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  • 03 Jun 2014
  • First Look

First Look: June 3

https://www.hbs.edu/faculty/Pages/download.aspx?name=14-113.pdf   Cases & Course Materials Harvard Business School Case 814-010 Experience! The Finger Lakes: The Groupon Partnership Decision In 2010, Experience! The Finger Lakes... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
Keywords: Re: Multiple Faculty; Technology
  • 18 Feb 2014
  • First Look

First Look: February 18

To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing... View Details
Keywords: Sean Silverthorne
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

The 3 Imperatives for Becoming a Great Leader, Harvard Business School professor Linda A. Hill and former executive Kent Lineback discuss the steps to take and the roadblocks to avoid in order to meet that challenge. Is Groupon Good for... View Details
Keywords: by Staff
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

discussed German incubator Rocket Internet, which clones successful business models and sites like eBay and Groupon around the world. Rocket Internet, a buzz company on campus that has attracted a number of HBS students as employees, is... View Details
Keywords: by Kim Girard; Education
  • 22 Nov 2011
  • First Look

First Look: November 22

new players, such as Groupon and Shop Socially, the growing power of social media platforms such as Facebook, and the way consumer behavior and user generated content are rapidly evolving in a digital era, make her task all the more... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2012
  • First Look

First Look: April 3

return on investment in both the short- and longer-term for LivingSocial's retail partners. In addition, given the rapid growth of the daily deals space and the accompanying proliferation of competitors, including Groupon and Amazon.com,... View Details
Keywords: Carmen Nobel
  • 05 Jul 2011
  • First Look

First Look: July 5

  Working PapersTo Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke Kominers Abstract We examine the profitability and implications of online discount vouchers, a new... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

results in a strict increase in global emissions. Download the paper: http://www.hbs.edu/research/pdf/12-029.pdf To Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online... View Details
Keywords: Sean Silverthorne

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