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- 01 Jun 2014
- News
Screen Saver
with Dreyers for ice cream and PepsiCo for the bottled Frappuccino," recalls Beeninga, who is now retired. "It was a time of exploring where we could take the brand, and Gerry would always ask, 'Where does the consumer give us... View Details
- 01 Sep 2017
- News
History’s Lessons
ice in January 1915. Legend has it that to attract potential crew members, Shackleton placed the following newspaper advertisement: “Men wanted for Hazardous Journey. Small wages, bitter cold, long months of complete darkness, constant... View Details
- 01 Sep 2013
- News
The First Scrum
football was strong enough to attract a group such as that at Harvard Business School. Bob Brown (MBA 1965): I'd been captain of the University of Michigan football team, but in the spring of my final year I went out and played on... View Details
- 01 Mar 2019
- News
The Fight Beyond
The flight had been arranged by secret military cable. An elaborate code of flares and signal fires was agreed upon, and the US Army Air Force’s 52d Fighter Group staged a midair diversion over the Adriatic Sea. But these attempts at... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
fastest-growing urban businesses. This year, the ICIC and the School's Executive Education Owner-Managed Programs will offer a special one-week general management seminar for the IC 100 CEOs. "If we can get companies like these growing in... View Details
- 01 Dec 1998
- News
Managing the Business of Life
interview, we catch up with the group for another update. Not surprisingly, much has changed over the past decade in their households and in their careers. In the profiles that follow, our protagonists once again candidly discuss how they... View Details