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      • Faculty Publications  (69)

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      • December 2008
      • Case

      Responding to Imitation: Intel vs. AMD in 1991

      By: Dennis A. Yao
      This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details
      Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry
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      Yao, Dennis A. "Responding to Imitation: Intel vs. AMD in 1991." Harvard Business School Case 709-450, December 2008.
      • November 2008 (Revised June 2009)
      • Case

      Sole-Sourcing the Intel 386: A Company and Industry Transformed

      By: Richard S. Tedlow and David Ruben
      Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry. View Details
      Keywords: Decisions; Technological Innovation; Production; Information Infrastructure; Transformation; Brands and Branding; Product Development; Computer Industry; United States
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      Tedlow, Richard S., and David Ruben. "Sole-Sourcing the Intel 386: A Company and Industry Transformed." Harvard Business School Case 809-076, November 2008. (Revised June 2009.)
      • October 2008 (Revised December 2010)
      • Case

      Intel NBI: Intel Corporation's New Business Initiatives (A)

      By: Willy C. Shih and Thomas Thurston
      For Intel Corporation, the processes and priorities that have made it so successful are difficult to overcome as the company tries to diversify away from its core. The case examines the history and evolution of the New Business Initiatives (NBI) group, as the leader... View Details
      Keywords: Business Divisions; Transition; Corporate Entrepreneurship; Business History; Management Practices and Processes; Resource Allocation; Organizational Structure; Problems and Challenges; Risk and Uncertainty
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Intel Corporation's New Business Initiatives (A)." Harvard Business School Case 609-043, October 2008. (Revised December 2010.)
      • July 2008 (Revised April 2009)
      • Case

      Advanced Micro Devices: Competing in the Shadow of a Giant (A)

      By: Willy C. Shih and Andrew A. King
      As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund microprocessor design teams, it also had to fund silicon process R&D, and it faced huge capital... View Details
      Keywords: Investment; Operations; Partners and Partnerships; Competitive Strategy; Technology Industry
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      Shih, Willy C., and Andrew A. King. "Advanced Micro Devices: Competing in the Shadow of a Giant (A)." Harvard Business School Case 609-002, July 2008. (Revised April 2009.)
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: Handheld Graphics Organization

      By: Willy C. Shih and Thomas Thurston
      The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Handheld Graphics Organization." Harvard Business School Case 608-098, May 2008. (Revised August 2009.)
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: MXP Digital Media Processor

      By: Willy C. Shih and Thomas Thurston
      "Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
      Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: MXP Digital Media Processor." Harvard Business School Case 608-100, May 2008. (Revised August 2009.)
      • January 2008 (Revised September 2008)
      • Supplement

      Marketing the "$100 Laptop" (C)

      By: John A. Quelch and David Chen
      In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details
      Keywords: Nonprofit Organizations; For-Profit Firms; Partners and Partnerships; Information Infrastructure; Problems and Challenges; Philanthropy and Charitable Giving; Computer Industry; Canada; Mongolia; Uruguay; United States
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      Quelch, John A., and David Chen. Marketing the "$100 Laptop" (C). Harvard Business School Supplement 508-065, January 2008. (Revised September 2008.)
      • July 2007 (Revised April 2009)
      • Teaching Note

      Intel 2006: Rising to the Graphics Challenge (TN)

      By: Willy C. Shih and Elie Ofek
      Keywords: Problems and Challenges; Computer Industry
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      Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge (TN)." Harvard Business School Teaching Note 608-045, July 2007. (Revised April 2009.)
      • June 2007 (Revised April 2009)
      • Case

      Intel 2006: Rising to the Graphics Challenge

      By: Willy C. Shih and Elie Ofek
      Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details
      Keywords: History; Customer Value and Value Chain; Decision Choices and Conditions; Information Infrastructure; Competitive Strategy; Mergers and Acquisitions; Technology Industry
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      Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge." Harvard Business School Case 607-136, June 2007. (Revised April 2009.)
      • April 2007
      • Article

      Wintel: Cooperation and Conflict

      By: Ramon Casadesus-Masanell and David B. Yoffie
      We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details
      Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product
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      Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation and Conflict." Management Science 53, no. 4 (April 2007): pp. 584–598.
      • Article

      Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel

      By: Annabelle Gawer and Rebecca M. Henderson
      Keywords: Ownership; Innovation and Invention; Markets; Technology; Computer Industry
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      Gawer, Annabelle, and Rebecca M. Henderson. "Platform Owner Entry and Innovation in Complementary Markets: Evidence from Intel." Journal of Economics & Management Strategy 16, no. 1 (Spring 2007).
      • October 2006
      • Case

      Clearwire Corporation

      By: Richard S. Ruback
      Explores Clearwire's decision to fund its substantial capital investments through an initial public offering (IPO) or through private equity. Clearwire is developing and deploying a broadband wireless network using WiMAX technology. It had filed a registered statement... View Details
      Keywords: Private Equity; Mobile and Wireless Technology; Technological Innovation; Initial Public Offering; Investment Portfolio; Telecommunications Industry
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      Ruback, Richard S. "Clearwire Corporation." Harvard Business School Case 207-065, October 2006.
      • March 2006
      • Teaching Note

      Intel Research: Exploring the Future (TN)

      By: Alan D. MacCormack
      Keywords: Semiconductor Industry
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      MacCormack, Alan D. "Intel Research: Exploring the Future (TN)." Harvard Business School Teaching Note 606-119, March 2006.
      • February 2006 (Revised June 2007)
      • Case

      Atheros Communications

      By: Thomas R. Eisenmann and Lauren Barley
      Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of "Wi-Fi" technology. Two factions... View Details
      Keywords: Intellectual Property; Standards; Wireless Technology; Semiconductor Industry; United States
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      Eisenmann, Thomas R., and Lauren Barley. "Atheros Communications." Harvard Business School Case 806-093, February 2006. (Revised June 2007.)
      • October 2005
      • Case

      Intel Corporation 2005

      By: David B. Yoffie and Michael Slind
      Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details
      Keywords: Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry
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      Yoffie, David B., and Michael Slind. "Intel Corporation 2005." Harvard Business School Case 706-437, October 2005.
      • August 2005 (Revised April 2006)
      • Case

      Rambus Inc., 2005

      By: David B. Yoffie
      Rambus is grappling with the ever-changing dynamics of the DRAM/semiconductor industry. The company is actively defending its patent portfolio through litigation and exploring both partnerships and industry standards for keys to future profitability and growth. How can... View Details
      Keywords: Competition; Partners and Partnerships; Lawsuits and Litigation; Growth and Development Strategy; Semiconductor Industry; United States
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      Yoffie, David B. "Rambus Inc., 2005." Harvard Business School Case 706-416, August 2005. (Revised April 2006.)
      • 22 Jan 2005
      • Conference Presentation

      Intel and IBM in 1993

      By: R. S. Tedlow
      Keywords: Computer Industry; Information Technology Industry; Technology Industry
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      Tedlow, R. S. "Intel and IBM in 1993." Paper presented at the HBS Global Leadership Forum, January 22, 2005.
      • January 2005
      • Supplement

      Intel Commercials

      By: Youngme E. Moon and Christina L. Darwall
      Presents 14 Intel television commercials. View Details
      Keywords: Advertising; Computer Industry
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      Moon, Youngme E., and Christina L. Darwall. "Intel Commercials." Harvard Business School Video Supplement 505-708, January 2005.
      • December 2004 (Revised October 2005)
      • Case

      Intel Research: Exploring the Future

      By: Alan D. MacCormack and Kerry Herman
      It is 2004 and David Tennenhouse, the director of Intel Research, is reviewing the organization he has built since 2000. Intel Research was charged with exploring new and disruptive technologies that lay off the "silicon roadmap" that drove most of Intel's R&D efforts.... View Details
      Keywords: Disruptive Innovation; Technological Innovation; Research and Development; Performance Evaluation; Venture Capital; Technology Networks; Semiconductor Industry; United States
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      MacCormack, Alan D., and Kerry Herman. "Intel Research: Exploring the Future." Harvard Business School Case 605-051, December 2004. (Revised October 2005.)
      • August 2004 (Revised April 2007)
      • Case

      Intel Capital, 2005 (A)

      By: David B. Yoffie, Barbara Mack, Adriana Boden and Lee Rand
      All companies in a technology-intensive industry must worry about the development of their ecosystems and, in particular, the availability and cost of complementary assets. One strategy for promoting complements is to invest in them directly. Explores Intel's strategy... View Details
      Keywords: Information Technology; Venture Capital; Competition; Corporate Strategy; Investment; Assets; Corporate Finance; Semiconductor Industry; Computer Industry; Technology Industry; United States
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      Yoffie, David B., Barbara Mack, Adriana Boden, and Lee Rand. "Intel Capital, 2005 (A)." Harvard Business School Case 705-408, August 2004. (Revised April 2007.)
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