HBS Online - Publications - Faculty & Research

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped View Details

Keywords: by Dina Gerdeman; Retail

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

HBS professor Andy McAfee had his doubts about Wikipedia, the online encyclopedia created and maintained by volunteers. "I just didn't think it could yield a good outcome or a good encyclopedia. But I... View Details

Keywords: by Sean Silverthorne; Publishing

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

that increase confidence in a person’s entrepreneurial abilities. Like the conviction of Marla Malcolm Beck and husband Barry Beck that high-end beauty retail stores and spas, tightly coupled with online stores, was the business model of... View Details

Keywords: by HBS Working Knowledge

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

September 2019
Teaching Note

Western Governors University: 10x Vision

By: William R. Kerr and Coelin P. Scibetta

Teaching Note for HBS No. 819-093. View Details

Keywords: Education Systems; Online Learning; Higher Education; Internet and the Web; Expansion; Growth and Development Strategy; Education Industry; United States

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September–October 2017
Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details

Keywords: Experiments; A/B Testing; Research; Consumer Behavior

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03 Dec 2012
HBS Case

HBS Cases: Against the Grain

Corruption doesn't announce itself with a capital C. It is subtler and thornier than that—as one HBS student found out the hard way during a recent summer internship in Tanzania. In a new case detailing his experience, the student... View Details

Keywords: by Martha Lagace; Food & Beverage

February 2019
Teaching Note

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe

Teaching Note for HBS No. 517-009. View Details

Keywords: E-commerce; Online Retail; Emerging Markets; Philippines

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June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

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19 Mar 2012
HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

In March 2010, CEO Hiroshi Mikitani (HBS MBA '93) stood in front of his employees at online retail giant Rakuten's Tokyo headquarters and dropped a bomb: all 7,100 workers would have two years to become proficient in English—the... View Details

Keywords: by Kim Girard

17 Feb 2015
HBS Case

HBS Cases: The Battle for San Francisco

says Rose, who grew up in the Bay Area. "People are afraid that this special culture in this special place could get lost." Wealth And Culture Rose tackles these tensions in a new case study, San Francisco, 2015 #tech #inequality, cowritten with View Details

Keywords: by Michael Blanding; Technology

December 2017
Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell

Teaching Note for HBS No. 817-095. View Details

Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey

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05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

bookstores—the whole physical distribution system—is on the cusp of changing fundamentally." Olson has a particularly informed view of the issue. Before arriving at HBS in 2008, he was CEO of Random House. In a recent unpublished... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal

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20 Oct 2010
Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

stakeholders at an HBS workshop last week. Integrated reports combine a company's financial, environmental, social, and governance performance measures into a report that can be presented and used both View Details

Keywords: by Sean Silverthorne; Accounting

03 Mar 2011
Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

possible even a few years ago. The most obvious factor, and the one that has given rise to the "2.0" moniker, is that of online social media. Social media and, perhaps even more importantly, mobile phones have played a key role... View Details

Keywords: Re: Deepak Malhotra; Energy; Utilities

November 2017
Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details