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- Faculty Publications (78)
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- All HBS Web (562)
- Faculty Publications (78)
- 01 Jun 2016
- News
Recent HBS Campaign Regional Events & Alumni Gatherings
1–3 The HBS Campaign Dubai Regional Event was held at the Ritz-Carlton, Dubai International Financial Centre: 1 Mohammed Al-Faisal (MBA 1996) and Tarek Sakka (MBA 1994) during the reception prior to the evening’s presentations. 2 Omar... View Details
- 01 Jun 2001
- News
Stephen M. Moret: A Campaign for Positive Change
to the student senate as an engineering representative, a post that proved fortifying and challenging, ignited his interest in working on behalf of others and improving the way things function. He then ran for president of the LSU student body and won, basing his View Details
- 01 Dec 2016
- News
Recent HBS Campaign Regional Event & Alumni Gatherings
1–4 The HBS Campaign Toronto Regional Event was held at the Ritz-Carlton, Toronto, in September: 1 Alumni and guests at the reception. 2 Noel Desautels (MBA 1986) with Sally and Bob Gibb (MBA 1970). 3 Robin Kovitz (MBA 2007). 4 Philippe... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 25 Apr 2014
- News
Business School Aims to Raise $1 Billion in Campaign
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- Jun 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- May 2011 - 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- March 2009 (Revised June 2010)
- Case
Neck & Neck: Leveraging the Club Neck Information
Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's apparel retailer Neck & Neck uses... View Details
Keywords: Customer Relationship Management; Profit; Knowledge Use and Leverage; Marketing; Consumer Behavior; Retail Industry
Martinez-Jerez, Francisco de Asis, Jasmijn Bol, Christopher Ittner, and Katherine Miller. "Neck & Neck: Leveraging the Club Neck Information." Harvard Business School Case 109-070, March 2009. (Revised June 2010.)
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
- 2023
- Working Paper
Translating Information into Action: A Public Health Experiment in Bangladesh
By: Reshmaan Hussam, Kailash Pandey, Abu Shonchoy and Chikako Yamauchi
While models of technology adoption posit learning as the basis of behavior change, information campaigns in public health frequently fail to change behavior. We design an information campaign embedding hand-hygiene edutainment within popular dramas using mobile... View Details
Hussam, Reshmaan, Kailash Pandey, Abu Shonchoy, and Chikako Yamauchi. "Translating Information into Action: A Public Health Experiment in Bangladesh." Working Paper, February 2023.
- 10 Oct 2014
- News
Chicago Alumni Connect Around a ‘Vision’ for the New HBS
alumni in the region, as well as with HBS faculty members and administrators. The evening also featured remarks by Dean Nitin Nohria, Professors Robert S. Kaplan and Chris Malloy, Associate Professor Amy Cuddy, recent graduate Cory Rothschild (MBA 2014), HBS View Details
Keywords: HBS Campaign
- July 1999
- Article
An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns
By: Sharon Docter, William H Dutton and Anita Elberse
Docter, Sharon, William H Dutton, and Anita Elberse. "An American Democracy Network: Factors Shaping the Future of On-line Political Campaigns." Parliamentary Affairs 52, no. 3 (July 1999): 535–552.
- May 2010
- Article
Elections and Discretionary Accruals: Evidence from 2004
By: Karthik Ramanna and Sugata Roychowdhury
We examine the accrual choices of outsourcing firms with links to U.S. congressional candidates during the 2004 elections, when corporate outsourcing was a major campaign issue. We find that politically connected firms with more extensive outsourcing activities have... View Details
Keywords: Political Economy; Accounting Information; Accruals Management; Campaign Contributions; Discretionary Accruals; Election Outcomes; Political Currency; Political Process; Social Issues; Political Elections; Job Cuts and Outsourcing; Motivation and Incentives; Earnings Management; Welfare; United States
Ramanna, Karthik, and Sugata Roychowdhury. "Elections and Discretionary Accruals: Evidence from 2004." Journal of Accounting Research 48, no. 2 (May 2010): 445–475. (Solicited for presentation at the 2009 Journal of Accounting Research Conference.)
- 01 Jun 2014
- News
What’s Next
innovation in higher education. How does HBS deal with the risks and opportunities of disruptive innovation for its own long-term development? Ha Xuan Trung (MBA 1978), Brookline, Massachusetts More About The HBS Campaign Investing In... View Details
- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary... View Details
Keywords: by Martha Lagace
- 08 Oct 2014
- News
Making a Difference
Print this PDF, write your message, snap your high-res photo, and share it on Twitter (@HBSalumni) or Instagram using the hashtag #HBSMakingADifference. Be sure to tell us your name, program, and graduation year. Follow @HBSAlumni on Instagram Follow @HBSAlumni on... View Details
Keywords: The Harvard Campaign
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- Web
HBS - Financials | Supplemental Financial Information
2021 Annual Report From The Dean Financials PDF Downloads Archive Financials 5 Year Summary From the CFO Financial Highlights Statement of Activity & Cash Flows Consolidated Balance Sheet Supplemental Financial Information Financials 5... View Details