Influencer Marketing - Publications - Faculty & Research

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

market and sell products. The Moral Leader uses great literature to teach great leadership, a dream of a class for this English major. We studied how great leaders—fictional characters as well as history’s heroes and antiheroes—use... View Details

Keywords: Robert Bochnak

01 Sep 2023
News

Solving for Z

And purpose was considered part of your personal life, not part of your professional life.” The preferences and predilections of Gen Z might not matter quite so much if the labor market weren’t so tight and if Gen Zers weren’t so... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

01 Sep 2023
News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details

Keywords: April White

01 Feb 1999
News

Too Much of a Good Thing?

technological breakthroughs, market deregulation, consumer preference, or even weather and climate." Any of these factors, he argues, may affect particular markets, which in turn influence related View Details

Keywords: Garry Emmons

12 Mar 2021
News

My Favorite Case

get intimidated, which served me well throughout my career in Fortune 500 companies, startups, and now as an entrepreneur. That case was the fork in the road of my career, and I have been in marketing ever since. It gave me confidence to... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Jun 1999
News

Ikenna Okezie

and the Harvard Medical School. He plans to combine his two loves - medicine and entrepreneurship - in a way that will improve health care for all. Born in Nigeria, Okezie came to the United States at the age of two and was raised in Detroit. His attraction to medicine... View Details

Keywords: Judith A. Ross

01 Sep 2007
News

Alfred D. Chandler Jr. Remembered

age of 88. Chandler was perhaps best known for his book The Visible Hand: The Managerial Revolution in American Business, which won the Pulitzer Prize in history in 1978. In it, Chandler argued that management, a visible hand, had in some ways replaced Adam Smith’s... View Details

01 Oct 1999
News

Banking on Success

think those people also run a tremendous risk of being left behind. Goldman has a big market share in Internet stocks, and we have tried our best to understand them, but some of this defies rational analysis! We're using valuation... View Details

Keywords: Deborah E. Blagg

Publications

Publications

Show Results For

Show Results For

Are you looking for?

Are You Ignoring Trends That Could Shake Up Your Business?

Harvard Business School Launches First Program For Global Energy Executives

How Banking Analysts’ Biases Benefit Everyone Except Investors

Professor John Beshears on how the nudge movement can improve healthy behavior

In 15 Years From Now Half of US Universities May Be in Bankruptcy

What is a Celebrity Worth?

Do Reusable Bags Affect Your Diet?

Is Social Media Actually Helping Your Company’s Bottom Line?

Can WEB3 Bring Back Competition to Digital Platforms?

The absolutely, positively best quotes of 2014

Why Urban Millennials Love Uniqlo

Thinking Ahead