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  • All HBS Web  (12,151)
    • People  (60)
    • News  (2,827)
    • Research  (6,153)
    • Events  (72)
    • Multimedia  (105)
  • Faculty Publications  (4,129)
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  • Research Summary

The Politics of Consumer Credit

By: Gunnar Trumbull
A combination of factors has dramatically increased consumer access to and reliance upon credit across the OECD. These factors include financial liberalization and deregulation, improvements in consumer credit information and its analysis, and a growth in debt... View Details
  • Research Summary

The Political Power of Weak Interests

By: Gunnar Trumbull

One of the most broadly accepted theoretical claims of public policy is the proposal that interests shared by a large set of actors tend to be under-represented in public policy. From Mancur Olson to George Stigler to James Q. Wilson, our most influential theorists... View Details

  • 2024
  • Working Paper

Consumer Inertia and Market Power

By: Alexander MacKay and Marc Remer
We study the pricing decisions of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in... View Details
Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
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MacKay, Alexander, and Marc Remer. "Consumer Inertia and Market Power." Harvard Business School Working Paper, No. 19-111, April 2019. (Revised January 2024. Direct download.)
  • 2005
  • Book

Conflicts of Interest

By: D. Moore, G. Loewenstein, D. Cain and M. H. Bazerman
Keywords: Conflict of Interests
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Moore, D., G. Loewenstein, D. Cain and M. H. Bazerman, eds. Conflicts of Interest. Cambridge University Press, 2005.
  • April 2015
  • Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States
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Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
  • Forthcoming
  • Article

Consumer Choice and Corporate Bankruptcy

By: Samuel Antill and Megan Hunter
We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
Keywords: Consumer Choice; Bankruptcy; Financial Distress; Structural Estimation; Experimental Economics; Hertz; Insolvency and Bankruptcy; Perception; Consumer Behavior
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Antill, Samuel, and Megan Hunter. "Consumer Choice and Corporate Bankruptcy." Journal of Finance (forthcoming).
  • 2011
  • Article

The Consumer Psychology of Mail-in Rebates

By: John T. Gourville and Dilip Soman
Consumers who buy a product intending to use an accompanying mail-in rebate often do not redeem the rebate. To explain this behavior, we argue that consumers use an anchoring and adjustment approach to predicting the likelihood of redeeming a rebate. In keeping with... View Details
Keywords: Product Marketing; Consumer Behavior; Sales; Motivation and Incentives
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Gourville, John T., and Dilip Soman. "The Consumer Psychology of Mail-in Rebates." Journal of Product & Brand Management 20, no. 2 (2011).
  • October 2001 (Revised March 2002)
  • Background Note

Implicit Predictors of Consumer Behavior

By: Gerald Zaltman, Nancy Puccinelli, Kathryn A. Braun and Fred W Mast PHD
An important distinction is drawn in psychology between explicit and implicit knowledge. Explicit knowledge refers to consciously held beliefs about an individual or object that often draws on the remembering of experiences in the past. In contrast, implicit knowledge... View Details
Keywords: Forecasting and Prediction; Values and Beliefs; Knowledge Sharing; Consumer Behavior; Opportunities; Cognition and Thinking
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Zaltman, Gerald, Nancy Puccinelli, Kathryn A. Braun, and Fred W Mast PHD. "Implicit Predictors of Consumer Behavior." Harvard Business School Background Note 502-043, October 2001. (Revised March 2002.)
  • June 2019
  • Article

Brokers vs. Retail Investors: Conflicting Interests and Dominated Products

By: Mark Egan
I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests... View Details
Keywords: Brokers; Fiduciary Standard; Consumer Finance; Structured Products; Household; Investment; Decisions; Motivation and Incentives; Conflict of Interests
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Egan, Mark. "Brokers vs. Retail Investors: Conflicting Interests and Dominated Products." Journal of Finance 74, no. 3 (June 2019): 1217–1260.
  • June 2003 (Revised December 2003)
  • Background Note

The Essence of Professionalism: Managing Conflict of Interest

By: Ashish Nanda
This case argues that central to being a professional is the pledge to manage conflicts of interest such that client interest is placed foremost. View Details
Keywords: Conflict of Interests
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Nanda, Ashish. "The Essence of Professionalism: Managing Conflict of Interest." Harvard Business School Background Note 903-120, June 2003. (Revised December 2003.)
  • September 2024 (Revised May 2025)
  • Case

Carrie Wang: Choosing Between the Family Firm and the Family Spirit

By: Lauren Cohen, Fei Wu and Sophia Pan
Carrie Wang, Investment Head of the Wang’s single-family office, contemplated her next career steps. As one of the first businessmen who had risen from China’s industrial rise, her father had grown his wealth to a considerable level, eventually requesting that his... View Details
Keywords: Family Office; Interests Of Consumers; Family Business; Business Growth and Maturation; Financial Management; Financial Strategy; Financial Markets; Investment Portfolio; Investment Return; Private Equity; Customer Relationship Management; Interests; Reputation; Work-Life Balance; Real Estate Industry; China
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Cohen, Lauren, Fei Wu, and Sophia Pan. "Carrie Wang: Choosing Between the Family Firm and the Family Spirit." Harvard Business School Case 225-031, September 2024. (Revised May 2025.)
  • January 2008 (Revised July 2010)
  • Case

Wal-Mart's Use of Interest Rate Swaps

"Wal-Mart's Use of Interest Rate Swaps" recounts Wal-Mart's use of interest rate swaps to hedge the fair value of its fixed-rate debt against changing interest rates. This case provides students with a foundation for understanding the use of and accounting for more... View Details
Keywords: Fair Value Accounting; Financial Statements; Credit Derivatives and Swaps; Financial Strategy; Interest Rates; Corporate Disclosure
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Kimbrough, Michael D., Michael Faulkender, Nicole Thorne Jenkins, and Rachel Gordon. "Wal-Mart's Use of Interest Rate Swaps." Harvard Business School Case 108-038, January 2008. (Revised July 2010.)
  • Research Summary

Research Interests

Faaiza’s research focuses on how organizations learn and innovate under novel/uncertain circumstances. Organizational design, organizational sociology, strategic planning, knowledge management, and self-organizing teams are areas of special interest to Faaiza. View Details
  • December 2024
  • Technical Note

Ethical Analysis: Conflicts of Interest

By: Nien-hê Hsieh and Matthew Souba
This note briefly outlines a working definition of what constitutes a conflict of interest, the challenges in negotiating such conflicts, and how individuals and organizations can address them. View Details
Keywords: Ethics; Conflict of Interests
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Hsieh, Nien-hê, and Matthew Souba. "Ethical Analysis: Conflicts of Interest." Harvard Business School Technical Note 325-075, December 2024.
  • 2018
  • Chapter

Competing Interests

By: Joel Goh
Book Abstract: The editors, aided by a team of internationally acclaimed experts, have curated this timely volume to help newcomers and seasoned researchers alike to rapidly comprehend a diverse set of thrusts and tools in this rapidly growing cross-disciplinary field.... View Details
Keywords: Healthcare; Analytics; Health Care and Treatment; Research; Competition
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Goh, Joel. "Competing Interests." Chap. 4 in Handbook of Healthcare Analytics: Theoretical Minimum for Conducting 21st Century Research on Healthcare Operations, edited by Tinglong Dai and Sridhar Tayur, 51–78. John Wiley & Sons, 2018.
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining... View Details
Keywords: by Martha Lagace
  • 2015
  • Chapter

Consuming Brands

By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in... View Details
Keywords: Brand Building; Brand Management; Marketing; Brands and Branding
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Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
  • 2022
  • Working Paper

Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments

By: Fanglin Chen, Xiao Liu, Davide Proserpio and Isamar Troncoso
We propose a method, Product2Vec, based on representation learning, that can automatically learn latent product attributes that drive consumer choices, to study product-level competition when the number of products is large. We demonstrate Product2Vec’s... View Details
Keywords: Consumer Choice; Consumer Behavior; Competition; Product Marketing
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Chen, Fanglin, Xiao Liu, Davide Proserpio, and Isamar Troncoso. "Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments." NYU Stern School of Business Research Paper Series, July 2022.
  • Research Summary

Research Interests

Research interests include: governance of closely-held firms; legal aspects of entrepreneurship; and legal aspects of management. View Details
  • 2015
  • Book

The Cambridge Handbook of Consumer Psychology

By: Michael I. Norton, Derek D. Rucker and Cait Lamberton
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer... View Details
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Norton, Michael I., Derek D. Rucker and Cait Lamberton, eds. The Cambridge Handbook of Consumer Psychology. New York: Cambridge University Press, 2015.
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