Publications

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details

Keywords: by Martha Lagace

September 1993 (Revised August 2011)
Exercise

ExtendSim® Simulation Exercises in Process Analysis (B)

By: Roy D. Shapiro

Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students to investigate the impact of adding buffers to simple in-line processes with uncertain processing times. View Details

Keywords: Measurement and Metrics; Operations; Production; Mathematical Methods

22 Dec 2015
First Look

December 22, 2015

International Management Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization By: Jones, Geoffrey, and Christos Pitelis Abstract—This article explores the role of entrepreneurial... View Details

Keywords: Carmen Nobel

September 1993 (Revised August 2011)
Exercise

ExtendSim® Simulation Exercises in Process Analysis (A)

By: Roy D. Shapiro

First set of exercises meant to be used with ExtendSim, a simulation system created by Imagine That, Inc. of San Jose, California. These exercises allow students to investigate the impact of variable processing times on the performance of simple in-line processes.... View Details

Keywords: Operations; Business Processes; Performance; Mathematical Methods

02 Apr 2020
Working Paper Summaries

Strategic Foresight as Dynamic Capability: A New Lens on Knightian Uncertainty

Keywords: by J. Peter Scoblic

12 Mar 2024
Cold Call Podcast

How to Bring Good Ideas to Life: The Paul English Story

Keywords: Re: Frances X. Frei

Research Summary

Overview

What makes some organizations more innovative than others? Innovation follows from strategy and structure. A good strategy allows individuals to impose their own imagination towards organizational goals in a coordinated way. Good structure adds incentives that... View Details

Keywords: Energy Generation; Renewable Energy; Entrepreneurship; Environmental Sustainability; Green Technology; Innovation Strategy; Technological Innovation; Innovation and Management; Resource Allocation; Strategy; Energy Industry; Green Technology Industry; Canada; United States; Europe; Croatia; Serbia and Montenegro

2010
Working Paper

Valuation When Cash Flow Forecasts Are Biased

By: Richard S. Ruback

This paper focuses adaptations to the discount cash flow (DCF) method when valuing forecasted cash flows that are biased measures of expected cash flows. I imagine a simple setting where the expected cash flows equal the forecasted cash flows plus an omitted downside.... View Details

Keywords: Forecasting and Prediction; Cash Flow; Cost of Capital; Performance Expectations; Prejudice and Bias; Valuation

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October 14, 2019
Article

The CEO's Guide to Retirement

By: Bill George

Some CEOs remain in the role too long, hurting investors, employees, and their own legacy. The author sees a frequent reason for that: CEOs don’t know how to identify the optimal time to retire, and they procrastinate because they can’t imagine what they will do after... View Details

Keywords: CEO; Executive Retirement; Retirement; Decision Making; Planning

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February 2008
Exercise

Gerson Lehrman Group

By: Robert G. Eccles Jr. and David Lane

Gerson Lehrman Group (GLG) brought together decision makers in search of hard-to-find answers with specialized experts in nearly every imaginable field. Over time, GLG developed software to help minimize potential conflicts of interest among and between experts and... View Details

Keywords: Experience and Expertise; Customer Focus and Relationships; Governance Compliance; Conflict of Interests; Competitive Advantage; Software; Consulting Industry

October 24, 2018
Article

End the Corporate Health Care Tax

By: Mark R. Kramer and John Pontillo

Imagine if a single piece of legislation could effectively eliminate all U.S. corporate taxes, subsidize hundreds of millions of dollars in new corporate investment, increase the take-home pay of most U.S. employees, ease state and local budgets, and reduce the U.S.... View Details

Keywords: Corporate Taxation; Health Care and Treatment; Insurance; Taxation; Governing Rules, Regulations, and Reforms; United States

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2021
Book

We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems

By: Mitchell Weiss

The huge public challenges we face are daunting. At the same time, many of us have come to accept the notion that government can't do new things or solve tough challenges—it's too big and slow and bureaucratic. Not so. Entrepreneurial savvy in government is growing,... View Details

Keywords: Entrepreneurship; Public Sector; Government Administration; Government and Politics; Technological Innovation; Problems and Challenges; Innovation Leadership; Public Administration Industry; Technology Industry

Research Summary

US-China Relations

By: Meg Rithmire

Economic interdependence between the US and China was imagined years ago to be a source of security and prosperity for both countries, but is now the site of concerns about risk and national security on both sides. My work has examined how that shift has come about,... View Details

February 2006
Case

Michelle Levene (A)

Michelle Levene discovers that she is pregnant a few days before receiving an offer for her dream job. The new position would require Levene to travel extensively, something she would not be able to do towards the end of the pregnancy and while caring for a newborn.... View Details

Keywords: Work-Life Balance

Educators

2010
Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry

November–December 2020
Article

The Risks You Can't Foresee: What to Do When There's No Playbook

By: Robert S. Kaplan, Herman B. Leonard and Anette Mikes

No matter how good their risk management systems are, companies can’t plan for everything. Some risks are outside people’s realm of experience or so remote no one could have imagined them. Some result from a perfect storm of coinciding breakdowns, and some materialize... View Details

Keywords: Novel Risks; Risk Management; Crisis Management

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January 2005 (Revised June 2005)
Case

The Harvard Graduate Student Housing Survey

Harvard Real Estate Services executives need to design the 2005 Graduate Student Housing Survey for maximum impact in anticipation of Harvard's long-term expansion project in Allston. Students are challenged to help executives in charge to (1) draw the lessons from... View Details

Keywords: Design; Surveys; Housing; Higher Education; Boston

Educators

Research Summary

Choice Amnesia: Motivated Forgetting of Difficult Choices

Imagine having to choose between your two favorite flavors of ice cream, chocolate and mint chip. Previous work suggests that whichever option you pick (say, chocolate) will become even more appealing after your decision, and the rejected option (mint chip) will get... View Details

January 2011 (Revised July 2012)
Case

National Public Broadcasting

By: Richard S. Ruback and Royce Yudkoff

Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Media and Broadcasting Industry

Educators