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  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)
  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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Israeli, Ayelet. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Teaching Note 522-078, February 2022.
  • 01 Feb 2021
  • What Do You Think?

Has the New Economy Finally Arrived?

economy characterized by high growth, increased employment, and low inflation. It was supposedly driven by the productivity gains of an economy based less on heavy industry and more on service, as well as... View Details
Keywords: by James Heskett
  • June 12, 2023
  • Article

How AI Will Accelerate the Circular Economy

By: Shirley Lu and George Serafeim
Despite living on a planet with finite resources, our economy remains largely linear and full of single-use products. The shift toward a circular economy, where companies recover or recycle resources, has hit roadblocks, including low value of used products and high... View Details
Keywords: Recycling; Materials Management; Innovation and Management; Technological Innovation; Climate Change; Environmental Sustainability; AI and Machine Learning; Operations; Industrial Products Industry; Consumer Products Industry; Technology Industry
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Lu, Shirley, and George Serafeim. "How AI Will Accelerate the Circular Economy." Harvard Business Review Digital Articles (June 12, 2023).
  • 06 Mar 2015
  • Video

An Economy Doing Half Its Job - Boston, MA

  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

her academic career studying the coffee economy of southern Mexico in the nineteenth and early twentieth centuries. While her geographical focus is narrow, her research yields insights into export economies—and broad lessons for anyone... View Details
Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness
  • September 24, 2021
  • Article

A Labor Movement for the Platform Economy

By: Li Jin, Scott Duke Kominers and Lila Shroff
Platforms are fundamentally changing the contract between workers and companies—and the workers and creatives that create value for platform companies, and rely on platforms for their livelihoods, often have little power when it comes to getting their concerns... View Details
Keywords: Gig Workers; Decentralized Collective Action; Internet and the Web; Labor; Labor and Management Relations; Digital Platforms
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Jin, Li, Scott Duke Kominers, and Lila Shroff. "A Labor Movement for the Platform Economy." Harvard Business Review Digital Articles (September 24, 2021).
  • 29 Nov 2018
  • News

The gig economy connects the skilled

  • 14 May 2011
  • News

How Inclusivity Can Save the American Economy

  • Research Summary

Credit Supply Shocks, Network Effects, and the Real Economy

By: Laura Alfaro
We consider the real effects of bank lending shocks and how they permeate the economy through buyer-supplier linkages. We combine administrative data on all firms in Spain with a matched bank-firm-loan dataset with information on the universe of corporate loans for... View Details
  • 20 Mar 2019
  • Working Paper Summaries

In the Shadows? Informal Enterprise in Non-Democracies

Keywords: by Kristin Fabbe, Allison Spencer Hartnett, and Steve L. Monroe
  • 01 Oct 2001
  • News

New Economy Notables: Peter C. Wendell

that, how to share information efficiently within a company, new ways to share information with suppliers and customers — those elements of the new economy are unstoppable. How... View Details
Keywords: Young, Susan; Finance
  • 01 Jun 2016
  • News

Imagine an Economy Without Wall Street

makes the US economy the envy of the world.” Nohria also defended the track record of business schools, which have been criticized for turning out too many graduates who go into the financial industry. “Despite populist criticisms,” he... View Details
Keywords: Wall Street; Securities, Commodities, and Other Financial Investments; Finance
  • January 2010 (Revised March 2010)
  • Background Note

A Note on Direct Selling in Developing Economies

By: Michael Chu and Joel Emilio Bregman Segre
Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details
Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales
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Chu, Michael, and Joel Emilio Bregman Segre. "A Note on Direct Selling in Developing Economies." Harvard Business School Background Note 310-068, January 2010. (Revised March 2010.)
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

sell when it costs so little to be happy ." Warren speculated that "we are going to come up with a self-sustaining economy meaning that we will revert back to small towns that depend less on trade and more about the common... View Details
Keywords: by James Heskett; Service
  • 09 Aug 2017
  • News

4 Ways to Maximize Disruption in the Gig Economy

  • June 2024
  • Article

Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy

By: Tina Highfill and Matthew Weinzierl
Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to... View Details
Keywords: Technological Innovation; Economic Growth; Price; Production; Aerospace Industry
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Highfill, Tina, and Matthew Weinzierl. "Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy." Acta Astronautica 219 (June 2024): 236–242.
  • 14 Dec 2015
  • News

How Accounting Can Help Build a Sustainable Economy

  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

As the information economy emerges and technology transforms "business-as-usual," senior-level executives need to understand the "big picture" of how IT impacts their entire... View Details
Keywords: by Staff
  • Teaching Interest

The Role of Government in Market Economies (RoGME)

By: Matthew C. Weinzierl

RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details

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