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    • All HBS Web  (2,553)
      • Faculty Publications  (384)

      Knowledge Aspects Of StrategyRemove Knowledge Aspects Of Strategy →

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      • June 2024 (Revised November 2024)
      • Case

      Dylan Mulvaney and Bud Light

      By: Jill Avery and Celine Chammas
      On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
      Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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      Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised November 2024.)
      • June 2024
      • Article

      Rationalizing Outcomes: Interdependent Learning in Competitive Markets

      By: Anoop R. Menon and Dennis Yao
      In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details
      Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition
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      Menon, Anoop R., and Dennis Yao. "Rationalizing Outcomes: Interdependent Learning in Competitive Markets." Strategy Science 9, no. 2 (June 2024): 97–117.
      • April 2024
      • Article

      Detecting Routines: Applications to Ridesharing CRM

      By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman
      Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details
      Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation
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      Dew, Ryan, Eva Ascarza, Oded Netzer, and Nachum Sicherman. "Detecting Routines: Applications to Ridesharing CRM." Journal of Marketing Research (JMR) 61, no. 2 (April 2024): 368–392.
      • March 2024 (Revised June 2024)
      • Case

      Governing OpenAI (A)

      By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
      In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic... View Details
      Keywords: Artificial Intelligence; Board Of Directors; Board Decisions; Board Dynamics; Corporate Boards; Governance Changes; Governance Structure; Leadership Change; Legal Aspects Of Business; Nonprofit Governance; Strategy And Execution; Technological Change; AI and Machine Learning; Corporate Governance; Leadership; Management; Mission and Purpose; Technological Innovation; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Resignation and Termination; Ethics; Nonprofit Organizations; Open Source Distribution; Partners and Partnerships; Technology Industry; San Francisco; United States
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      Paine, Lynn S., Suraj Srinivasan, and Will Hurwitz. "Governing OpenAI (A)." Harvard Business School Case 324-103, March 2024. (Revised June 2024.)
      • February 9, 2024
      • Article

      Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries

      By: Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman and et al.
      Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate... View Details
      Keywords: Climate Change; Motivation and Incentives; Behavior; Policy; Knowledge Sharing; Values and Beliefs
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      Vlasceanu, Madalina, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman, and et al. "Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries." Science Advances 10, no. 6 (February 9, 2024).
      • February 2024 (Revised May 2024)
      • Case

      Johnson Security Bureau: Building Multigenerational Success

      By: Henry McGee, Annelena Lobb and David Muoser
      Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details
      Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)
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      McGee, Henry, Annelena Lobb, and David Muoser. "Johnson Security Bureau: Building Multigenerational Success." Harvard Business School Case 824-040, February 2024. (Revised May 2024.)
      • 2024
      • Chapter

      Regulating Collective Emotions

      By: Amit Goldenberg
      When we think of emotion and emotion regulation, we typically think of them as processes occurring at the individual level. Even when emotions are experienced by multiple people who interact with each other, analysis is typically centered around individual-level... View Details
      Keywords: Groups and Teams; Emotions; Behavior
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      Goldenberg, Amit. "Regulating Collective Emotions." Chap. 22 in Handbook of Emotion Regulation. Third Edition edited by James J. Gross and Brett Q. Ford, 183–189. Guilford Press, 2024.
      • January 2024 (Revised June 2024)
      • Case

      Equal Justice Initiative: Mercy, Truth and Dignity

      By: V. Kasturi Rangan, Gerald Chertavian and Brittany Logan
      In 1989, the Equal Justice Initiative was established as a non-profit, public interest law firm by Harvard Law School graduate, Bryan Stevenson.

      EJI provides legal assistance to condemned prisoners, people wrongly convicted or unfairly sentenced, children in... View Details
      Keywords: Equality and Inequality; Nonprofit Organizations; Mission and Purpose; Growth and Development Strategy; Social Issues; Race
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      Rangan, V. Kasturi, Gerald Chertavian, and Brittany Logan. "Equal Justice Initiative: Mercy, Truth and Dignity." Harvard Business School Case 524-055, January 2024. (Revised June 2024.)
      • January 2024 (Revised June 2024)
      • Case

      School of Rock: Tuning into Structured Empowerment (A)

      By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
      In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details
      Keywords: Business Growth and Maturation; Business Plan; Change Management; Transformation; Communication Strategy; Decisions; Curriculum and Courses; Teaching; Employee Relationship Management; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Style; Marketing Strategy; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Franchise Ownership; Performance Expectations; Performance Improvement; Strategic Planning; Attitudes; Conflict Management; Corporate Strategy; Applications and Software; Technology Adoption; Education Industry; Music Industry; Massachusetts; United States
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      Sandino, Tatiana, Jeffrey Rayport, Samuel Grad, and Stacy Straaberg. "School of Rock: Tuning into Structured Empowerment (A)." Harvard Business School Case 124-043, January 2024. (Revised June 2024.)
      • December 2023 (Revised July 2024)
      • Case

      Boortmalt: The Master Maltster

      By: Forest Reinhardt, Jose B Alvarez, Damien McLoughlin, Lena Duchene and Emer Moloney
      By May 2023, Boortmalt was the world’s leading producer of malt, with a production capacity of 3 million tonnes, 15% of global market share, and 27 malting plants across five continents. It had recently acquired a major competitor and had sustained an EBITDA growth of... View Details
      Keywords: Plant-Based Agribusiness; Mergers and Acquisitions; Talent and Talent Management; Customer Focus and Relationships; Values and Beliefs; Financing and Loans; Employee Relationship Management; Collaborative Innovation and Invention; Innovation Leadership; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Growth Management; Management Style; Resource Allocation; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Belgium; Europe
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      Reinhardt, Forest, Jose B Alvarez, Damien McLoughlin, Lena Duchene, and Emer Moloney. "Boortmalt: The Master Maltster." Harvard Business School Case 724-021, December 2023. (Revised July 2024.)
      • November 2023
      • Article

      Knowledge About the Source of Emotion Predicts Emotion-Regulation Attempts, Strategies, and Perceived Emotion-Regulation Success

      By: Yael Millgram, Matthew K. Nock, David D. Bailey and Amit Goldenberg
      People’s ability to regulate emotions is crucial to healthy emotional functioning. One overlooked aspect in emotion-regulation research is that knowledge about the source of emotions can vary across situations and individuals, which could impact people’s ability to... View Details
      Keywords: Emotions; Personal Characteristics; Well-being
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      Millgram, Yael, Matthew K. Nock, David D. Bailey, and Amit Goldenberg. "Knowledge About the Source of Emotion Predicts Emotion-Regulation Attempts, Strategies, and Perceived Emotion-Regulation Success." Psychological Science 34, no. 11 (November 2023): 1244–1255.
      • October 2023 (Revised January 2024)
      • Case

      McDonald's Board of Directors (A)

      By: Lynn S. Paine and Will Hurwitz
      In October 2019, the McDonald’s Corporation board of directors, chaired by Enrique Hernandez, Jr., gathered to learn the results of their outside counsel’s investigation into the conduct of the CEO. On the surface, the iconic fast-food chain was thriving as growing... View Details
      Keywords: Board Of Directors; Board Chair; Board Decisions; Business Ethics; Corporate Boards; Fast Food; Franchising; Legal Aspects Of Business; Legal Battle; Legal Settlement; Misconduct; Regulation; Reorganization; Restaurant Industry; Sexual Harassment; Shareholders; Stakeholder Management; Strategy And Execution; Turnaround; Corporate Accountability; Corporate Governance; Culture; Executive Compensation; Leadership; Management; Ethics; Governing and Advisory Boards; Business and Stakeholder Relations; Food and Beverage Industry; Illinois; United States
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      Paine, Lynn S., and Will Hurwitz. "McDonald's Board of Directors (A)." Harvard Business School Case 324-044, October 2023. (Revised January 2024.)
      • October 2023 (Revised January 2024)
      • Case

      SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)

      By: John J-H Kim, Mary C. Sauer and Emilie Billaud
      In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces... View Details
      Keywords: Family Business; Curriculum and Courses; Higher Education; Teaching; Digital Strategy; Disruptive Innovation; Knowledge Dissemination; Leading Change; Growth and Development Strategy; Management Succession; Resource Allocation; Organizational Structure; Education Industry; Europe; Spain
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      Kim, John J-H, Mary C. Sauer, and Emilie Billaud. "SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)." Harvard Business School Case 324-050, October 2023. (Revised January 2024.)
      • October 2023 (Revised April 2024)
      • Case

      ghSMART & Co: Building and Scaling a Time Smart Firm

      By: Ashley Whillans and Sara Coronel Rodriguez
      "For ghSMART, freedom is the first principle from which all good things flow”—Geoff Smart, Chairman and Founder, ghSMART. ghSMART was a leadership advisory firm that was grounded in the principle of freedom. Talented Consultants and Partners could work remotely from... View Details
      Keywords: Time; Consulting Firms; Time Management; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Knowledge Sharing; Organizational Culture; Going Public; Partners and Partnerships; Expansion; Reputation
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      Whillans, Ashley, and Sara Coronel Rodriguez. "ghSMART & Co: Building and Scaling a Time Smart Firm." Harvard Business School Case 924-009, October 2023. (Revised April 2024.)
      • October 2023 (Revised February 2024)
      • Case

      Loris

      By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
      In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
      Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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      Zhang, Shunyuan, Das Narayandas, Stacy Straaberg, and David Lane. "Loris." Harvard Business School Case 524-010, October 2023. (Revised February 2024.)
      • 2025
      • Working Paper

      Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance

      By: Justine Boudou and Maria Roche
      In this paper, we examine how a startup’s knowledge foundations—embedded in its core technology—influence its performance in the exit market. Using a dataset of 1,006 biomedicine startups founded between 2005 and 2015, we focus on two key factors: (1) the degree of... View Details
      Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Inventor-founder; Specialized Scientific Knowledge; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship
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      Boudou, Justine, and Maria Roche. "Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance." Harvard Business School Working Paper, No. 24-021, October 2023. (Revised February 2025.)
      • September 2023 (Revised September 2024)
      • Technical Note

      Measuring and Managing Social Impact

      By: Brian Trelstad, Gerald Chertavian and Susan Pinckney
      A brief overview of how to measure social impact at nonprofits, social organizations, and impact investments. View Details
      Keywords: Analysis; Change; Transformation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Public Sector; Entrepreneurship; Social Entrepreneurship; Fairness; Entrepreneurial Finance; Governance; Governing and Advisory Boards; Policy; Innovation and Management; Knowledge Acquisition; Knowledge Use and Leverage; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Resource Allocation; Measurement and Metrics; Standards; Strength and Weakness; Mission and Purpose; Success; Performance; Performance Evaluation; Philanthropy and Charitable Giving; Strategic Planning; Programs; Risk and Uncertainty; Social Enterprise; Non-Governmental Organizations; Social Issues; United States
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      Trelstad, Brian, Gerald Chertavian, and Susan Pinckney. "Measuring and Managing Social Impact." Harvard Business School Technical Note 324-017, September 2023. (Revised September 2024.)
      • September 2023 (Revised July 2024)
      • Case

      Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

      By: Jorge Tamayo and Jenyfeer Martinez Buitrago
      Set in 2017, this case describes the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details
      Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia
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      Tamayo, Jorge, and Jenyfeer Martinez Buitrago. "Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia." Harvard Business School Case 724-389, September 2023. (Revised July 2024.)
      • 2023
      • Working Paper

      Targeting, Personalization, and Engagement in an Agricultural Advisory Service

      By: Susan Athey, Shawn Cole, Shanjukta Nath and Jessica Zhu
      ICT is increasingly used to deliver customized information in developing countries. We examine whether individually targeting the timing of automated voice calls meaningfully increases engagement in an agricultural advisory service. We define, estimate, and... View Details
      Keywords: Developing Countries and Economies; Knowledge Dissemination; Customization and Personalization; Performance Effectiveness
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      Athey, Susan, Shawn Cole, Shanjukta Nath, and Jessica Zhu. "Targeting, Personalization, and Engagement in an Agricultural Advisory Service." Harvard Business School Working Paper, No. 24-006, August 2023.
      • August 2023
      • Case

      WayCool: Reimagining the Food Supply Chain

      By: Paul Gompers and Kairavi Dey
      Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
      Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
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      Gompers, Paul, and Kairavi Dey. "WayCool: Reimagining the Food Supply Chain." Harvard Business School Case 224-011, August 2023.
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