Howard Schultz - Publications - Faculty & Research

08 Sep 2011
What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

opposed to Microsoft where the technical people rule. In some respects, Apple's experience with Jobs has parallels with Starbucks' history with Howard Schultz, also a hands-on, detail-oriented leader who created the innovative concept of... View Details

Keywords: by James Heskett; Computer

31 May 2017
Sharpening Your Skills

10 Harvard Business School Research Stories That Will Make Your Mouth Water

Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing... View Details

Keywords: by Sean Silverthorne; Food & Beverage

20 May 2019
Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included... View Details

Keywords: by Michael Blanding

29 Dec 2014
Research & Ideas

Most Popular Articles and Research Papers of 2014

case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." The Manager in Red... View Details

16 Sep 2014
First Look

First Look: September 16

Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near collapse,... View Details

Keywords: Sean Silverthorne

05 Feb 2009
Research & Ideas

In Praise of Marketing

among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home... View Details

Keywords: by John Quelch; Advertising

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

"having more richness to it than other relationships."' And Starbucks chairman and CEO Howard Schultz illustrated the importance of the partnership to Starbucks when he said: "We have to weigh... View Details

Keywords: by James Austin

20 Apr 2016
Research & Ideas

When CEOs Become Activists

revised version to ensure it could not justify discrimination against gay and lesbian customers. But the results of a CEO climbing into the bully pulpit don’t always work out as intended. As Chatterji notes, “Starbucks CEO Howard View Details

Keywords: by Carmen Nobel; Technology; Publishing

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms’ bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks,... View Details

Keywords: Sean Silverthorne

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz... View Details

Keywords: by Jim Aisner

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

he disappears for five days. Well, first of all, I've taught a lot. I wrote a book called Seven Lessons for Leading a Crisis. If you're a leader and you're in crisis, you go out right away. Instantly. Howard View Details

Keywords: Re: Andi Wang

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