Publications

Johnson brought Band-Aid, an adhesive bandage, to the market. The product developed in 1920 soon became a standard in first-aid kits and one of the staples in the J&J family of products. James Johnson... View Details

Keywords: Healthcare

January 2004 (Revised May 2008)
Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper

No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details

Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams

January 1992
Case

Johnson & Johnson: Hospital Services

The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details

Keywords: Organizational Structure; Organizational Culture; Management Systems; Environmental Sustainability; Conflict and Resolution

December 2005 (Revised September 2007)
Case

Canyon Johnson Urban Fund

By: Felix Oberholzer-Gee and Alexa Arena

Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details

Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles

October 1982 (Revised May 1992)
Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details

Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry

October 1982 (Revised August 1999)
Case

Johnson Wax: Enhance (A)

Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and... View Details

Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

Profile

Ralph Johnson

Why did you want the MBA? After graduating from Hampton University, I went to work with Accenture—I thought I could work across different functions and industries to find my calling. But I ended up working exclusively in healthcare, and I felt I was specializing too... View Details

Keywords: Consulting

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses how she recovered the business that Arthur Anderson's lost after she was promoted to Country Managing Director through diversification and strong leadership. View Details

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, reflects on the success factors of her Arthur Anderson consulting assignment with First Bank of Nigeria, in which she consolidated two of their most profitable branches to operate more... View Details

25 Mar 2022
Video

Omobola Johnson

Omobola Johnson, the former Minister of Communication Technology in Nigeria, discusses the need for innovative regulation that engages industry. View Details

Robert L. Johnson

Johnson created the first and only cable television station with programming for and about black Americans. Though he struggled to gain a subscriber base in the early eighties, Johnson persevered and built a... View Details

Keywords: Entertainment & Broadcast Media

Howard D. Johnson

After securing a secret ice cream recipe for $300 in 1925, Johnson began preparing ice cream in his basement and selling it in his pharmacy. The success of the ice cream gave way to the closure of the pharmacy and the start of the... View Details

Keywords: Restaurants & Lodging

March 2010 (Revised October 2018)
Case

Toby Johnson (A): Leading After School

By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles

After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Organizational Structure; Compensation and Benefits; Business or Company Management

Johnson built the world’s largest black-owned publishing empire. He is the founder and publisher of Negro Digest, Ebony and JET magazines. He also owns Ebony Cosmetics as well as radio and TV production companies. View Details

Keywords: Publishing & Print Media

July 2014 (Revised February 2015)
Teaching Note

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch

The chief medical officer of Johnson & Johnson (J & J) is reflecting on forty years of sustained efforts by the company to improve employee wellness. The case reviews J & J's multiple wellness initiatives and efforts to measure their effectiveness. It also invites... View Details

Keywords: Empoylee Wellness Programs; Human Resource Management; Corporate Management Strategy; Employee Engagement; Human Resources; Management; Organizations; Performance; Personal Development and Career; Programs; Strategy; Health Industry; Manufacturing Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; North and Central America; Europe; Asia