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- Faculty Publications (23)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
shows that changing the pattern of brand exposure (without decreasing the total amount of time the brand is shown) can lower zapping rates, and that a "pulsing" strategy in which the brand is inserted briefly and intermittently... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
the West will fail. To succeed, they need to build trust within the existing structures—and this book shows how it's done Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53925 in press Proceedings of the National Academy of Sciences of the United... View Details
Keywords: Dina Gerdeman
- 09 Dec 2014
- First Look
First Look: December 9
replacement in Stockholm County faced wait times of up to two years of sometimes debilitating pain, intermittent missed work and income, and the trials of disability. Seeking a new model to lower wait times, but also to improve patient... View Details
Keywords: Sean Silverthorne
- 24 Sep 2014
- Op-Ed
We Need a Miracle. New Nuclear Might Provide it.
On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment Outlook. Both watchdogs tell us the same story. Energy... View Details
- 29 Jun 2010
- First Look
First Look: June 29
anti-malaria campaign which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro level benefits of this campaign, which involved mass distribution of insecticide treated mosquito nets, View Details
Keywords: Martha Lagace
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
members in several prolonged, tightly clustered sessions or (2) path-clearing by helping a team address a persistent deficit via briefer, intermittent sessions throughout a project’s life. We present a model theorizing these processes,... View Details
Keywords: by Sean Silverthorne
- 08 May 2013
- Research & Ideas
A Company’s Evolving View of Gender Equity
cycles. To sustain these changes, leaders may want to initiate "periodic monitoring of the fit between outcomes and assumptions, and intermittent periods of analysis relatively free of new activities." The study also underlines... View Details
- 19 Sep 2024
- Research & Ideas
Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work
notice, such as managers and their direct reports. “What characterizes these nonroutine tasks is ambiguity,” Choudhury explains. “You have more intermittent and sudden problems, so you need to be able to talk without advanced warning.”... View Details
Keywords: by Michael Blanding
- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
its members in several prolonged, tightly clustered sessions, or (2) path-clearing by helping a team address a persistent deficit via briefer, intermittent sessions throughout a project's life. We present a model theorizing these... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had co-founded, had... View Details
Keywords: Sean Silverthorne
- 21 Jan 2014
- First Look
First Look: January 21
intermittent preventive treatment for pregnant women, indoor residual spraying, rapid diagnostic tests, and artemisinin-based combination therapy. We discuss the timing and regional coverage of the program and critically review the... View Details
Keywords: Sean Silverthorne