Publications

October 1989 (Revised July 1994)
Case

Australia (B)--1990

By: Bruce R. Scott and Jonathan West

Keywords: Australia

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September 1993 (Revised January 1997)
Case

Serengeti Eyewear: Entrepreneurship Within Corning, Inc.

By: David A. Garvin and Jonathan West

An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating... View Details

Keywords: Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry

October 1989 (Revised November 1995)
Case

Australia (A)--1989

By: Bruce R. Scott and Jonathan West

Keywords: Australia

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September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

11 Jul 2012
News

A Man, and a Plan, in Africa

Bloom: In Mali with local dignitaries at rice harvest in newly irrigated fields. Photo courtesy Jonathan Bloom It seems poetic justice when someone named Bloom is involved in an exciting experiment that’s blossomed and bearing fruit.... View Details

Keywords: Administration of Economic Programs; Government

September 2007 (Revised November 2007)
Case

Bunge: Food, Fuel, and World Markets

By: Tarun Khanna, Santiago Mingo and Jonathan West

In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details

Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil

January 2009
Teaching Note

Bunge: Food, Fuel, and World Markets (TN)

By: Tarun Khanna, Santiago Mingo and Jonathan West

Teaching Note for [708443]. View Details

Keywords: Agribusiness; Sales; Integration; Globalized Markets and Industries; Developing Countries and Economies; Competition; Business Model; Trade; Performance Efficiency; Agriculture and Agribusiness Industry; New York (state, US); Brazil; India; China

01 Jun 1998
News

Short Takes

compensation does not result in improved performance in American companies, they conclude, corporations abroad should resist pressures to tie incentives to individual and unit performance. Two Best Ways? When HBS assistant professor View Details

Keywords: Orna Feldman and Caroline Chauncey

November 1999 (Revised April 2000)
Case

Cresud S.A.

By: Ray A. Goldberg, Jonathan West and David Benedict Pearcy

Cresud, a listed Argentine agricultural company, generates value by operating farms and through land appreciation. This case describes Cresud's business model, industry, and country context. Can a corporate farmer in agriculture use public funds to compete in both the... View Details

Keywords: Agribusiness; Business Model; Value; Corporate Accountability; Agriculture and Agribusiness Industry

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01 Feb 2002
News

Health Industry Alumni Convene for Conference

in the knowledge-based biotechnology industry to forge balanced partnership deals with the financially much stronger pharmaceutical industry." A panel led by HBS associate professor Jonathan West discussed... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance

December 1991 (Revised October 1998)
Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West

Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details

Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry

01 Dec 2001
News

Faculty News

from Harvard's Kennedy School of Government. Other Promotions New Associate Professors (and the faculty units to which they belong) include Bharat Anand (Strategy), Amy C. Edmondson (Technology and Operations Management), and Jonathan... View Details

Keywords: reunions; Colleges, Universities, and Professional Schools; Educational Services

October 19, 2015
Article

Getting Bundled Payments Right in Health Care

By: Robert S. Kaplan, Derek A. Haas, Dereesa Reid, Jonathan Warsh and Michael E. West

Bundled payments—single payments that cover all the care for a patient’s medical condition or treatment over a specified timeframe—are increasingly being deployed to motivate the delivery of better patient outcomes at lower costs. Hoag Orthopedic Institute (HOI), a... View Details

Keywords: Health Care and Treatment; Product Marketing; Health Industry