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- All HBS Web
(56)
- Research (54)
- Faculty Publications (30)
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- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details
- November 2002 (Revised March 2007)
- Case
Keane's Acquisition of Metro Information Services (A)
By: Francisco de Asis Martinez-Jerez
On August 21, 2001, Keane, Inc. announced the acquisition of Metro Information Services, Inc. This case analyzes the challenges facing firms and examines transactions whose major source of value creation hinges on intangible assets (e.g., people or knowledge). View Details
Keywords: Mergers and Acquisitions; Value Creation; Goodwill Accounting; Problems and Challenges; Information Technology Industry; Consulting Industry
Martinez-Jerez, Francisco de Asis. "Keane's Acquisition of Metro Information Services (A)." Harvard Business School Case 103-042, November 2002. (Revised March 2007.)
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
- Research Summary
Valuation of Business Reorganizations
Business reorganization transactions, such as mergers, acquisitions and spin-offs, are often initiated based on the premise of value creation for shareholders. However, is this premise true, especially in the recent data? Due to the growing share of intangibles... View Details
- 2008
- Chapter
Conceptual Foundations of the Balanced Scorecard
By: Robert S. Kaplan
David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
reputation and status? A: Intangible resources are non-financial, non-material assets that a firm possesses by virtue of the social structure in which it is embedded. Although firms are economic entities,... View Details
- October 2007
- Article
The Influence of Financial Statement Recognition and Analyst Coverage on the Market's Valuation of R&D Capital
By: Michael D. Kimbrough
Statement of Financial Accounting Standards 141 (SFAS No. 141)'s requirement that an acquirer in a business combination estimate the fair value of the target's separately identifiable assets and liabilities (including research and development capital) provides a rare... View Details
- 03 Apr 2008
- Working Paper Summaries
Bridge Building in Venture Capital-Backed Acquisitions
Keywords: by Paul A. Gompers & Yuhai Xuan
- 08 Sep 2010
- First Look
First Look: September 8, 2010
under-invest in those firm attributes that may enhance long-term performance, such as human capital and technology (proxied by intangible assets in our paper). Indeed we do find evidence that ethnically... View Details
Keywords: Sean Silverthorne
- February 2016
- Article
After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates
By: Pavel Zhelyazkov and Ranjay Gulati
Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details
Zhelyazkov, Pavel, and Ranjay Gulati. "After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates." Academy of Management Journal 59, no. 1 (February 2016): 277–301.
- May–June 2015
- Other Article
HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'
By: Michael Beer
I agree with Bruce Kaufman's evaluation of the HRM field and the danger to its relevance if change does not take place in the field's almost exclusive use of normal science, lack of focus on organizational change and development and indifference to the development of... View Details
Beer, Michael. "HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'." Human Resource Management 54, no. 3 (May–June 2015): 417–421.
- 13 Jan 2012
- Working Paper Summaries
Intermediaries for the IP Market
Keywords: by Andrei Hagiu & David Yoffie
- 10 Dec 2013
- First Look
First Look: December 10
liquidation value is not directly intuitive, since intangibles are highly illiquid assets and have uncertain future cash flows. Can banks reliably secure corporate loans by intellectual property, and how can... View Details
Keywords: Sean Silverthorne
- 01 Dec 2014
- Working Paper Summaries
Financing Innovation
Keywords: by William R. Kerr & Ramana Nanda
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
significant influences appear to be market share position—in general, as a foreign owned firm's market share rose, the gap between its return on assets and those for United States—owned companies decreased—and age of the affiliate, with... View Details
- 02 Jul 2018
- Research & Ideas
Corporate Tax Cuts Don't Increase Middle Class Incomes
patents and valuable intangible assets to low-tax jurisdictions. Nobody benefits except capital owners because the companies are using it as a tax strategy, not as a springboard for building plants and... View Details
Keywords: by Roberta Holland
- 06 Dec 2021
- Research & Ideas
The Popular Stock Metric That Can Lead Investors Astray
investors identify value stocks,” Wang says. Why the metric isn’t working One reason the metric became less reliable over time? The transition to a knowledge-based economy, the researchers say. Corporate investments in intangible... View Details
Keywords: by Rachel Layne
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
accountabilities. This provides a mechanism for the board to set objectives and subsequently review its performance. The Balanced Scorecard strategy map provides a framework to illustrate how strategy links intangible View Details
Keywords: by Robert S. Kaplan
- 16 Jun 2009
- First Look
First Look: June 16
a valuation objective, are critical features of an economic GAAP. We recognize the advantage of using fair values in circumstances where these are based on observable prices in liquid secondary markets, but caution against expanding fair values to areas such as View Details
Keywords: Martha Lagace
- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
The competitiveness of many multinational companies depends on their ability to transfer intellectual property and other intangible assets to their worldwide production processes. These sources of... View Details
Keywords: by Cynthia Churchwell