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Publications

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    • Faculty Publications  (47)

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    • All HBS Web  (1,146)
      • Faculty Publications  (47)

      ImaginationRemove Imagination →

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      • 2014
      • Book

      Can China Lead? Reaching the Limits of Power and Growth

      By: Regina M. Abrami, William C. Kirby and F. Warren McFarlan
      At the time of the American Revolution, China was the strongest, richest, and most powerful civilization in the world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest.... View Details
      Keywords: Economic Systems; Leadership; Power and Influence; China
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      Abrami, Regina M., William C. Kirby, and F. Warren McFarlan. Can China Lead? Reaching the Limits of Power and Growth. Harvard Business Review Press, 2014.
      • September 2013
      • Exercise

      An Exercise in Designing a Travel Coffee Mug

      By: Elie Ofek and Michael Norris
      In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details
      Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry
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      Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013.
      • 2013
      • Working Paper

      Inequality and Decision Making: Imagining a New Line of Inquiry

      By: David Moss, Anant Thaker and Howard Rudnick
      The substantial increase in inequality in the United States over the past three decades has provoked considerable debate, with some analysts characterizing rising inequality as among the greatest threats facing the nation and others dismissing it as little more than a... View Details
      Keywords: Equality and Inequality; Income; Decision Making; Government and Politics; Economics; United States
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      Moss, David, Anant Thaker, and Howard Rudnick. "Inequality and Decision Making: Imagining a New Line of Inquiry." Harvard Business School Working Paper, No. 13-099, June 2013.
      • October 2012
      • Article

      The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo

      By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
      Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that... View Details
      Keywords: Philanthropy and Charitable Giving; Attitudes; Behavior; Research
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      Adams, Gabrielle S., Francis J. Flynn, and Michael I. Norton. "The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo." Psychological Science 23, no. 10 (October 2012): 1145–1150.
      • November 2012
      • Article

      Are You Ready for the 'Hardest Question'?

      By: James K. Sebenius
      Negotiation preparation entails assessing each side's interests and no-deal options, imagining possible agreements, factoring in personality and culture, thinking through moves and possible countermoves, and so forth. Yet standard preparation often neglects the... View Details
      Keywords: Tactics; Hard Bargaining; Negotiation
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      Sebenius, James K. "Are You Ready for the 'Hardest Question'?" Negotiation 15, no. 11 (November 2012): 4–5.
      • January 2011 (Revised July 2012)
      • Case

      National Public Broadcasting

      By: Richard S. Ruback and Royce Yudkoff
      Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details
      Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Media and Broadcasting Industry
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      Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting." Harvard Business School Case 211-058, January 2011. (Revised July 2012.)
      • January 1, 2011
      • Book Review

      Prosperity, Real or Imagined

      By: Nancy F. Koehn
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      Koehn, Nancy F. "Prosperity, Real or Imagined." New York Times (January 1, 2011). (Book Review.)
      • 2010
      • Working Paper

      Valuation When Cash Flow Forecasts Are Biased

      By: Richard S. Ruback
      This paper focuses adaptations to the discount cash flow (DCF) method when valuing forecasted cash flows that are biased measures of expected cash flows. I imagine a simple setting where the expected cash flows equal the forecasted cash flows plus an omitted downside.... View Details
      Keywords: Forecasting and Prediction; Cash Flow; Cost of Capital; Performance Expectations; Prejudice and Bias; Valuation
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      Ruback, Richard S. "Valuation When Cash Flow Forecasts Are Biased." Harvard Business School Working Paper, No. 11-036, October 2010.
      • 2010
      • Book

      Beauty Imagined: A History of the Global Beauty Industry

      By: Geoffrey Jones
      The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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      Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
      • 2010
      • Book

      Different: Escaping the Competitive Herd

      By: Youngme Moon
      Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
      Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
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      Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
      • June 2009 (Revised May 2013)
      • Case

      Australia: The Riches and Challenges of Commodities

      By: Laura Alfaro and Renee Kim
      Australia's Prime Minister Kevin Rudd faced a daunting task that he never imagined he would have to face when he was elected two years ago. Australia at that time was poised to enter its 17th year of uninterrupted growth. Commodity exports were booming, largely driven... View Details
      Keywords: Financial Crisis; Trade; Foreign Direct Investment; Policy; Crisis Management; China; Australia
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      Alfaro, Laura, and Renee Kim. "Australia: The Riches and Challenges of Commodities." Harvard Business School Case 709-007, June 2009. (Revised May 2013.)
      • October 2008
      • Article

      Creativity and the Role of the Leader

      By: Teresa M. Amabile and Mukti Khaire
      In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details
      Keywords: Leadership; Commercialization; Managerial Roles; Creativity; Innovation and Management; Social and Collaborative Networks; Diversity
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      Amabile, Teresa M., and Mukti Khaire. "Creativity and the Role of the Leader." Harvard Business Review 86, no. 10 (October 2008).
      • September 2008 (Revised May 2010)
      • Supplement

      GE's Imagination Breakthrough: The EVO Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
      • March 2008 (Revised November 2012)
      • Teaching Note

      GE's Imagination Breakthroughs: The Evo Project (TN)

      By: Christopher A. Bartlett
      Teaching Note for [907048]. View Details
      Keywords: Business Conglomerates; Creativity; Consumer Products Industry; Media and Broadcasting Industry
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      Bartlett, Christopher A. "GE's Imagination Breakthroughs: The Evo Project (TN)." Harvard Business School Teaching Note 908-413, March 2008. (Revised November 2012.)
      • June 2007 (Revised June 2008)
      • Case

      GE's Imagination Breakthroughs: The Evo Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
      Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
      • January 2007 (Revised May 2008)
      • Case

      Henry Luce and the American Century

      By: Nitin Nohria, Anthony Mayo and Logan Wilcox
      Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
      Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
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      Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
      • October 2003 (Revised December 2003)
      • Case

      Orange Imagineering

      By: Joseph B. Lassiter III and Todd H Thedinga
      As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange... View Details
      Keywords: Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe
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      Lassiter, Joseph B., III, and Todd H Thedinga. "Orange Imagineering." Harvard Business School Case 804-048, October 2003. (Revised December 2003.)
      • 1997
      • Chapter

      The Imagination to Innovate, the Professionalism to Perform, and the Openness to Collaborate: The Leading the Change-Adept Organization

      By: Rosabeth M. Kanter
      Keywords: Creativity; Innovation and Invention; Performance Expectations; Cooperation; Leading Change; Organizational Change and Adaptation
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      Kanter, Rosabeth M. "The Imagination to Innovate, the Professionalism to Perform, and the Openness to Collaborate: The Leading the Change-Adept Organization." In Rosabeth Moss Kanter on the Frontiers of Management, by R. M. Kanter. Boston: Harvard Business School Press, 1997.
      • 1996
      • Chapter

      Commercial Technology: Imaginative Understanding of User Needs

      By: D. A. Leonard and J. Doyle
      Keywords: Information Technology; Service Delivery; Consumer Behavior; Perception; Business Ventures
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      Leonard, D. A., and J. Doyle. "Commercial Technology: Imaginative Understanding of User Needs." In Engines of Innovation: U.S. Industrial Research at the End of an Era, edited by Richard S. Rosenbloom and William J. Spencer. Boston: Harvard Business School Press, 1996.
      • September 1994 (Revised August 2003)
      • Exercise

      EXTEND Simulation Exercises in Process Analysis (C), Exercise Three

      By: Roy D. Shapiro
      Third set of exercises meant to be used with EXTEND, a simulation system created by Imagine That, Inc. of San Jose, California. These exercises allow students to investigate the impact of variable processing times on the performance of simple in-line processes.... View Details
      Keywords: Business Processes
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      Shapiro, Roy D. "EXTEND Simulation Exercises in Process Analysis (C), Exercise Three." Harvard Business School Exercise 695-021, September 1994. (Revised August 2003.)
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