Publications

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December 2009
Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details

Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry

February 1997
Case

Archer Daniels Midland: Direction and Strategy

By: Ray A. Goldberg and Thomas N. Urban Jr

Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details

Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Pharmaceutical Industry

11 Jun 2018
News

How being a rebel at work gets you ahead

December 2010 (Revised January 2011)
Case

Los Grobo: Farming's Future?

By: David E. Bell and Cintra Scott

This case describes the international expansion plans of the second largest grain producer in Latin America, Los Grobo. Based in Argentina with US$550 million in annual sales, Los Grobo also operated in Brazil, Uruguay, and Paraguay--usually with local partners. Los... View Details

Keywords: Agribusiness; Business Model; Ownership; Networks; Expansion; Information Technology; Agriculture and Agribusiness Industry; Argentina

November 2002 (Revised May 2003)
Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas

In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details

Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

Research Summary

Research and Publication Interests

Michelle Craig McDonald is currently writing a Harvard Business School case study on the impact of the International Coffee Act on small producers. She is interested in early American economic development, especially the role of foreign trade and re-exported... View Details

December 2006 (Revised October 2007)
Case

Monsanto: Realizing Biotech Value in Brazil

By: David E. Bell and Mary L. Shelman

In 2003, Monsanto's patented "Roundup Ready" technology was used illegally on 70-80% of the soybean area in southern Brazil. Under pressure from U.S. soybean growers, who were paying to license the technology, the firm implemented an innovative delivery-based... View Details

Keywords: Plant-Based Agribusiness; Patents; Lawfulness; Emerging Markets; Product Development; Agriculture and Agribusiness Industry; Biotechnology Industry; Brazil

February 2005 (Revised July 2005)
Case

Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project

By: Benjamin C. Esty and Aldo Sesia

In September 2002, Aluminium Bahrain (Alba) needed to decide how to finance its proposed $1.7 billion pot line. The company's financial adviser, Taylor De-Jongh (TDJ), had recommended Alba employ a multisourced financing strategy using as many as five sources of debt... View Details

Keywords: Project Finance; Emerging Markets; Financing and Loans; Investment; Capital; Financial Strategy; Manufacturing Industry; Bahrain

December 2019 (Revised March 2021)
Case

Carroll Family Farms

By: Forest Reinhardt, Christian Godwin and James Weber

The Carroll Family, U.S. pig and grain farmers, needed to decide what to plant, whether to purchase land, emphasize pigs or grain, or other investments.

Seven family members across three generations owned and operated Carroll Family Farms (CFF). In... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Operations; Strategy; Family Business; Asset Management; Globalization; Agriculture and Agribusiness Industry; United States; Brazil; China

2025
Working Paper

Methane Abatement Costs in the Oil and Gas Industry: Survey and Synthesis

By: Joseph E. Aldy, Forest Reinhardt and Robert N. Stavins

There is growing recognition of the relative importance of anthropogenic emissions of methane as a contributor to global climate change. An important source of such emissions in some countries, including the United States, is the oil and gas (O&G) sector. This points... View Details

Keywords: Emission Reduction; Environmental Sustainability; Climate Change; Pollutants; Energy Industry

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December 2019
Case

CME Group in 2019

By: José B. Alvarez, Forest Reinhardt and Natalie Kindred

Chicago-based CME Group is the world’s largest futures and options marketplace, with annual trading volume of over 4.8 billion contracts in 2018. This case is set in late 2019, as heightened perceptions of risk stemming from the U.S.-China trade war are driving record... View Details

Keywords: Financial Markets; Risk Management; Futures and Commodity Futures; Trade; Price; Competition; Risk and Uncertainty; Competitive Strategy; United States; China; Brazil

September 2021 (Revised March 2024)
Case

Bühler: Mobilizing Industry around a Common Purpose

By: Ranjay Gulati, Franz Wohlgezogen and Malini Sen

Bühler Group, a Swiss multinational processing technology provider, started by selling machines for processing grains and later transitioned into selling food processing solutions. A family-owned business in the fifth generation, Bühler’s high-end milling, grinding,... View Details

Keywords: Family Business; Customer Focus and Relationships; Machinery and Machining; Corporate Social Responsibility and Impact; Mission and Purpose; Innovation Leadership; Switzerland

Research Summary

Overview

By: Joshua Lev Krieger

In examining the competitive dynamics of R&D strategy, Josh has become particularly interested in how the introduction of new knowledge generated by rivals impacts the direction of R&D efforts. Understanding how new information alters project portfolio decisions is... View Details

Article

Power to the People

By: Eric D. Werker

Every nongovernmental organization has a mission statement. For example, CARE, one of the world's largest and best-funded NGOs, explains its mission as serving "individuals and families in the poorest communities in the world. Drawing strength from our global... View Details

Keywords: Mission and Purpose; Food; Service Operations; Inflation and Deflation; Experience and Expertise; Economic Slowdown and Stagnation; Knowledge; Poverty; Agribusiness; Diversity; Non-Governmental Organizations; Innovation and Invention; India