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  • All HBS Web  (4,316)
    • People  (13)
    • News  (762)
    • Research  (2,767)
    • Events  (22)
    • Multimedia  (38)
  • Faculty Publications  (1,730)
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  • May 2025
  • Case

Boutiqaat: Influencing Retail in MENA

By: Juan Alcacer and Noor Al Qadhi
Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details
Keywords: Emerging Markets; Digital Strategy; Growth and Development; Beauty and Cosmetics Industry; Retail Industry; Kuwait; Saudi Arabia; Middle East; North Africa
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Alcacer, Juan, and Noor Al Qadhi. "Boutiqaat: Influencing Retail in MENA." Harvard Business School Case 725-462, May 2025.
  • January 2023 (Revised March 2023)
  • Module Note

Identity, Power, and Influence

By: Lakshmi Ramarajan
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Ramarajan, Lakshmi. "Identity, Power, and Influence." Harvard Business School Module Note 423-062, January 2023. (Revised March 2023.)
  • June 2008
  • Article

Psychological Influence in Negotiation: An Introduction Long Overdue

By: Deepak Malhotra and Max H. Bazerman
This paper discusses the causes and consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one... View Details
Keywords: Social Issues; Research; Framework; Negotiation Tactics; Decisions; Power and Influence; Behavior; Ethics
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Malhotra, Deepak, and Max H. Bazerman. "Psychological Influence in Negotiation: An Introduction Long Overdue." Journal of Management 34, no. 3 (June 2008): 509–531.
  • 27 Sep 2006
  • Research & Ideas

Report From Egypt: Studying Global Influences

and how they influence the standards of the countries in which they operate as they seek global consistency. We are following a small number of companies with excellent reputations to locations both similar and different from their home... View Details
Keywords: by Sean Silverthorne
  • March 1994
  • Teaching Note

Influence Style Questionnaire, Teaching Note

By: Linda A. Hill
Keywords: Power and Influence
Citation
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Hill, Linda A. "Influence Style Questionnaire, Teaching Note." Harvard Business School Teaching Note 494-086, March 1994.
  • March 2006
  • Background Note

Influencing Customer Behavior in Service Operations

By: Frances X. Frei and Amy C. Edmondson
Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
  • October 1995
  • Article

Influence Strategies in Buying Centers

By: R. Venkatesh, A. J. Kohli and Gerald Zaltman
Keywords: Strategy; Power and Influence
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Venkatesh, R., A. J. Kohli, and Gerald Zaltman. "Influence Strategies in Buying Centers." Journal of Marketing 59, no. 4 (October 1995): 71–82.
  • 1992
  • Chapter

Understanding and Influencing Group Process

By: John J. Gabarro and Anne Harlan
Keywords: Groups and Teams; Power and Influence
Citation
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Gabarro, John J., and Anne Harlan. "Understanding and Influencing Group Process." In Managing People and Organizations, edited by J. J. Gabarro. Boston, MA: Harvard Business School Press, 1992.
  • 1 Aug 1999
  • Conference Presentation

Events That Influence Creativity

By: Teresa M. Amabile
Keywords: Creativity
Citation
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Amabile, Teresa M. "Events That Influence Creativity." Paper presented at the Annual Convention of the American Psychological Association, Boston, MA, August 01, 1999.
  • 2010
  • Simulation

Change Management Simulation: Power and Influence

By: Linda A. Hill and William Q. Judge
In this single-player simulation, students play one of two roles at a sunglass manufacturing firm and face the challenges associated with implementing an organization-wide environmental sustainability initiative. The initiative seeks to change raw material inputs in... View Details
Keywords: Change Management; Power and Influence; Problems and Challenges; Environmental Sustainability; Production; Wastes and Waste Processing; Adoption
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Hill, Linda A., and William Q. Judge. "Change Management Simulation: Power and Influence." Simulation and Teaching Note. Boston, MA: Harvard Business Publishing, 2010. Electronic.
  • June 2024
  • Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin
Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
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Gompers, Paul A., and Shu Lin. "Metub: Scaling Influence beyond Vietnam." Harvard Business School Case 824-137, June 2024.
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing like TV commercials and... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 2021
  • Working Paper

Dirty Money: How Banks Influence Financial Crime

By: Joseph Pacelli, Janet Gao, Jan Schneemeier and Yufeng Wu
On September 21st, 2020, a consortium of international journalists leaked nearly 2,500 suspicious activity reports (SAR) obtained from the U.S. Financial Crimes Enforcement Network, exposing nearly $2 trillion of money laundering activity. The event raises important... View Details
Keywords: Financial Institutions; Crime and Corruption; Policy
Citation
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Pacelli, Joseph, Janet Gao, Jan Schneemeier, and Yufeng Wu. "Dirty Money: How Banks Influence Financial Crime." Working Paper, July 2021.
  • April 2003 (Revised December 2003)
  • Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Keywords: Negotiation; Business Strategy; Power and Influence
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Watkins, Michael D. "Winning the Influence Game: Corporate Diplomacy and Business Strategy." Harvard Business School Background Note 903-096, April 2003. (Revised December 2003.)
  • 22 Jan 2014
  • Working Paper Summaries

Separating Homophily and Peer Influence with Latent Space

Keywords: by Joseph P. Davin, Sunil Gupta & Mikołaj Jan Piskorski
  • 2021
  • Article

Fair Influence Maximization: A Welfare Optimization Approach

By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe
Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed... View Details
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Rahmattalabi, Aida, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice, and Milind Tambe. "Fair Influence Maximization: A Welfare Optimization Approach." Proceedings of the AAAI Conference on Artificial Intelligence 35th (2021).
  • 08 Feb 2008
  • Working Paper Summaries

Psychological Influence in Negotiation: An Introduction Long Overdue

Keywords: by Deepak Malhotra & Max H. Bazerman
  • 2009
  • Working Paper

Do Friends Influence Purchases in a Social Network?

By: Raghuram Iyengar, Sangman Han and Sunil Gupta

Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Citation
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Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
  • August 2006
  • Background Note

Factors that Influence Cross-Border Equity Investment

Introduces students to factors that impact global equity flows, including institutional friction, investor protection, firm visibility, firm understanding, and culture. View Details
Keywords: Investment; Cross-Cultural and Cross-Border Issues; Equity
Citation
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Miller, Gregory S. "Factors that Influence Cross-Border Equity Investment." Harvard Business School Background Note 107-020, August 2006.
  • August 1984 (Revised April 1996)
  • Background Note

Influencing Clients to Produce Needed Change

By: Arthur N. Turner
Keywords: Change Management
Citation
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Related
Turner, Arthur N. "Influencing Clients to Produce Needed Change." Harvard Business School Background Note 485-046, August 1984. (Revised April 1996.)
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