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  • All HBS Web  (11,510)
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Show Results For

  • All HBS Web  (11,510)
    • People  (11)
    • News  (1,891)
    • Research  (8,266)
    • Events  (22)
    • Multimedia  (79)
  • Faculty Publications  (6,520)
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  • Teaching Interest

Marketing Strategies for Profitable Growth—China

By: John A. Deighton
Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help... View Details
  • October 1997 (Revised November 2000)
  • Background Note

Note on Marketing Strategy

By: Robert J. Dolan
Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making. View Details
Keywords: Marketing Strategy
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Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)
  • January–April 1996
  • Article

Implementing Marketing Strategy

By: Frank V. Cespedes
Keywords: Marketing; Strategy
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Cespedes, Frank V. "Implementing Marketing Strategy." Journal of Marketing Management 12, nos. 1-3 (January–April 1996): 135–160.
  • 2004
  • Book

Global Strategy and Organization

By: Anil K. Gupta and Vijay Govindarajan
In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. View Details
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Gupta, Anil K., and Vijay Govindarajan. Global Strategy and Organization. Hoboken, NJ: John Wiley & Sons, 2004.
  • Research Summary

Rooting Marketing Strategy in Human Universals

Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
  • 18 Sep 2014
  • Working Paper Summaries

Institutional Strategies in Emerging Markets

Keywords: by Christopher Marquis & Mia Raynard
  • November 2006 (Revised December 2012)
  • Background Note

Strategies Beyond the Market

By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
Citation
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Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)

    Redefining Global Strategy

     View Details
    • Web

    Global Strategies Programs

    • 2016
    • Case

    Africa Strategy of China Nonferrous Metal Mining Group

    By: F. Warren McFarlan, Jie Jiao, Dayong Yang and Shanshan Cao
    Founded in 1983, China Nonferrous Metal Mining (Group) Co., Ltd. ("CNMC") is one of the earliest and largest global Chinese nonferrous metal industrial enterprises. It has investments and projects in 27 countries and trade networks in nearly 100 countries with a... View Details
    Keywords: Cross-cultural Management; Global Strategy; Globalization; International Business; Strategy Management; Africa; China
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    McFarlan, F. Warren, Jie Jiao, Dayong Yang, and Shanshan Cao. "Africa Strategy of China Nonferrous Metal Mining Group." Tsinghua University Case, 2016.
    • 19 Nov 2016
    • News

    The Trump marketing strategy

    • March 2008
    • Background Note

    Marketing Input and Innovation Strategy

    By: Elie Ofek
    This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
    Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
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    Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
    • 17 Jan 2012
    • News

    An adviser for global strategy

    • 2014
    • Working Paper

    Institutional Strategies in Emerging Markets

    By: Christopher Marquis and Mia Raynard
    We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details
    Keywords: Strategy; Organizations; Emerging Markets
    Citation
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    Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
    • 21 Sep 2023
    • Blog Post

    Hands-on Learning About Global Markets

    The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality TV: Travel to unfamiliar markets where you might not speak the language, work in teams... View Details
    • August 1990
    • Case

    Giovanni Buton: International Marketing Strategy

    Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
    Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
    Citation
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    Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
    • 1991
    • Book

    Global Marketing Management

    By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
    Keywords: Globalization; Marketing; Management
    Citation
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    Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
    • 1999
    • Book

    Global Marketing Management

    By: J. A. Quelch and C. A. Bartlett
    Keywords: Globalization; Marketing; Management
    Citation
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    Quelch, J. A., and C. A. Bartlett. Global Marketing Management. 4th ed. Reading, MA: Addison-Wesley Publishing Company, 1999.
    • May–June 1986
    • Article

    Customizing Global Marketing

    By: John A. Quelch and Edward J. Hoff
    Citation
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    Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.

      Strategies for Two-Sided Markets

      Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

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