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Show Results For
- All HBS Web
(4,587)
- People (6)
- News (982)
- Research (2,742)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,741)
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- 24 May 2017
- Working Paper Summaries
Digital Labor Markets and Global Talent Flows
- June 1991
- Supplement
Global Marketing Management, Video Index
By: John A. Quelch
Quelch, John A. "Global Marketing Management, Video Index." Harvard Business School Video Supplement 591-084, June 1991.
- June 2015 (Revised January 2017)
- Case
Epistar and the Global LED Market
By: Willy C. Shih, Chen-Fu Chien and Hung-Kai Wang
It took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a... View Details
Keywords: Intellectual Property Management; Patenting; Patent Litigation; Intellectual Property; Patents; Electronics Industry; Semiconductor Industry; Asia; United States; Japan; Taiwan
Shih, Willy C., Chen-Fu Chien, and Hung-Kai Wang. "Epistar and the Global LED Market." Harvard Business School Case 615-053, June 2015. (Revised January 2017.)
- September 1998 (Revised April 2002)
- Case
ECM Group: Improving Global Marketing Productivity
Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
Arnold, David J. "ECM Group: Improving Global Marketing Productivity." Harvard Business School Case 599-055, September 1998. (Revised April 2002.)
- August 2000 (Revised July 2002)
- Background Note
Economic Evidence on the Globalization of Markets
Presents the systematic evidence in the context of the microeconomic model of market integration. Market integration is just one (economic) aspect of globalization; this is one of the particular interests to business managers. View Details
Keywords: Globalized Markets and Industries
Ghemawat, Pankaj. "Economic Evidence on the Globalization of Markets." Harvard Business School Background Note 701-015, August 2000. (Revised July 2002.)
- 2019
- Chapter
Origins and Development of Global Business
By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
- August 2021 (Revised March 2023)
- Technical Note
Crossing Borders and Cultures: Global Branding
By: Jill Avery and Michael Moynihan
Many of the world's most valuable brands are global in scope. They benefit from shared meanings, systems, and stories across markets, and much of their allure for consumers lies in their "global-ness." Creating value from global brands requires successfully managing... View Details
Keywords: Global Branding; Marketing; Brands and Branding; Globalized Markets and Industries; Supply and Industry; Cross-Cultural and Cross-Border Issues; Value Creation
Avery, Jill, and Michael Moynihan. "Crossing Borders and Cultures: Global Branding." Harvard Business School Technical Note 522-032, August 2021. (Revised March 2023.)
- 2011
- Casebook
Cases about Redefining Global Strategy
By: Pankaj Ghemawat and Jordan I. Siegel
In "Cases about Redefining Global Strategy," Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and... View Details
Ghemawat, Pankaj, and Jordan I. Siegel. Cases about Redefining Global Strategy. Boston: Harvard Business Publishing, 2011.
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
- February 2007
- Course Overview Note
Instructor's Guide to Globalization of Emerging Markets (GEM)
By: Tarun Khanna and Krishna G. Palepu
Outlines the conceptual approach, thematic focus, and course materials of Globalization of Emerging Markets, a second-year elective MBA course at Harvard Business School. View Details
- 13 Oct 2008 - 14 Oct 2008
- Conference Presentation
Future of Market Capitalism: Global Growth
By: Joseph L. Bower
- August 2004 (Revised May 2017)
- Teaching Note
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Teaching Note to (9-504-051). View Details
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- December 2013 (Revised November 2015)
- Case
(Re)Building a Global Team: Tariq Khan at Tek
By: Tsedal Neeley
Tariq Khan arrived home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him, and had spent the entire day with the senior leadership of his potential new team. He wanted... View Details
Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges
Neeley, Tsedal. "(Re)Building a Global Team: Tariq Khan at Tek." Harvard Business School Case 414-059, December 2013. (Revised November 2015.)
- 25 Oct 2013
- Conference Presentation
Global Economic Trends and Their Market Implications
By: Dante Roscini
- 2018
- Chapter
Digital Labor Markets and Global Talent Flows
By: John Horton, William R. Kerr and Christopher Stanton
Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Chap. 3 in High-Skilled Migration to the United States and Its Economic Consequences, edited by Gordon H. Hanson, William R. Kerr, and Sarah Turner, 71–108. Chicago, IL: University of Chicago Press, 2018.
- March 2013
- Teaching Note
Vale: Global Expansion in the Challenging World of Mining (TN) (A) and (B)
By: Tarun Khanna and Aldo Musacchio
- December 2016
- Article
Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details
Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum." Journal of Business and Policy Research 11, no. 2 (December 2016): 156–177.