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  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

https://cb.hbsp.harvard.edu/cbmp/product/318019 Harvard Business School Case 718-027 Kickstarting Tomato Jos in Nigeria In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful View Details
Keywords: Sean Silverthorne
  • 10 Oct 2018
  • Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

experiment featuring a fake Kickstarter campaign for a company called Ozzie’s Organics and allowed some consumers to vote on the company’s product lines. Afterward, those participants were told either that the company would continue to... View Details
Keywords: by Michael Blanding; Advertising
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

will be successful. Now, we rely on the actual market to tell us what will be successful before we hit commercialization. A good example is this boom we see in wearables and in hardware, which came about from Kickstarter when the Silicon... View Details
Keywords: by Dina Gerdeman
  • 12 Apr 2016
  • First Look

April 12, 2016

higher average value. Using data on 165,410 projects posted on Kickstarter (2009–2015), we report findings consistent with the model's predictions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50821 Pay Now or... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

model incorporating this idea that predicts that although more ideas will be produced during slack time, they will have higher average complexity and perhaps even higher average value. Using data on 165,410 projects posted on Kickstarter... View Details
Keywords: Dina Gerdeman
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the record for three of the four highest Kickstarter campaigns ever (raising... View Details
Keywords: Sean Silverthorne

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