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- All HBS Web (277)
- Faculty Publications (19)
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- 01 Mar 2011
- First Look
First Look: March 1
Author:Rosabeth Moss Kanter Publication:Harvard Business Review 89, no. 3 (March 2011) Abstract Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking.... View Details
Keywords: Sean Silverthorne
- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
roadblock? 1. Focus on benefits other than safety. Although safety is one of the most promising benefits of automated vehicles, talking about safety may do little to convince drivers who already think they are safer than automated vehicles. “For example, Toyota is... View Details
- 06 Sep 2016
- First Look
September 6, 2016
buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead of adding more View Details
Keywords: Carmen Nobel
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia, with the US version of the View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Association for Consumer Research The Functional Alibi By: Keinan, Anat, Ran Kivetz, and Oded Netzer Abstract—Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian View Details
Keywords: Sean Silverthorne
- 29 Jan 2018
- Book
How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster
initial best option for extracting the miners. At that point, no expert considered rescue of the 33 men a reasonable possibility. Nonetheless, within 70 days all of them would be alive and reunited with their families. This outcome was... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
small batches, rarely applied to the skin, and drunk for health reasons. There was a narrow range of available scents. A hundred years later, the application of new technologies to extract essences from flowers and plants, and to create... View Details
- 24 Apr 2018
- Op-Ed
Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks
take the lead. He understood the incident’s implications went well beyond the specifics, triggering widespread concerns about racial bias in the country and threatening to damage Starbucks’ image as a safe, friendly place to gather with... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle... View Details
Keywords: Martha Lagace
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
shift is challenging for many longtime players in the beauty market, prompting some legacy companies to trade vamping models for online tutorials featuring more “regular people” as they struggle to play catchup with cutting-edge brands... View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
movements. Approaches vary greatly, but many scholars attend closely to the subjects who receive, impose, resist, or recast race as a category. Their work erodes the image of exchange between equally situated agents and locates it in a... View Details
Keywords: Manufacturing
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Scott. The book looks at the changing image of the salesman, represented by the likes of George Babbitt and Willy Loman. In the end, says Friedman, salesmen not only fed America's thirst for consumerism, they also shaped it. Laura Linard:... View Details
Keywords: by Laura Linard
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
Early iterations of IBM's ViaVoice software package featured IBM's "ideal" customer on the front: an administrative assistant sitting in front of her computer, speaking into a headset. It is easy to see why IBM targeted such... View Details
- 21 Aug 2019
- Research & Ideas
What Machine Learning Teaches Us about CEO Leadership Style
expressions of chief executives to see if leadership style can be correlated with a firm’s performance. The researchers believe their work could open new directions in big data analysis, combining image and textual analysis to create a... View Details
Keywords: by Michael Blanding
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
only takes one or two mistakes to cast doubt on a nonprofit organization. It takes many years and a lot of hard work to reestablish the credibility of nonprofit organizations and rebuild consumer trust. Nonprofits run the risk of not View Details
Keywords: by Manda Salls
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
job."1 It was remarkable that the corporate image of a company whose brands were so well known, and whose operations were so widespread, was so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous.... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Gupta. Brands should instead look to create a conversation with a broader message that connects with consumers. For instance, Dove’s Real Beauty campaign wasn’t focused merely on the benefits of a bar of soap, but tapped into the deeper themes of body View Details
- 25 Apr 2007
- Research & Ideas
Feeling Stuck? Getting Past Impasse
professionals may be confronted with a sense of psychological impasse and how they can free themselves. Martha Lagace: What sorts of thoughts, feelings, and images do people experience when they face an impasse? Timothy Butler: First,... View Details
Keywords: by Martha Lagace
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
donations. This page also included an image of a globe. For each new item added to the donor’s online cart, a location marker would appear in a particular geographic region, signaling that the item would be donated to that part of the... View Details
Keywords: by Carmen Nobel