Establishing Trust in Blockchain Games (B)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details
Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea
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Kang, Jung Koo, Charles C.Y. Wang, David Allen, and Kwangmoon So. "Wemade: (Re)Establishing Trust in Blockchain Games (B)." Harvard Business School Supplement 125-018, September 2024. (Revised March 2025.)
  • May 2025
  • Case

Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

By: Jung Koo Kang, Panje Jayden Kim and David Allen
This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details
Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Consumer Products Industry; South Korea
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Kang, Jung Koo, Panje Jayden Kim, and David Allen. "Initial Financial Statements at Blank Corporation: Bridging Content and Commerce ." Harvard Business School Case 125-021, May 2025.
  • May 2013
  • Case

Education in Brazil: Waiting for a Revolution

By: Aldo Musacchio and Alejandra Meraz Velasco
This case describes the situation of the education system in Brazil circa 2012. The case discusses first some of the problems of the Brazilian education system. Then, the case summarizes the findings of a recent study of high performing schools in Brazil and outlines... View Details
Keywords: Quality Of Education; Federalism; Elementary Education; Quality; Human Capital; Education; Education Industry; Brazil; Korean Peninsula
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Musacchio, Aldo, and Alejandra Meraz Velasco. "Education in Brazil: Waiting for a Revolution." Harvard Business School Case 713-095, May 2013.
  • August 2022 (Revised November 2022)
  • Case

Altos Ventures (A)

By: Jo Tango and Alys Ferragamo
In December 2012, Altos Ventures General Partners Han Kim, Anthony Lee, and Ho Nam met to discuss the future of the firm. Altos had already adjusted its strategy multiple times. It began as a U.S.-focused venture capital investor whose first two funds were backed by a... View Details
Keywords: Strategic Planning; Venture Capital; Investment Portfolio; Partners and Partnerships
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Tango, Jo, and Alys Ferragamo. "Altos Ventures (A)." Harvard Business School Case 823-035, August 2022. (Revised November 2022.)
  • January 2020
  • Case

SK Group: Social Progress Credits

By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details
Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; Social Enterprise; Social and Collaborative Networks; Social Issues; Measurement and Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
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Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
  • 2020
  • Working Paper

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
Keywords: Self-employed; Occupation; Entrepreneurship; Social Entrepreneurship; Industry Clusters; Ethnicity; Immigration; Networks; United States
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Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Harvard Business School Working Paper, No. 16-042, October 2015. (Revised November 2020. NBER Working Paper Series, No. 21597, September 2015)
  • 2014
  • Working Paper

College Admissions as Non-Price Competition: The Case of South Korea

By: Christopher Avery, Alvin E. Roth and Soohyung Lee
This paper examines non-price competition among colleges to attract highly qualified students, exploiting the South Korean setting where the national government sets rules governing applications. We identify some basic facts about the behavior of colleges before and... View Details
Keywords: Competition; Higher Education; Policy; Government and Politics; Education Industry; South Korea
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Avery, Christopher, Alvin E. Roth, and Soohyung Lee. "College Admissions as Non-Price Competition: The Case of South Korea." NBER Working Paper Series, No. 20774, December 2014.
  • 2010
  • Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence
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Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
  • July 1984 (Revised September 1986)
  • Case

Daewoo Group

By: Francis Aguilar
Focuses on the entrepreneurship of Chairman Kim Woo-Choong of Daewoo Group which became one of the 4 major group companies in Korea in just 17 years. The group's overall strategies are explored in conjunction with the evolution of Korea's industrial policies. The case... View Details
Keywords: Joint Ventures; Entrepreneurship; Values and Beliefs; Policy; Government and Politics; Business or Company Management; Business and Government Relations; Business Strategy; South Korea; United States
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Aguilar, Francis. "Daewoo Group." Harvard Business School Case 385-014, July 1984. (Revised September 1986.)
  • 27 Jan 2015
  • Working Paper Summaries

College Admissions as Non-Price Competition: The Case of South Korea

Keywords: by Christopher Avery, Alvin E. Roth & Soohyung Lee; Education
  • January 2023
  • Article

Social Networks, Ethnicity, and Entrepreneurship

By: William R. Kerr and Martin Mandorff
We study the relationship between ethnicity, occupational choice, and entrepreneurship. Immigrant groups in the United States cluster in specific business sectors. For example, Koreans are 34 times more concentrated in self-employment for dry cleaning than other... View Details
Keywords: Self-employed; Occupation; Entrepreneurship; Ethnicity; Immigration; Networks
Citation
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Kerr, William R., and Martin Mandorff. "Social Networks, Ethnicity, and Entrepreneurship." Journal of Human Resources 58, no. 1 (January 2023): 183–220.
  • October 2008 (Revised February 2009)
  • Case

Daewoo Shipbuilding and Marine Engineering

Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new... View Details
Keywords: Job Cuts and Outsourcing; Ship Transportation; Competitive Strategy; Globalization; Manufacturing Industry; Japan; China; South Korea
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Upton, David M., and Bowon Kim. "Daewoo Shipbuilding and Marine Engineering." Harvard Business School Case 609-018, October 2008. (Revised February 2009.)
  • February 2024 (Revised July 2024)
  • Case

Korea Venture Investment Corporation

By: Paul A. Gompers and Billy Chan
Financial service sector Korea Venture Investment Corporation (KVIC) is the venture capital arm of the Korean government with a founding mission to build a domestic startup ecosystem that would be as competitive as Silicon Valley. KVIC manages a basket of... View Details
Keywords: Entrepreneurship; Society; Investment; Venture Capital; Mission and Purpose; State Ownership; Financial Services Industry; Asia; South Korea
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Gompers, Paul A., and Billy Chan. "Korea Venture Investment Corporation." Harvard Business School Case 224-022, February 2024. (Revised July 2024.)
  • June 2024 (Revised March 2025)
  • Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details
Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea
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Kang, Jung Koo, Charles C.Y. Wang, David Allen, and Kwangmoon So. "Wemade: (Re)Establishing Trust in Blockchain Games (A)." Harvard Business School Case 124-025, June 2024. (Revised March 2025.)
  • November 2003 (Revised June 2004)
  • Case

Samsung and Daewoo: Two Tales of One City

By fiscal year 2000, Samsung had pulled far ahead of other "chaebols," Korean conglomerates. For example, the market value of Samsung affiliates listed on the Korea Stock Exchange exceeded the sum of the market value of listed affiliates of second, third, and fourth... View Details
Keywords: Competition; Business Conglomerates; Corporate Strategy; Emerging Markets; Crisis Management; Electronics Industry; South Korea
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Sull, Donald N., Choelsoon Park, and Seonghoon Kim. "Samsung and Daewoo: Two Tales of One City." Harvard Business School Case 804-055, November 2003. (Revised June 2004.)
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