IDEO - Publications - Faculty & Research

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

the brainstorming session has concluded does IDEO then subject the various ideas to critical voices. Once some really solid ideas have emerged, only then should you begin "toggling," switching back and forth between creators and... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

01 Sep 2015
News

The Protagonist Goes Prime Time

students’ enthusiasm is no match for Buell’s; at first, they respond tentatively and carefully to the exercise, the same one that a group from the design firm IDEO undertook in the case the students prepared for the class. Then, the... View Details

Keywords: April White

28 May 2019
News

3-Minute Briefing: Tom Hulme (MBA 2007)

Above: Hulme on the rooftop of Google’s London offices (photo by Jon Enoch) What the design-thinking approach at IDEO taught me is that perfection is the enemy of progress. Great entrepreneurs realize that any business is a series of... View Details

Keywords: April White

30 Sep 2014
First Look

First Look: September 30

relative to the world at large. Download working paper: http://ssrn.com/abstract=2498737 Cases & Course Materials Harvard Business School Case 814-123 Making Progress at IDEO This case focuses on different types of client... View Details

Keywords: Sean Silverthorne

01 Mar 2008
News

Creativity from Many Angles

legitimacy and identity in the emerging field of satellite radio. A panel discussion moderated by HBS professor emeritus Jim Heskett that included Scott Cook (MBA ’76) of Intuit, Mark Fishman (AMP 163, 2002) of Novartis, Kim Malone Scott (MBA ’96) of Google, and Diego... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Feb 1999
News

Short Takes

development. Tacit dimensions of human behavior can also point to new directions in product creation, say Leonard and Sensiper. In designing an automobile navigation system, for example, researchers at the product-design company IDEO... View Details

Keywords: Judith A. Ross

01 Oct 2021
News

Marking 10-Year Connection with Japanese Earthquake Region

director of IDEO Tokyo, notes, “The best cases capture decisions made by courageous people in times of trial. I believe Tōhoku’s continuing journey offers lessons leaders around the world can learn from and take to heart for years to... View Details

Web

Asia Pacific - Global Activities 2021

“The Great East Japan Earthquake (B): Fast Retailing Group's Response.” Reflecting on the experience, Nonomura, now managing director of IDEO Tokyo, notes, “The best cases capture decisions made by courageous people in times of trial. I... View Details

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

dot-coms, to security windows, to a PC for children, to a gadget that makes the knot in neckties. Nine corporations, including General Motors, Veridicom, Anderson Windows, FitSense Technology, and Lynx System Developers, sponsored student teams. For some teams, the... View Details

Keywords: Margie Kelley

08 May 2012
First Look

First Look: May 8

and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air... View Details

Keywords: Carmen Nobel

01 Mar 2012
News

Get Creative

does IDEO then subject the various ideas to critical voices. Once some really solid ideas have emerged, only then should you begin “toggling,” switching back and forth between creators and critics, between the idea people and the process... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape, a team of View Details