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  • February 2021
  • Case

Apple: Privacy vs. Safety (A)

By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin
In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; National Security; Law; Law Enforcement; Leadership; Markets; Safety; Social Issues; Corporate Social Responsibility and Impact; Civil Society or Community; Mobile and Wireless Technology; Technology Industry; Consumer Products Industry; Telecommunications Industry; Electronics Industry; United States; China; Hong Kong
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  • 26 May 2022
  • News

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

  • 18 Mar 2016
  • News

Apple CEO’s gay rights activism ‘helps boost iPhone sales’

  • August 2013
  • Teaching Note

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet and Krishna G. Palepu
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  • 24 Jun 2013
  • Research & Ideas

Is Your iPhone Turning You Into a Wimp?

over a little screen. (Usage varies according to the type of smartphone: iPhone users spend an average of one hour and 15 minutes with their phones each day, with only 22 percent of that time devoted to talking.) The Lab Experiment Bos... View Details
Keywords: by Carmen Nobel; Technology; Consumer Products
  • December 2016
  • Teaching Note

Accounting for the iPhone Upgrade Program (A) and (B)

By: Jonas Heese, Krishna G. Palepu and H. David Sherman
Teaching Note for HBS Nos. 117-020 and 117-039. View Details
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  • 21 Aug 2012
  • News

Apple Reaches Record U.S. Market Value on IPhone Optimism

  • 09 Apr 2015
  • News

Links to iPhone create conundrum for Apple’s wristy business

  • 10 Jun 2024
  • News

Apple Intelligence Will Infuse the iPhone With Generative AI

  • 14 Dec 2015
  • News

Your iPhone Is Ruining Your Posture — and Your Mood

  • 15 Jul 2010
  • News

Apple to discuss iPhone 4 antenna solutions on Friday

  • 03 Nov 2018
  • News

Facing iPhone Troubles, Apple Tries to Change the Story

  • 23 Feb 2017
  • News

Why the iPhone can't be made in the US

  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 10 Apr 2018
  • News

'More than 600 apps had access to my iPhone data'

  • July 2012
  • Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
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  • 17 Mar 2023
  • News

Samsung Will Make $110 for Every iPhone X Sold – Fortune

  • 02 Oct 2017
  • News

Why Apple Rival Samsung Also Wins If iPhone X Is a Hit

  • 18 Sep 2016
  • News

Rush to Take Advantage of a Dull iPhone Started Samsung's Battery Crisis

  • January 2023
  • Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin
In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details
Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; Health; Health Pandemics; Leadership; Markets; Safety; Social Issues; Information Technology; Telecommunications Industry; Technology Industry; Consumer Products Industry; Electronics Industry; Health Industry; United States; Europe
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