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      • September 1999
      • Case

      Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

      By: Stefan H. Thomke and Andrew Robertson
      Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
      Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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      Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
      • Teaching Interest

      Large-Scale Investment (LSI, MBA Elective Curriculum)

      By: Benjamin C. Esty
      Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details
      Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting
      • Teaching Interest

      Social Innovation Field Projects

      By: John Jong-Hyun Kim
      The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details
      Keywords: Social Entrepreneurship; Social Innovation; Social Enterprise
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