Publications

January 2014
Article

Fashioning an Industry: Socio-cognitive Processes in the Construction of Worth of a New Industry

By: Mukti Khaire

This study of the high-end fashion industry in India examines the process of construction of the worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the... View Details

Keywords: Fashion And Creative Industries; Fashion Industry

September 2001 (Revised June 2005)
Case

Stevenson Industries (A)

By: John A. Davis and Kacie LaChapelle

Simon Carlson, chairman of the board of his family's fourth-generation industrial company, must decide how to deal with his conflict with the company's nonfamily CEO. Hired by the board just 15 months earlier to pursue growth more aggressively, CEO Paul Steel has upset... View Details

Keywords: Family Business; Management Succession; Management Style; Governing and Advisory Boards; Management Teams; Rank and Position; Organizational Culture; Decision Making; Manufacturing Industry

December 1979 (Revised April 1982)
Case

UV Industries

July 1996 (Revised March 2000)
Case

Hobson Industries

March 1989 (Revised October 1996)
Background Note

Industrial Marketing Strategy--An Overview

Provides an integrated discussion of the basic elements of industrial marketing strategy and develops a strategic marketing planning model. May be used as either an introductory or a summary reading for an industrial marketing course or course segment. View Details

Keywords: Marketing Strategy

March 1989
Background Note

Industrial Distribution Systems

A comprehensive description of industrial distribution systems. Written from the perspective of industrial products manufacturers, concerned about building and managing channels systems for taking products from point of manufacture to point of use. Covers: 1) channels... View Details

Keywords: Distribution Channels; Manufacturing Industry; Manufacturing Industry

August 2015 (Revised July 2017)
Technical Note

Hotel Industry

By: Arthur I. Segel, Daniel Woodbury and Michael Horowitz

This note teaches the critical elements to understand the fundamentals of hotel investing, ownership, and management. It outlines the basics of hotel segmentation, operations, ownership, management, and valuation. The changing impact of technology is also addressed. View Details

Keywords: Business or Company Management; Investment; Ownership; Accommodations Industry

November 1987 (Revised January 1988)
Case

Farmland Industries

By: Ray A. Goldberg

Keywords: Cooperative Ownership; Competitive Strategy; Agriculture and Agribusiness Industry

2008
Dictionary Entry

Computer Industry

By: Shane Greenstein

1993
Chapter

Industrial Marketing

By: V. K. Rangan and B. Isaacson

Keywords: Marketing

November 1993 (Revised July 1994)
Background Note

Industrial Marketing

By: V. Kasturi Rangan and Bruce Isaacson

Keywords: Marketing

December 1985 (Revised November 1987)
Case

Videogame Industry

December 1983 (Revised January 1986)
Case

Galen Industries

July 2014 (Revised November 2014)
Background Note

The Structure and Functioning of the Fashion Industry

By: Mukti Khaire and Hannah Catzen

Fashion is the quintessential social-consumption good; all consumers comply with or react to fashion. Although very few consumers actually control trends, virtually every consumer is affected by fashion and contributes to it by adopting or rejecting popular styles. A... View Details

Keywords: Fashion And Creative Industries; Fashion; Retail; Creativity; Supply and Industry; Fashion Industry; Fashion Industry

May 1999 (Revised March 2001)
Case

Marshall Industries

By: Jeffrey F. Rayport

Confounding predictions that the Internet would "disintermediate" commerce, making "middle man" companies all but obsolete, Marshall Industries, a leading electronics distributor, used the Internet and digital technologies to reinvent itself. Marshall continued to sell... View Details

Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Supply Chain; Emerging Markets; Customer Focus and Relationships; Distribution Industry; Distribution Industry

July 1988 (Revised July 1989)
Case

Hygiene Industries

By: David E. Bell

Keywords: Health Industry

January 1990 (Revised February 1994)
Case

Photolithography Industry

November 1978 (Revised June 1985)
Case

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein

Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details

Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry