Publications

Educators

Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

Professor Zhang studies the sharing economy and the marketing problems that... View Details

Keywords: e-commerce industry; high technology; retailing

2018
Simulation

Financial Analysis Simulation: Data Detective

By: Suraj Srinivasan and V.G. Narayanan

In this simulation, students learn to identify typical industry characteristics revealed in financial data. Equipped with an interactive and flexible set of tools, students analyze disguised financials and—using their knowledge of operational practices and reasoning... View Details

Keywords: Financial Analysis; Financial Accounting; Financial Ratios; Accounting; Financial Statements; Analysis

April 2014
Tutorial

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia

The Conjoint Analysis: Online Tutorial is an interactive pedagogical vehicle intended to facilitate understanding of one of the most popular market research methods in academia and practice, namely conjoint analysis. The aim is to provide students or executives going... View Details

Keywords: Market Research; Conjoint Analysis; Market Segmentation; Pricing; Marketing Strategy

2001
Working Paper

Contextuality Within Activity Systems

By: Michael E. Porter and Nicolaj Siggelkow

Research on the interactions among activities in firms and the extent to which these interactions help create and sustain competitive advantage has rapidly expanded in recent years. In this research, the two most common approaches have been the complementarity... View Details

Keywords: Value Chain; Strategy; Competitive Strategy

18 Mar 2021
News

With remote work, employees lose those essential ‘in-between moments’

September 2023
Teaching Note

Shad Process Flow Design Exercise: Kick-Off Class

By: Willy C. Shih

The Shad Process Flow Design Exercise is a simulation designed to help students cement what they learn in the process fundamentals section of the RCTOM course by giving them the opportunity to translate classroom concepts into actual physical processes and experience... View Details

Keywords: Production; Business Processes; Manufacturing Industry; United States

October 1996 (Revised April 1997)
Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details

Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

Educators

February 2003 (Revised September 2009)
Background Note

Nonverbal Communication in Negotiation

By: Michael A. Wheeler and Dana Nelson

This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details

Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence

Educators

28 Jun 2021
News

Four Imperatives for Managing in a Hybrid World

2014
Article

The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality

By: M. Kouchaki, F. Gino and A. Jami

Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across four studies, we found... View Details

Keywords: Moral Sensibility; Behavior; Nutrition; Emotions; Weight

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March 2024
Article

Being Together in Place as a Catalyst for Scientific Advance

By: Eamon Duede, Misha Teplitskiy, Karim R. Lakhani and James Evans

The COVID-19 pandemic necessitated social distancing at every level of society, including universities and research institutes, raising essential questions concerning the continuing importance of physical proximity for scientific and scholarly advance. Using customized... View Details

Keywords: Geographic Location; Power and Influence; Body of Literature; Research

29 Apr 2011
News

Harvard University Announces Appointment of Gordon Jones as Director of Harvard innovation lab

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

parts and permutations—really works. A carbon trading simulation designed by Harvard Business School professor Peter Coles gives students the opportunity to experience firsthand the pressure-packed decision-making process and uncertainty... View Details

Keywords: by Julia Hanna; Energy; Utilities

Research Summary

Quality in Service Operations

Rogelio Oliva is interested in understanding how the operational characteristics of service delivery processes interact with human resource and marketing policies to determine the long term productivity, quality, and profitability of a service operation. Specifically,... View Details

Leslie A. Perlow

Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

07 Sep 2020
News

Remote Networking as a Person of Color

23 Jun 2022
Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more... View Details

Keywords: by Michael Blanding

May 2017
Article

Agent-based Modeling: A Guide for Social Psychologists

By: Joshua Conrad Jackson, David Rand, Kevin Lewis, Michael I. Norton and Kurt Gray

Agent-based modeling is a longstanding but underused method that allows researchers to simulate artificial worlds for hypothesis testing and theory building. Agent-based models (ABMs) offer unprecedented control and statistical power by allowing researchers to... View Details

Keywords: Social Psychology; Marketing; Mathematical Methods

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September 2007
Journal Article

Refugee Camp Economies

By: Eric D. Werker

This paper describes the economy of a refugee camp. Key distortions to the economy of Kyangwali Refugee Settlement in Uganda are noted and the findings are used to construct a generic model of a refugee camp economy. Camp economies are influenced by host country... View Details

Keywords: Refugees; Economy; Policy; Civil Society or Community; Human Needs; Societal Protocols; Uganda

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