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Show Results For
- All HBS Web
(5,060)
- People (18)
- News (1,368)
- Research (2,418)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,567)
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- 20 Jul 2023
- News
The Rising Value of Brand Valuation
- 23 Aug 2011
- News
Retsinas Says U.S. Housing Market `Struggling Mightily'
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization... View Details
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In... View Details
- 01 Sep 2015
- News
Is the Auction House of the Future Online?
auction house Paddle8 to handle the high-profile sale. They “understand the concept of the new form of art,” said Wu-Tang chief producer RZA of... View Details
- 22 Jun 2010
- News
Obama's Tarnished Brand
- 01 Sep 2008
- News
The Levitt Brand
LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a minute more or less — a slight... View Details
- 01 Sep 2003
- News
The Levitt Brand
international renown with the landmark article ‘Marketing Myopia.’” That Harvard Business Review article (published again in a 1975 HBR “classic” version) posed the famous question that has been pondered by generations of students and... View Details
- 07 Mar 2014
- News
A Brand Of Her Own: Estee Lauder
- 29 Mar 2013
- News
New Life for Old Brands
- 15 Oct 2013
- News
Learning, and Life, in the Houses
- 01 Apr 1999
- News
A Vibrant Brand
rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales... View Details
Keywords: Susan Young
- 19 May 2011
- News
Brand Oprah Has Some Marketing Lessons
- 25 Feb 2011
- News
Building America's Most Innovative Brands
- 26 Oct 2010
- News
Sweeney, Retsinas Interview About U.S. Housing Market
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 29 Apr 2013
- News