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- All HBS Web (107)
- Faculty Publications (6)
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- All HBS Web (107)
- Faculty Publications (6)
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- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
withstand the barrage. And, with no prospect of another debate to score points, and with Obama trying to stay positive and clinging to the moral high ground by staying positive, the underdog Clinton campaign... View Details
Keywords: by John Quelch
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details
Keywords: by John Quelch
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
campaigns are successful, what would be the effect on the already struggling American economy? A: Never before have global concerns about American foreign policy so threatened to change consumer behavior. We are not speaking here of the... View Details
Keywords: by Sean Silverthorne
- 02 Sep 2016
- Op-Ed
The Twitter Election
Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary... View Details
Keywords: by John Quelch and Thales Teixeira
- 04 Jun 2013
- First Look
First Look: June 4
http://ssrn.com/abstract=1625503 iPosture: The Size of Electronic Consumer Devices Affects Our Behavior By: Bos, Maarten W., and Amy J.C. Cuddy Abstract—We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects... View Details
Keywords: Sean Silverthorne
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and... View Details
Keywords: by Rachel Layne
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
professor in the Finance Unit: As an academic, my main reaction to the executive order is that this decision is absolutely not grounded in the facts. I spend a lot of energy teaching my students to look at the facts to educate their... View Details
Keywords: by Staff
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge advertising View Details
Keywords: by Susan Young
- 28 Jun 2004
- Research & Ideas
Microfinance: A Way Out for the Poor
to Chu, himself a Wall Street refugee with grounding in consulting and buy-outs, microfinance has "a double bottom-line." It brings above-average returns for first-movers who tap into what finance specialists see as a new... View Details
Keywords: by Martha Lagace
- 07 Nov 2005
- Research & Ideas
Exit Interview: HBS Dean Kim Clark
successful $500 million capital campaign that included the opening of the Spangler and Rock Centers, the construction of Hawes Hall, and the renovation of Baker Library. Shortly before his departure from Soldiers Field, Clark shared some... View Details
Keywords: by HBS Alumni Bulletin Staff
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
platform and emphasized his position as a Washington-outsider. He proved to be an unpredictable and incendiary candidate on the campaign trail, garnering much media attention and creating divisions within the traditional Republican base,... View Details
Keywords: Dina Gerdeman
- 28 Oct 2014
- First Look
First Look: October 28
Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground up. V&S was cofounded in 2009 by John Winsor, Claudia Batten, and Evan Fry, all former members of the advertising agency... View Details
Keywords: Carmen Nobel
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
Confront the powerful divides in America The Public Option health insurance proposed by the Biden campaign will weaken our economic status by adding to the national deficit and to Medicare’s unfunded liability. We should, of course,... View Details
Keywords: by Dina Gerdeman
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
the life one can actually experience produces a utopian desire," Holt explained, "the desire for an affirmative identity that responds to what society demands." For the disaffected young man in Green Bay, Mountain Dew's "Do the Dew" View Details
Keywords: by Martha Lagace
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
perspective is at the same time grounded in theory and in the experiences of particular places. Reviewing state-of-the-art of economic geography, setting agendas, and with illustrations and empirical evidence from all over the world, the... View Details
Keywords: Sean Silverthorne
- 10 Apr 2007
- First Look
First Look: April 10, 2007
School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details
Keywords: Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
affiliation. These results hold through a large number of specifications and cannot be attributed to mobilization against the laws, measured by campaign contributions and self-reported political engagement. ID requirements have no effect... View Details
Keywords: Sean Silverthorne
- 09 Apr 2008
- Research & Ideas
The Matchmaker of the Modern Economy
would have precluded the Massachusetts Investors Trust from buying a large block of ARD stock. Luckily, Motley used his connections and financial savvy to help ARD obtain exemptions from this section and others on the grounds that it was... View Details
Keywords: by Spencer E. Ante
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
bridge economic, sociological, and psychological concerns. Nonetheless, a key indicator of this trend is the dominance of the view of organizational economists that hierarchy outperforms non-hierarchical alternatives (including democracy) on View Details
Keywords: Carmen Nobel