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- 01 Oct 1998
- News
Tech Trekker
with the feisty Radcliffe history and literature major, overheard the exchange and popped his head in on the meeting. "Give this woman what she wants!" he exclaimed enthusiastically. O'Donnell knew that indulging Lang's independent spirit... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
successful will be those that honor each other’s heritage while leveraging the areas where it makes the most sense to combine resources and talent. How will Ballast Point be able to leverage Constellation to gain competitive advantage over the plus/minus 4,000 View Details
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
business backstage. This book provides an overview of both the product on stage and the industry that makes it possible. While the industry’s product has unique supply and demand characteristics, it is still... View Details
- 25 Aug 2022
- News
Hair Today
product for independent stylists to manage orders, payments, and shipments, and will soon introduce a microloan product. With a Series A fundraise to come, Winters hopes to increase Upgrade’s market share,... View Details
- 01 Jun 2008
- News
Alumni Books
management in colleges and universities. What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan (MBA ’65, DBA ’67) (Penguin Group) To upgrade the productivity of a company’s sales force,... View Details
Keywords: Management
- 05 May 2017
- News
Barnes & Noble Names Demos Parneros CEO
challenge is the sales performance; that’s no secret,” Parneros told the Times. “We’ve got to figure out ways to change things up a little bit and increase traffic.” Parneros told the Times that he sees strengths in the company’s expansion in educational View Details
- 01 Mar 2004
- News
Toy Story
25-person company with a reputation for creating high-quality products that appealed to both parents and children. Their prices were higher than other toys, but word of mouth — be it parents, kids, or the network of people who work in or... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
lowering risk. Sean Rosen Is Not for Sale by Jeff Baron (MBA 1978) (Greenwillow Books) Killing Limbaugh by Landon Carter (MBA 1967) (CreateSpace Independent Publishing Platform) The Awakened Relationship: Transforming Upsets and Blame... View Details
- 01 Jun 2013
- News
EnTRIPreneurs
READY TO ROLL: (from left) Singer, Gerald, Baker, and Alaoui. Photo Courtesy of MBAxAmerica On or about Independence Day, July 4, four HBS students will pile into a rented RV and set out to discover America. No, this is not a case of... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 03 Jan 2018
- News
Candy That Is Good for You
yet I wasn't able to find an all-natural gum out there. Our goal with Simply Gum is to create products that are healthier and better for both your body, as well as the environment. “Gum, for example, contributes to actually millions of... View Details
- 01 Dec 2018
- News
Trade Off
where is it from? By trying to manage trade flows in any specific product through tariffs or barriers, you will affect many other elements with effects that are difficult to predict. SR: For millennia, most trade was either in raw... View Details
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as action figures, arts and crafts,... View Details
Keywords: Julia Hanna
- 01 Jun 1997
- News
Entertainment Moguls Ponder the Future at HBS Conference
States and from international markets and skyrocketing production costs pose huge challenges to the movie industry. Film- production costs alone, Vogel pointed out, have risen 9.5 percent annually since... View Details
Keywords: Paula Maute
- 01 Jun 2005
- News
New Magazine Makes Its Mark
challenge — and their greatest opportunity. Avid readers, it seems, can’t be defined and targeted with the same laser-like precision that aids purveyors of products like toothpaste or plasma TVs. “We are so much different from a... View Details
- 01 Dec 2019
- News
Making Eco Easy
vision.” Each $2 tablet makes 20 ounces of nontoxic solution that has proven cleaning power. “One of the goals is to make sure that our products perform well in third-party independent testing, and we’re... View Details
Keywords: Jennifer Gillespie
- 26 Jun 2025
- News
The Vinyl Revival
interesting challenge and also an opportunity. Myself, I was getting burned out on working on digital products and keeping people glued to their phones, and so to have the chance to pivot into something where I could demonstrate I could... View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Shapiro taught a wide variety of MBA courses, among them Industrial Marketing, Sales Management, Creative Marketing Strategy, and Integrated Product Line Management. He also taught in many Executive Education programs and held various... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative... View Details
- 01 Dec 1999
- News
The Way You See It
observed that "the automobile has provided the means for people to work collectively and live separately, allowing them to choose where they will live, work, and socialize like no other product does. This View Details