Publications

Read Now

Article

International Marketing and the Internet

By: J. Quelch and L. Klein

April 2008 (Revised May 2010)
Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero

Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to View Details

Keywords: by Dina Gerdeman; Publishing

March 2000 (Revised January 2001)
Case

First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson

Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details

Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web

June 1997
Background Note

A Note on the Internet

By: Paul A. Gompers and Jeffrey A. Farrell

Examines the evolution and structure of the Internet. A particular focus is placed on various business segments and possible applications of Internet technology. View Details

Keywords: Industry Structures; Internet and the Web

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

Older Internet users may remember the battles over the commercialization of the Web in View Details

Keywords: by John Quelch; Advertising; Publishing

Research Summary

The Commercialization of Internet Infrastructure

By: Shane M. Greenstein

Why did commercial Internet service initially develop in some geographical areas and not others? What determines the success of businesses? What determines the value of Internet services? The research stream developed the first analysis of the Internet access... View Details

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

Take a seat and hold on tightly. You're aboard the Internet Express, where speed is the order of the day View Details

Keywords: by Peter Jacobs

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

The Internet is running out of room. Experts predict that in two or three years we will run out of Web addresses, so-called IP addresses, that can be assigned to new... View Details

Keywords: by Sean Silverthorne; Telecommunications

1999
Book

The Internet University

By: D. Q. Mills

Keywords: Internet and the Web; Education

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

before. And anarchy has always yielded back to law and order. In this excerpt from her new book, Ruling the Waves: Cycles of Discovery, Chaos, View Details

Keywords: by Debora L. Spar

February 2008 (Revised June 2011)
Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett

Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details

Keywords: Web; Technology; Networks; Information Technology Industry

Purchase

May 2000 (Revised September 2000)
Exercise

Tyrell Web Developers Inc. (A)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

May 2000
Exercise

Tyrell Web Developers Inc. (B)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

Spring 2020
Article

The Basic Economics of Internet Infrastructure

By: Shane Greenstein

The internet's structure and operations remain invisible to most economists. What determines the economic value of internet infrastructure and the incentives to improve it? What are the open research questions for the most salient policy issues? This article reviews... View Details

Keywords: Internet and the Web; Infrastructure; Operations; Economics; Value

Read Now

March 2015 (Revised September 2016)
Technical Note

Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet

By: Feng Zhu and Aaron Smith

This note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy—Baidu for search, Alibaba for... View Details

Keywords: Competition; Internet; Information Technology Industry; China

Purchase

August 2009 (Revised January 2012)
Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld

Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details

Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry