Publications

Find at Harvard

20 Feb 2018
News

David Perry’s Green Revolution

Studio Nouveau/Courtesy of Indigo Ag Studio Nouveau/Courtesy of Indigo Ag The latest issue of Harvard magazine includes a feature on agricultural innovation, and highlights the work of Indigo Ag CEO David Perry (MBA 1997) The piece traces Perry’s background, from... View Details

May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Green Technology Industry; Iceland

01 Mar 2011
News

Two Kinds of Green

goals — and how it continues to do so even after Burt’s is acquired for $913 million by Clorox in 2007. The case, produced with assistance from HBS’s Educational Technology Group, takes full advantage of its medium, painting a colorful,... View Details

Keywords: Julia Hanna; natural products company; Miscellaneous Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services

19 Jun 2014
News

Turning "Black Gold" to Green

two oil fields, have contracts to manage as much CO2 as is produced by a small city, and we have the financial backing to finish the job," Dawe says. "That's about as tangible as it gets." Dawe is the president and cofounder of Berkeley, California-based C12 Energy,... View Details

Keywords: Ralph Ranalli; Oil and Gas Extraction; Mining

December 2011
Case

Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The... View Details

Keywords: Negotiation; Food and Beverage Industry

31 Dec 2020
News

How Green Is Your Software?

22 Sep 2016
News

Building a Green Energy Grid

Green-energy entrepreneur Michael Skelly (MBA 1991) founded Houston-based Clean Line Energy in 2009 to tackle a critical challenge. “If you look at the wind-power equation,” he says, “you quickly see that transmitting energy long distances from rural wind farms to... View Details

04 Feb 2019
Book

Green Businesses Are Incredibly Difficult to Make Profitable. Try It Anyway

Keywords: by Dina Gerdeman; Green Technology; Energy

16 Feb 2021
Research & Ideas

To Fight Climate Change, Should Green Investors Reconsider Big Oil?

management in sustainable investment funds has grown more than 40 percent. At the same time, the number of patents issued for green technologies has increased significantly. According to Cohen and his... View Details

Keywords: by Kristen Senz; Energy

01 Jun 2009
News

Bright Future for Green Business

panelists were collectively bullish on solar energy, electric drive technology that powers hybrid and electric cars, and biofuels (including ethanol). By contrast, they were cautiously optimistic about clean coal, nuclear power, and... View Details

Keywords: Sarah Auerbach; Administration of Environmental Quality Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services; Utilities

01 Sep 2010
News

HBS Wins Green Business Award

HBS Operations has received a 2010 City of Boston Green Business Award in recognition of the numerous green technologies used at Shad Hall, the School’s fitness and recreation... View Details

December 2011
Case

Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details

Keywords: Negotiation; Food and Beverage Industry

February 2012
Case

Susan Hunt Stevens and Practically Green

By: Janet Kraus, Shirley M. Spence and Lisa Strope

Keywords: Green Technology Industry

01 Jun 2010
News

How Green Was My (Silicon) Valley

of the corporate leaders President Obama says he most admires, has become an influential policy and economic adviser to the Obama administration. He has contributed to the campaigns of Obama and other politicians, and some observers have noted that View Details

Keywords: Administration of Environmental Quality Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services

September 2012 (Revised December 2013)
Case

Roxbury Technology Corporation

By: Richard S. Ruback and Royce Yudkoff

Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted... View Details

Keywords: Social Enterprise; Social Entrepreneurship; Financial Management; Customers; Diversification; Green Technology Industry; Green Technology Industry; Boston

October 2009 (Revised June 2010)
Case

1366 Technologies

By: Joseph B. Lassiter III, Ramana Nanda and David Kiron

Just months after declaring their intent to become a solar cell equipment supplier, van Mierlo and Sachs were again revisiting the issue of what the company should be. Becoming a successful solar cell manufacturer would potentially be much more lucrative than becoming... View Details

Keywords: Business Startups; Energy Generation; Renewable Energy; Entrepreneurship; Financing and Loans; Commercialization; Corporate Strategy; Green Technology Industry

Article

Transition to Clean Technology

By: Daron Acemoglu, Ufuk Akcigit, Douglas Hanley and William R. Kerr

We develop a microeconomic model of endogenous growth where clean and dirty technologies compete in production and innovation, in the sense that research can be directed to either clean or dirty technologies. If dirty technologies are more advanced to start with, the... View Details

Keywords: Technological Innovation; Entrepreneurship; Environmental Sustainability; Green Technology Industry