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- People (18)
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- Faculty Publications (4,331)
Show Results For
- All HBS Web
(9,168)
- People (18)
- News (1,829)
- Research (6,404)
- Events (8)
- Multimedia (39)
- Faculty Publications (4,331)
- 2023
- Working Paper
Going Beyond the ‘Self’ in Self-Control: Interpersonal Consequences of Commitment Strategy Use
By: Ariella Kristal and Julian Zlatev
Commitment strategies are effective mechanisms individuals can use to overcome self-control problems. Across seven studies (and three supplemental studies), we explore the negative interpersonal consequences of commitment strategy use. In Study 1, using an incentivized... View Details
Keywords: Self-control; Willpower; Commitment Strategies; Goals and Objectives; Behavior; Strategy; Perception
Kristal, Ariella, and Julian Zlatev. "Going Beyond the ‘Self’ in Self-Control: Interpersonal Consequences of Commitment Strategy Use." Harvard Business School Working Paper, No. 22-033, November 2021. (Revised January 2023.)
- Teaching Interest
Marketing Strategies for Profitable Growth—China
By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
- June 2013
- Supplement
Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes
Video Supplement to the case, "Novozymes: Cracking the Emerging Markets Code." View Details
Keywords: Business To Business Marketing; Emerging Markets; Strategy; Chemical Industry; Industrial Products Industry; China; Denmark
Palepu, Krishna G. "Novozymes/Henrik Meyer, V.P. of Marketing and Business Development, Novozymes." Harvard Business School Video Supplement 113-703, June 2013.
- November 2006 (Revised December 2012)
- Background Note
Strategies Beyond the Market
By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
- December 2018 (Revised December 2020)
- Course Overview Note
Introduction to the RC Strategy Course
By: Ashish Nanda
This note offers an overview of the Strategy course offered in HBS’s Required Curriculum. The RC Strategy course aims to help students become effective strategists. The note introduces the six modules of the course: What is Strategy, Market Attractiveness, Competitive... View Details
Nanda, Ashish. "Introduction to the RC Strategy Course." Harvard Business School Course Overview Note 719-447, December 2018. (Revised December 2020.)
- February 2014 (Revised March 2014)
- Module Note
Why Do Firms Go Abroad? Strategies to Create Value Globally
By: Jorge Tamayo and Juan Alcácer
Tamayo, Jorge, and Juan Alcácer. "Why Do Firms Go Abroad? Strategies to Create Value Globally." Harvard Business School Module Note 713-057, February 2014. (Revised March 2014.)
- March 2008
- Background Note
Marketing Input and Innovation Strategy
By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
- December 2014
- Module Note
Why Do Firms Go Abroad? Strategies to Create Value Globally
By: Juan Alcacer
Alcacer, Juan. "Why Do Firms Go Abroad? Strategies to Create Value Globally." Harvard Business School Module Note 715-416, December 2014.
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details
Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- August 1990
- Case
Giovanni Buton: International Marketing Strategy
Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
- November 2022
- Supplement
Why did you decide to go into the e-bike market
Casadesus-Masanell, Ramon. "Why did you decide to go into the e-bike market." Harvard Business School Multimedia/Video Supplement 723-851, November 2022.
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
- 18 Sep 2014
- Working Paper Summaries
Institutional Strategies in Emerging Markets
Keywords: by Christopher Marquis & Mia Raynard
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
Strategies for Two-Sided Markets
Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- Teaching Interest
Strategy and Technology
Overview
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- November 2016 (Revised April 2018)
- Case
reMarkable: e-Writing the Future
By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details
Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry
Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)