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- All HBS Web (134)
- Faculty Publications (80)
Show Results For
- All HBS Web (134)
- Faculty Publications (80)
- July 2001 (Revised March 2003)
- Background Note
Running and Growing the Small Company: Project-Paper Writing Recommendations
Students are required to do a team project. During the project, they are to do a benchmarking study of a business process to determine best practice or to study a single business process for the purposes of discovering improvement opportunities. The student teams are... View Details
Spear, Steven J. "Running and Growing the Small Company: Project-Paper Writing Recommendations." Harvard Business School Background Note 602-022, July 2001. (Revised March 2003.)
- 2022
- Working Paper
Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories
By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
Leslie A. Perlow
Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details
- April 2013
- Article
The International Politics of IFRS Harmonization
By: Karthik Ramanna
The globalization of accounting standards as seen through the proliferation of IFRS worldwide is one of the most important developments in corporate governance over the last decade. I offer an analysis of some international political dynamics of countries' IFRS... View Details
Keywords: Accounting Standards; IASB; IFRS; Politics; International Accounting; Globalization; Standards; Corporate Governance; Canada; China; India
Ramanna, Karthik. "The International Politics of IFRS Harmonization." Accounting, Economics and Law 3, no. 2 (April 2013): 1–46. (Published in a dedicated issue of the journal together with four discussions, including two by the chairpersons of the national accounting standards bodies of France and Japan.)
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details
Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- February 2018
- Teaching Note
Still Leading Series—Issues in Transitioning to New Forms of Service Later in Life
By: Rosabeth Moss Kanter, Rakesh Khurana, James Honan and Ai-Ling Jamila Malone
The Still Leading case series includes an introductory note, “Still Leading (A): Issues in Transitioning to New Forms of Service Later in Life” and 10 supplementary cases that cover the transition of highly accomplished and prolific leaders (Hon. Robert McDonald, Hon.... View Details
- February 9, 2024
- Article
Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries
By: Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman and et al.
Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate... View Details
Keywords: Climate Change; Motivation and Incentives; Behavior; Policy; Knowledge Sharing; Values and Beliefs
Vlasceanu, Madalina, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman, and et al. "Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries." Science Advances 10, no. 6 (February 9, 2024).
- 2012
- Working Paper
The International Politics of IFRS Harmonization
By: Karthik Ramanna
The globalization of accounting standards as seen through the proliferation of IFRS worldwide is one of the most important developments in corporate governance over the last decade. I offer an analysis of some international political dynamics of countries' IFRS... View Details
Keywords: Accounting Standards; Globalization; IASB; IFRS; Politics; Financial Reporting; International Accounting; Global Strategy; Corporate Governance; Policy; Government and Politics; Standards; China; India; Canada
Ramanna, Karthik. "The International Politics of IFRS Harmonization." Harvard Business School Working Paper, No. 11-132, June 2011. (Revised August 2011, March 2012, August 2012, October 2012. Forthcoming in Accounting, Economics & Law.)
- March 2016
- Article
The Role of Investor Gut Feel in Managing Complexity and Extreme Risk
By: Laura Huang
Securing financial resources from investors is a key challenge for many early stage entrepreneurial ventures. Given the inherent uncertainty surrounding a decision to invest in these ventures, prior research has found that experienced investors rely heavily on their... View Details
Keywords: Angel Investors; Gut Feel; Intuition; Entrepreneurship; Finance; Risk and Uncertainty; Complexity; Decision Making
Huang, Laura. "The Role of Investor Gut Feel in Managing Complexity and Extreme Risk." Academy of Management Journal 61, no. 5 (October 2018): 1821–1847.
- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- April 2002
- Background Note
Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics
An MBA classroom discussion revealed the perils of learning in which "theories-in-use" are not challenged and suggests strategies for more reflective learning. Two groups of students presented their positions at a conceptual level without grounding their conceptual... View Details
Spear, Steven J. "Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics." Harvard Business School Background Note 602-146, April 2002.
- 2022
- Article
When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-Narratives
By: Elizabeth Sheprow and Spencer Harrison
Daily narratives of work can include a mix of ordinary actions and awe-inspiring moments that reveal a vaster, more meaningful reality. When awe is experienced in the context of work, it can prompt self-referential sensemaking about what these experiences mean for the... View Details
Sheprow, Elizabeth, and Spencer Harrison. "When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-Narratives." Organizational Behavior and Human Decision Processes 170 (May 2022).
- Research Summary
Overview
I study how people collaborate with each other as they define, change, and solve problems while working on creativity and innovation projects in organizations.
Conference Proceedings:
Cromwell, J. & Gardner, H. 2017. High-stakes innovation: When... View Details
Conference Proceedings:
Cromwell, J. & Gardner, H. 2017. High-stakes innovation: When... View Details
- Research Summary
Microwedges: Challenging power one small opening at a time [Dissertation, job market paper]
Based on a 31-month qualitative inductive study of multidisciplinary change teams, I introduce the concept of the “microwedge”—a small action or series of actions by team members that allows the team to examine their own assumptions so that they can begin to engage... View Details
- Forthcoming
- Article
Uprooting Loneliness: A Theory of Continuity-Breaking Self-Narrative Change
By: Jennifer Petriglieri and Elizabeth Sheprow
Through an inductive study of executives reporting persistent loneliness at work, we examine how problematic work experiences can be rooted in the self through narratives, and the process by which they can be uprooted. In the case of loneliness, we found that... View Details
Petriglieri, Jennifer, and Elizabeth Sheprow. "Uprooting Loneliness: A Theory of Continuity-Breaking Self-Narrative Change." Academy of Management Journal (forthcoming). (Pre-published online April 30, 2025.)
- Research Summary
Bringing Worlds Together: Cultural Brokerage in Multicultural Teams (Dissertation)
Multicultural teams are becoming increasingly prevlaent and crucial for organizational success, yet they face many challenges that stem from their cultural differences. How can multicultural teams mitigate the risks of working across... View Details
Caroline M. Elkins
Caroline Elkins is the Thomas Henry Carroll/Ford Foundation Professor of Business Administration in the Business, Government and International Economy unit at HBS. She is also Professor of History and of African and African American Studies at Harvard University, an... View Details
- Article
Managing the Unknowable: The Effectiveness of Early-stage Investor Gut Feel in Entrepreneurial Investment Decisions
By: Laura Huang and Jone L. Pearce
Using an inductive theory-development study, a field experiment, and a longitudinal field test, we examine early-stage entrepreneurial investment decision making under conditions of extreme uncertainty. Building on existing literature on decision making and risk in... View Details
Keywords: Entrepreneurship; Venture Capital; Risk and Uncertainty; Decision Making; Emotions; Performance Effectiveness
Huang, Laura, and Jone L. Pearce. "Managing the Unknowable: The Effectiveness of Early-stage Investor Gut Feel in Entrepreneurial Investment Decisions." Administrative Science Quarterly 60, no. 4 (December 2015): 634–670.
- Article
Guilt Enhances the Sense of Control and Drives Risky Judgments
By: Maryam Kouchaki, Christopher Oveis and F. Gino
The present studies investigate the hypothesis that guilt influences risk-taking by enhancing one's sense of control. Across multiple inductions of guilt, we demonstrate that experimentally induced guilt enhances optimism about risks for the self (Study 1), preferences... View Details
Kouchaki, Maryam, Christopher Oveis, and F. Gino. "Guilt Enhances the Sense of Control and Drives Risky Judgments." Journal of Experimental Psychology: General 143, no. 6 (December 2014): 2103–2110.