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  • All HBS Web  (4,472)
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  • All HBS Web  (4,472)
    • People  (15)
    • News  (1,200)
    • Research  (2,479)
    • Events  (15)
    • Multimedia  (22)
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  • 1984
  • Article

The Development of Choice Tactics in Low Involvement Situations

By: Mary Zimmer and Rohit Deshpandé
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Zimmer, Mary, and Rohit Deshpandé. "The Development of Choice Tactics in Low Involvement Situations." AMA Educators' Proceedings (1984): 220–223. (Scientific Method in Marketing, Chicago.)
  • 09 Aug 2021
  • News

Understanding the Global Chip Shortage, a Big Crisis Involving Tiny Components

    Relaxing the Taboo on Telling our Own Stories: Upholding Professional Distance and Personal Involvement (article)

    Scholars studying organizations are typically discouraged from telling, in print, their own stories. The expression “telling our own stories” is used as a proxy for field-research projects that, in their written form, explicitly rely on a scholar’s personal involvement... View Details
    • 1982
    • Article

    Low Involvement Decision Processes: The Importance of Choice Tactics

    By: Rohit Deshpandé, Wayne D. Hoyer and Scott Jeffries
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    Deshpandé, Rohit, Wayne D. Hoyer, and Scott Jeffries. "Low Involvement Decision Processes: The Importance of Choice Tactics." Proceedings Series, American Marketing Association (1982): 155–158. (Philosophy of Science Perspectives.)
    • 12 Oct 2008
    • Conference Presentation

    Validating the Performance of Networks Used to Model Decisions Involving UAV

    By: G. Kobyliski, Hise O. Gibson, E. Williams, W. Kent and V. DeLong
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    Kobyliski, G., Hise O. Gibson, E. Williams, W. Kent, and V. DeLong. "Validating the Performance of Networks Used to Model Decisions Involving UAV." Paper presented at the INFORMS Annual Meeting, Washington, DC, October 12, 2008.
    • November 2002 (Revised May 2003)
    • Case

    Education in Chile: A Venue for Individual, Business and Community Involvement

    Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details
    Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile
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    Barrett, Diana, Rafael Aguila, Mladen Koljatic, Monica Silva, and Alexandra de Royere. "Education in Chile: A Venue for Individual, Business and Community Involvement." Harvard Business School Case 303-078, November 2002. (Revised May 2003.)
    • 02 Apr 2020
    • News

    FinTechs Must Be Involved In Paycheck Protection Program Lending For Small Business

    • 03 Sep 2013
    • News

    Congress To Decide US Involvement In Syria As World Watches

    • September 2004
    • Article

    Rethinking Mergers and Acquisitions: How to Involve R&D in Company Growth

    By: Arthur A. Daemmrich
    Keywords: Mergers and Acquisitions; Research and Development; Growth and Development; Business Ventures
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    Daemmrich, Arthur A. "Rethinking Mergers and Acquisitions: How to Involve R&D in Company Growth." Chemistry Business (September 2004).
    • April 2022
    • Article

    Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

    By: Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
    We examine whether and how ride-sharing services influence the demand for home-sharing services. Our identification strategy hinges on a natural experiment in which Uber/Lyft exited Austin, Texas, in May 2016 due to local regulation. Using a 12-month longitudinal... View Details
    Keywords: Airbnb; Uber; Natural Experiment; Geographic Demand Dispersion; Sharing Economy; Transportation; Demand and Consumers; Geographic Scope
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    Zhang, Shunyuan, Dokyun Lee, Param Singh, and Tridas Mukhopadhyay. "Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft." Journal of Marketing Research (JMR) 59, no. 2 (April 2022): 374–391.
    • 2020
    • Other Teaching and Training Material

    Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes

    By: Ayelet Israeli
    This article is about encouraging student participation online—and assessing it fairly. It includes techniques and methods to involve more voices in virtual classes, and evaluate them equitably and fairly. View Details
    Keywords: Teaching; Education; Online Technology
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    Israeli, Ayelet. "Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes." Harvard Business Publishing, 2020. Electronic.
    • November 1984 (Revised November 1985)
    • Background Note

    Problems Involving Calculation of Internal Rate of Return and Net Present Value--November 1984

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    Butters, J. Keith. "Problems Involving Calculation of Internal Rate of Return and Net Present Value--November 1984." Harvard Business School Background Note 285-055, November 1984. (Revised November 1985.)
    • 21 Jan 2010
    • Working Paper Summaries

    Going Through the Motions: An Empirical Test of Management Involvement in Process Improvement

    Keywords: by Anita L. Tucker; Health
    • 1 Apr 1992
    • Conference Presentation

    Intrinsic Motivation and Artistic Creativity: The Effects of Naturally-Occurring Interest, Affect, and Involvement

    By: M. A. Collins and Teresa M. Amabile
    Keywords: Motivation and Incentives; Creativity
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    Collins, M. A., and Teresa M. Amabile. "Intrinsic Motivation and Artistic Creativity: The Effects of Naturally-Occurring Interest, Affect, and Involvement." Paper presented at the Eastern Psychological Association Meeting, Boston, MA, April 1, 1992.
    • 1994
    • Working Paper

    Integrating Technical and Operating Knowledge: The Impact of Early Manufacturing Involvement on Process Development Performance

    By: Gary P. Pisano
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    Pisano, Gary P. "Integrating Technical and Operating Knowledge: The Impact of Early Manufacturing Involvement on Process Development Performance." Harvard Business School Working Paper, No. 95-039, November 1994.
    • Research Summary

    What Makes the Bonding Stick? A Natural Experiment Involving the U.S. Supreme Court and Cross-Listed Firms

    On March 29, 2010, the U.S. Supreme Court signaled its intention to geographically limit the reach of the U.S.securities antifraud regime and thus differentially exclude U.S.-listed foreign firms from the ambit of formal U.S.antifraud enforcement.  We exploit this... View Details

    Keywords: Cross-listing; Corporate Governance; Civil Liability; Bonding
    • 2013
    • Working Paper

    What Makes the Bonding Stick? A Natural Experiment Involving the U.S. Supreme Court and Cross-Listed Firms

    By: Amir N. Licht, Christopher Poliquin, Jordan I. Siegel and Xi Li
    On March 29, 2010, the U.S. Supreme Court signaled its intention to geographically limit the reach of the U.S. securities antifraud regime and thus differentially exclude U.S.-listed foreign firms from the ambit of formal U.S. antifraud enforcement. We use this legal... View Details
    Keywords: Crime and Corruption; International Finance; Investment; Corporate Governance; Governing Rules, Regulations, and Reforms; Courts and Trials; Legal Liability; United States
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    Licht, Amir N., Christopher Poliquin, Jordan I. Siegel, and Xi Li. "What Makes the Bonding Stick? A Natural Experiment Involving the U.S. Supreme Court and Cross-Listed Firms." Harvard Business School Working Paper, No. 11-072, January 2011. (Revised August 2013.)
    • April 2025
    • Case

    Pouring Oil on Troubled Waters: Vickers Oils and Resolving Family Conflict over Generations

    By: Lauren Cohen, Octavian Graf Pilati and Sophia Pan
    Will Vickers, a seventh-generation (G7) member of the Vickers Family, grappled with a pressing challenge: how to re-integrate family members into the firm to recover lost talent. His father, Peter Vickers, was the lone leader of the Vickers Oils—despite having stepped... View Details
    Keywords: Shareholder; Involvement; Family Office; Family Firms; Family Business; Business Growth and Maturation; Experience and Expertise; Retention; Leadership Development; Business or Company Management; Management Succession; Organizational Structure; Family Ownership; Family and Family Relationships; Diversification; Conflict and Resolution; Consumer Products Industry; United Kingdom
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    Cohen, Lauren, Octavian Graf Pilati, and Sophia Pan. "Pouring Oil on Troubled Waters: Vickers Oils and Resolving Family Conflict over Generations." Harvard Business School Case 225-083, April 2025.
    • Article

    Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

    By: Uma R. Karmarkar and Zakary L. Tormala
    This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
    Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
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    Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
    • 24 Jan 2024
    • Op-Ed

    Why Boeing’s Problems with the 737 MAX Began More Than 25 Years Ago

    Once again, Boeing’s 737 MAX is back in the headlines. After two crashes that killed 346 people in 2018 and 2019 and five years of ensuing design changes and regulatory scrutiny, the 737 MAX is grounded again after a mid-air blowout of a fuselage panel on January 5.... View Details
    Keywords: by Bill George; Air Transportation; Transportation; Aerospace
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