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  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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  • 2010
  • Article

An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms

By: Robin J. Ely and Debra E. Meyerson
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of... View Details
Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
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  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

those who view immigrants as a threat to national identity and local culture. Cultural concerns are often amplified by the idea that immigrants are unwilling or unable to assimilate. But has anything happened to validate these concerns?... View Details
Keywords: by Marco Tabellini
  • April 2001 (Revised July 2002)
  • Case

Martha Stewart Living Omnimedia (A)

By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2... View Details
Keywords: Management; Media; Identity; Personal Characteristics; Brands and Branding; Media and Broadcasting Industry
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  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/119025-PDF-ENG Harvard Business School Case 119-026 Predicting Purchasing Behavior at PriceMart (B) Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression... View Details
Keywords: Dina Gerdeman
  • March 2014
  • Case

Jurlique: Globalizing Beauty from Nature and Science

By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
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  • November 2023
  • Article

Effects of Remote Patient Monitoring Use on Care Outcomes Among Medicare Patients with Hypertension

By: Mitchell Tang, Carter Nakamoto, Ariel Dora Stern, Jose Zubizarreta, Felippe Marcondes, Lori Uscher-Pines, Lee Schwamm and Ateev Mehrotra
Background: Remote patient monitoring (RPM) is a promising tool for improving chronic disease management. Use of RPM for hypertension monitoring is growing rapidly, raising concerns about increased spending. However, the effects of RPM are still... View Details
Keywords: Cost; Health Care and Treatment; Measurement and Metrics
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  • 20 Sep 2013
  • Working Paper Summaries

Historical Origins of Environmental Sustainability in the German Chemical Industry, 1950s-1980s

Keywords: by Geoffrey Jones & Christina Lubinski; Chemical
  • Research Summary

Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"

If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

times loom, we tend to retreat to our village. Look for cozy hearth-and-home family scenes in advertising to replace images of extreme sports, adventure, and rugged individualism. Zany humor and appeals on the basis of fear are out.... View Details
Keywords: by John Quelch
  • 13 Feb 2024
  • Research & Ideas

Breaking Through the Self-Doubt That Keeps Talented Women from Leading

applying for job opportunities, particularly more advanced, higher-paying positions, because they’re concerned they aren’t qualified enough, whereas men don’t seem to worry about their skills matching the specific job requirements as... View Details
Keywords: by Kara Baskin
  • 06 May 2024
  • Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

hand.” Encouraging people to voice concerns moves potential problems from the backstage of meetings to the frontstage, where they can be dealt with constructively. Catch backstage issues early. “One of the big questions we had is, at what... View Details
Keywords: by Michael Blanding
  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

Leaders have fretted since COVID-19 lockdowns that collaboration and innovation might suffer when teammates interact less. New research points to an emerging concern four years on, as organizations settle into remote, hybrid, and... View Details
Keywords: by Ben Rand
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

reached the American public.” 6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry. These efforts served to address negative public perceptions View Details
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

ask for images of “a man,” it is very likely to create an image of a white man, likely because of the data on which it was trained. This issue of perpetuating biases raises a lot of interesting policy... View Details
Keywords: by Kristen Senz; Technology
  • 06 Sep 2016
  • First Look

September 6, 2016

a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand... View Details
Keywords: Carmen Nobel
  • 12 Mar 2013
  • First Look

First Look: March 12

course. Purchase this case:http://hbr.org/search/813127-PDF-ENG First Solar: CFRA's Accounting Quality Concerns Srinivasan, Suraj, and Ian McKown CornellHarvard Business School Case 113-044 The case relates to accounting quality analysis... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

reduce appetite have become very popular.” While Herzlinger is concerned about the potential side effects of weight loss drugs, she says a solution to morbid obesity is necessary. The rise of the drugs prompted Herzlinger to update a 2003... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • 28 Jul 2009
  • First Look

First Look: July 28

fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their... View Details
Keywords: Martha Lagace
  • 03 Mar 2023
  • Research & Ideas

When Showing Know-How Backfires for Women Managers

negatively associated with their departments’ performance. Implications beyond retail and gender While Feldberg’s research focused on a bricks-and-mortar grocery chain, its findings apply to other fields. Women engineering managers, View Details
Keywords: by Kara Baskin; Retail; Consumer Products