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Show Results For
- All HBS Web
(4,571)
- People (5)
- News (798)
- Research (2,923)
- Events (7)
- Multimedia (31)
- Faculty Publications (2,148)
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- March 2018
- Article
Global Business over Time
By: Geoffrey Jones
This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western economies, created and co-created markets and ecosystems... View Details
- August 2021 (Revised March 2023)
- Technical Note
Crossing Borders and Cultures: Global Branding
By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details
Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation
Avery, Jill, and Michael Moynihan. "Crossing Borders and Cultures: Global Branding." Harvard Business School Technical Note 522-032, August 2021. (Revised March 2023.)
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
Harvard Business School professor Pankaj Ghemawat has long argued that the best international strategy also includes recognition of differences in local markets. In the December 2005 issue of Harvard Business Review, Ghemawat highlights... View Details
Keywords: by Pankaj Ghemawat
- September 2005
- Class Lecture
Scope and Global Strategy (FSS)
By: Tarun Khanna
Khanna, Tarun. "Scope and Global Strategy (FSS)." Harvard Business School Class Lecture 706-427, September 2005.
- Research Summary
Corporate Lobbying Strategy and Foreign MNEs
“U.S. Defense Contracts and the Lobbying Strategies of Foreign MNEs: The Liability of Foreignness and Make-or-Buy Decisions about Political Goods”
Many firms engage in lobbying with the expectation that their lobbying efforts will... View Details
- June 2023
- Teaching Note
NIO: A Chinese EV Company’s Global Strategy
By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 322-106. Through this case, students will discuss the impacts of government policy on promoting a new industry, how a company with Chinese roots becomes a truly global company, and the paths forward for Chinese businesses in the face of... View Details
- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details
Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway
Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
- 23 Sep 1992
- Lecture
Economic Strategies for a Global Economy
By: W. Carl Kester
Kester, W. Carl. "Economic Strategies for a Global Economy." Lecture at the United States Senate, hearings of the U.S. Senate Committee on the Judiciary (Senator Joseph R. Biden, Jr., Delaware, Chairman), U.S.Senate, Washington, D.C., September 23, 1992. (Provided testimony concerning capital investment, corporate governance, cost of capital, and the international competitiveness of the U.S. economy.)
- January 2013
- Supplement
Wanxiang Group: A Chinese Company's Global Strategy (B)
By: William C. Kirby, Nancy Hua Dai and Erica M. Zendell
Supplements the A Case 308-058. With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to... View Details
Keywords: Business History; Global Strategy; Business Conglomerates; Vertical Integration; Goals and Objectives; Mergers and Acquisitions; Auto Industry; China; United States
Kirby, William C., Nancy Hua Dai, and Erica M. Zendell. "Wanxiang Group: A Chinese Company's Global Strategy (B)." Harvard Business School Supplement 313-096, January 2013.
- October 2001 (Revised January 2002)
- Case
Siemens AG: Global Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (B)." Harvard Business School Case 602-062, October 2001. (Revised January 2002.)
- August 1994 (Revised May 2001)
- Case
ITT Automotive: Global Manufacturing Strategy (1994)
By: Gary P. Pisano and Sharon L. Rossi
ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- January 2018 (Revised January 2024)
- Supplement
Wanxiang Group: A Chinese Company's Global Strategy (C)
By: William C. Kirby, Yuanzhuo Wang and Daniel Fu
This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details
Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China
Kirby, William C., Yuanzhuo Wang, and Daniel Fu. "Wanxiang Group: A Chinese Company's Global Strategy (C)." Harvard Business School Supplement 318-091, January 2018. (Revised January 2024.)
- September 1999
- Case
Hewlett-Packard Global Alliance Program (A): Alliance Strategy
By: Rosabeth M. Kanter and Alida Zweidler-McKay
Kanter, Rosabeth M., and Alida Zweidler-McKay. "Hewlett-Packard Global Alliance Program (A): Alliance Strategy." Harvard Business School Case 300-014, September 1999.
- August 1995 (Revised March 1996)
- Teaching Note
ITT Automotive: Global Manufacturing Strategy (1994) TN
By: Gary P. Pisano
Teaching Note for (9-695-002). View Details
- October 2012 (Revised February 2014)
- Teaching Note
Logoplaste: Global Growing Challenges (TN)
By: Juan Alcacer
The case follows Logoplaste in its transformation from a small player in the plastic container industry in Portugal to a mid-sized global firm with operations in 11 countries. The case summarizes Logoplaste's history, with an emphasis on the milestones of its global... View Details
- January 2006 (Revised December 2006)
- Module Note
Introduction to International Strategy
By: David J. Collis and Jordan I. Siegel
Provides an overview framework for understanding international strategy. Observes that international strategy draws on much of the same theory as corporate strategy. The same tests that can be applied to justify expansion across businesses--the better off and ownership... View Details
Collis, David J., and Jordan I. Siegel. "Introduction to International Strategy." Harvard Business School Module Note 706-481, January 2006. (Revised December 2006.)
- 1986
- Chapter
Three Roles of International Marketing in Global Strategy
By: Hirotaka Takeuchi and Michael E. Porter
- October 2016
- Case
Yili Group: Building a Global Dairy Company
By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest... View Details
Keywords: Globalized Markets And Industries; Global Supply Chain; Competition; Culture; Agribusiness; Animal-Based Agribusiness; Business Growth and Maturation; Food; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Nutrition; Employee Relationship Management; Growth and Development Strategy; Growth Management; Brands and Branding; Supply Chain; Agriculture and Agribusiness Industry; Food and Beverage Industry; China
Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.