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  • All HBS Web  (4,342)
    • People  (68)
    • News  (1,203)
    • Research  (1,970)
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  • May 2019
  • Supplement

What's Your Approach to Goal Setting?

By: Michael W. Toffel
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Toffel, Michael W. "Did You Decide to Proceed by Targeting Three or Six New Products?" Harvard Business School Multimedia/Video Supplement 619-714, May 2019.
  • January 4, 2019
  • Article

How Companies Can Balance Social Impact and Financial Goals

By: Marya L. Besharov, Wendy K. Smith and Michael Tushman
It’s notoriously difficult for a business to manage two separate-but-equal goals—making money and creating social value at the same time, for example, or managing an existing business at the same time that you invent a new one. Most attempts at managing these... View Details
Keywords: Goals and Objectives; Management; Corporate Social Responsibility and Impact; Profit; Decision Making
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Besharov, Marya L., Wendy K. Smith, and Michael Tushman. "How Companies Can Balance Social Impact and Financial Goals." Harvard Business Review (website) (January 4, 2019).
  • October 2022
  • Article

Underestimating Counterparts' Learning Goals Impairs Conflictual Conversations

By: Hanne K. Collins, Charles A. Dorison, Francesca Gino and Julia A. Minson
Given the many contexts in which people have difficulty engaging with views that disagree with their own— from political discussions to workplace conflicts—it is critical to understand how conflictual conversations can be improved. Whereas previous work has focused on... View Details
Keywords: Interpersonal Communication; Conflict and Resolution; Values and Beliefs; Learning; Perception
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Collins, Hanne K., Charles A. Dorison, Francesca Gino, and Julia A. Minson. "Underestimating Counterparts' Learning Goals Impairs Conflictual Conversations." Psychological Science 33, no. 10 (October 2022): 1732–1752.
  • spring 1992
  • Article

On the Goals of Successful Family Companies

By: J. A. Davis and R. Tagiuri
Keywords: Family Business; Success
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Davis, J. A., and R. Tagiuri. "On the Goals of Successful Family Companies." Family Business Review (spring 1992).
  • November 22, 2023
  • Article

Unifying Your Company Around a Moral Goal

By: Ranjay Gulati
In turbulent times, companies need a reliable anchor to guide decision-making. When organizations become moral communities, underpinned by purpose, they provide that stability for stakeholders as well as a reassuring sense of hope, solidarity, agency, and meaning.... View Details
Keywords: Mission and Purpose; Organizational Culture; Corporate Strategy; Leadership
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Gulati, Ranjay. "Unifying Your Company Around a Moral Goal." Harvard Business Review Digital Articles (November 22, 2023).
  • 2012
  • Book

Defense Acquisition Reform, 1960-2009: An Elusive Goal

By: J. Ronald Fox, David Allen, Walton Moody and Philip Shiman
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Fox, J. Ronald, David Allen, Walton Moody, and Philip Shiman. Defense Acquisition Reform, 1960-2009: An Elusive Goal. U.S. Government Printing Office, 2012.
  • 2012
  • Working Paper

Defense Acquisition Reform, 1960–2009: An Elusive Goal

By: J. Ronald Fox, David Allen, Thomas Lassman, Walton Moody and Philip Shiman
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Fox, J. Ronald, David Allen, Thomas Lassman, Walton Moody, and Philip Shiman. "Defense Acquisition Reform, 1960–2009: An Elusive Goal." Harvard Business School Working Paper, No. 11-120, May 2011. (Revised May 2012.)
  • February 1990 (Revised April 1991)
  • Supplement

Central Maine Power Co.: Goals and Objectives Program (B)

By: Robert L. Simons
Keywords: Goals and Objectives; Programs; Utilities Industry; Maine
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Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (B)." Harvard Business School Supplement 190-105, February 1990. (Revised April 1991.)
  • 1981
  • Other Unpublished Work

Housing Regulation in Cambridge: Its Goals and Effects

By: Dutch Leonard
Keywords: Housing; Governing Rules, Regulations, and Reforms
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Leonard, Dutch. "Housing Regulation in Cambridge: Its Goals and Effects." Cambridge Chamber of Commerce, January 1981.
  • February 1990 (Revised April 1991)
  • Case

Central Maine Power Co.: Goals and Objectives Program (A)

By: Robert L. Simons
Keywords: Mission and Purpose; Utilities Industry; Maine
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Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (A)." Harvard Business School Case 190-065, February 1990. (Revised April 1991.)
  • November 2017
  • Case

Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals

By: Andy Zelleke and Emilie Billaud
This case explores the sustainability efforts at Novozymes, the world's largest and oldest producer of industrial enzymes. In 2015, the Danish company became the world’s first company known to have crafted a new corporate strategy based on the United Nations... View Details
Keywords: Corporate Governance; Transformation; Environmental Sustainability; Corporate Social Responsibility and Impact; Mission and Purpose; Business and Shareholder Relations; Business and Stakeholder Relations; Business Strategy; Organizational Culture; Organizational Change and Adaptation; Biotechnology Industry; Europe; Denmark
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Zelleke, Andy, and Emilie Billaud. "Passion and Strategy: Novozymes' Embrace of the UN Sustainable Development Goals." Harvard Business School Case 318-088, November 2017.
  • fall 1988
  • Article

Analysis of the Organizational Characteristics Related to Tight Budget Goals

By: R. Simons
Keywords: Organizations; Budgets and Budgeting; Goals and Objectives
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Simons, R. "Analysis of the Organizational Characteristics Related to Tight Budget Goals." Contemporary Accounting Research 5, no. 1 (fall 1988): 267–283.
  • April 2023
  • Article

A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-off Between Goal Granularity and Flexibility

By: Aneesh Rai, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman and Angela L. Duckworth
Research suggests that breaking overarching goals into more granular subgoals is beneficial for goal progress. However, making goals more granular often involves reducing the flexibility provided to complete them, and recent work shows that flexibility can also be... View Details
Keywords: Goals and Objectives; Outcome or Result; Performance Improvement
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Rai, Aneesh, Marissa A. Sharif, Edward H. Chang, Katherine L. Milkman, and Angela L. Duckworth. "A Field Experiment on Subgoal Framing to Boost Volunteering: The Trade-off Between Goal Granularity and Flexibility." Journal of Applied Psychology 108, no. 4 (April 2023): 621–634.
  • January 1982
  • Background Note

Sustainable Growth and the Interdependence of Financial Goals and Policies

Demonstrates the interaction of product market and capital market goals. View Details
Keywords: Financial Management
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Mullins, David W., Jr. "Sustainable Growth and the Interdependence of Financial Goals and Policies." Harvard Business School Background Note 282-045, January 1982.
  • 1995
  • Article

Constraints or Catalysts? Reexamining Goal Setting Within the Context of Negotiation

By: J. Polzer and M. Neale
Keywords: Negotiation; Goals and Objectives
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Polzer, J., and M. Neale. "Constraints or Catalysts? Reexamining Goal Setting Within the Context of Negotiation." Human Performance 8, no. 1 (1995): 3–26.
  • Article

The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation

By: Michael Yeomans, Maurice E. Schweitzer and Alison Wood Brooks
The meaning of success in conversation depends on people’s goals. Often, individuals pursue multiple goals simultaneously, such as establishing shared understanding, making a favorable impression, and persuading a conversation partner. In this article, we introduce a... View Details
Keywords: Conversation; Goal Pursuit; Communication; Interpersonal Communication; Goals and Objectives; Framework
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Yeomans, Michael, Maurice E. Schweitzer, and Alison Wood Brooks. "The Conversational Circumplex: Identifying, Prioritizing, and Pursuing Informational and Relational Motives in Conversation." Current Opinion in Psychology 44 (April 2022): 293–302.
  • Article

Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race

By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
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Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111.
  • March 1981 (Revised February 1983)
  • Background Note

Goals and Tools of U.S. Government Policy Toward American Banks Abroad

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Wellons, Philip A. "Goals and Tools of U.S. Government Policy Toward American Banks Abroad." Harvard Business School Background Note 381-149, March 1981. (Revised February 1983.)
  • April 1991 (Revised February 1992)
  • Teaching Note

Central Maine Power Co.: Goals and Objectives Program (A) and (B), Teaching Note

By: Robert L. Simons
Keywords: Programs; Goals and Objectives; Energy Industry; Maine
Citation
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Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (A) and (B), Teaching Note." Harvard Business School Teaching Note 191-176, April 1991. (Revised February 1992.)
  • March 2025
  • Article

Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

By: Erika L. Kirgios, Ike Silver and Edward H. Chang
Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details
Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior
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Kirgios, Erika L., Ike Silver, and Edward H. Chang. "Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field." Journal of Experimental Psychology: General 154, no. 3 (March 2025): 624–643.
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