In-house Advertising - Publications - Faculty & Research

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/317032-PDF-ENG Harvard Business School Case 316-127 Publicis Groupe 2016: Maurice and the Millennials Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the... View Details

Keywords: Sean Silverthorne

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management... View Details

Keywords: by Kristen Senz; Retail

08 Jul 2014
First Look

First Look: July 8

rules, we find that outside specialists are most effective at excluding the responsible affiliates, which we interpret as a benefit of specialization. However, in-house staff are more successful at identifying and excluding affiliates... View Details

Keywords: Carmen Nobel

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

both sides on board). Knowing how to architect the physical design and scope of the platforms: what to do in-house vs. what to rely on others to do; which features to offer and which to forego. Knowing how to spot competitive threats... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

26 Jan 2016
First Look

January 26, 2016

have the in-house talent needed for developing prediction algorithms. Cities could hire consultants, but a cheaper alternative is to crowdsource competence by making data public and offering a reward for the best algorithm. A simple model... View Details

Keywords: Sean Silverthorne

29 Jun 2007
First Look

First Look: June 29, 2007

boards (PCBs) in-house rather than buying them from third-party contract manufacturers. Stryker Corporation's Instruments business is considering the proposal in response to difficulties with existing suppliers. The case requires students... View Details

Keywords: Martha Lagace

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